Amazon.com, Inc.
BG ˙ BUL ˙ US0231351067
SecurityBG:AMZ / Amazon.com, Inc.
InstitutionKeystone Financial Group
Latest Disclosed Ownership98,937 shares
Latest Disclosed Value $ 23,712,768
Keystone Financial Group reports 2.94% increase in ownership of AMZ / Amazon.com, Inc.

On May 13, 2026 - Keystone Financial Group filed a 13F-HR form disclosing ownership of 98,937 shares of Amazon.com, Inc. (BG:AMZ) valued at $23,712,768 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 96,111 shares of Amazon.com, Inc.. This represents a change in shares of 2.94% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F AMAZON.COM Equtities 023135106 98,937 2,826 2.94 23,713 6.89 1.5951
2026-02-06 2025-12-31 13F AMAZON COM Equities 023135106 96,111 -4,519 -4.49 22,184 -4.76 1.6409
2025-11-17 2025-09-30 13F/A-1 AMAZON COM Common Stock 023135106 100,630 6,667 7.10 23,294 12.68 1.7800
2025-11-14 2025-09-30 13F AMAZON COM Common Stock 023135106 93,963 0 20,672 1.6433
2025-08-13 2025-06-30 13F AMAZON COM Common Stock 023135106 93,963 2,135 2.32 20,672 13.54 1.8650
2025-05-13 2025-03-31 13F AMAZON.COM Common Stock 023135106 91,828 -623 -0.67 18,206 -11.98 1.8509
2025-02-13 2024-12-31 13F AMAZON COM Common Stock 023135106 92,451 41,945 83.05 20,684 119.80 2.0343
2025-02-19 2024-09-30 13F/A-3 AMAZON COM Common Stock 023135106 50,506 -1,870 -3.57 9,411 -7.02 1.2043
2025-02-18 2024-09-30 13F/A-2 AMAZON COM Common Stock 023135106 50,506 -1,870 9,411 1.2245
2025-02-13 2024-09-30 13F/A-1 AMAZON COM Common Stock 023135106 12,357 -40,019 56 0.0073
2024-11-12 2024-09-30 13F AMAZON COM Common Stock 023135106 50,506 -1,870 9,411 3.1068
2024-07-31 2024-06-30 13F AMAZON COM Common Stock 023135106 52,376 1,391 2.73 10,122 10.06 3.6254
2024-05-08 2024-03-31 13F AMAZON COM Common Stock 023135106 50,985 -778 -1.50 9,197 16.94 1.3397
2024-02-14 2023-12-31 13F/A-1 AMAZON COM Common Stock 023135106 51,763 -4,191 -7.49 7,865 10.57 1.3674
2024-02-09 2023-12-31 13F AMAZON COM Common Stock 023135106 51,763 -4,191 7,865 1.3674
2023-11-06 2023-09-30 13F AMAZON COM Common Stock 023135106 55,954 456 0.82 7,113 -1.69 1.1912
2023-08-07 2023-06-30 13F AMAZON COM Common Stock 023135106 55,498 -1,432 -2.52 7,235 51.28 1.2305
2023-02-07 2022-12-31 13F AMAZON COM Common Stock 023135106 56,930 1,079 1.93 4,782 -24.23 0.9442
2022-11-10 2022-09-30 13F AMAZON COM Common Stock 023135106 55,851 1,478 2.72 6,311 9.28 1.2796
2022-08-05 2022-06-30 13F AMAZON COM Common Stock 023135106 54,373 51,819 2,028.94 5,775 -30.64 1.1445
2022-05-13 2022-03-31 13F AMAZON COM Common Stock 023135106 2,554 133 5.49 8,326 3.15 1.4138
2022-02-11 2021-12-31 13F AMAZON COM Common Stock 023135106 2,421 -231 -8.71 8,072 -7.35 1.3242
2021-11-12 2021-09-30 13F AMAZON COM Common Stock 023135106 2,652 -43 -1.60 8,712 -6.03 1.5763
2021-08-13 2021-06-30 13F AMAZON COM Common Stock 023135106 2,695 -27 -0.99 9,271 10.08 1.6792
2021-05-11 2021-03-31 13F AMAZON COM Common Stock 023135106 2,722 -183 -6.30 8,422 -10.98 1.6406
2021-02-10 2020-12-31 13F AMAZON COM Common Stock 023135106 2,905 342 13.34 9,461 17.24 1.9673
2020-11-13 2020-09-30 13F AMAZON COM Common Stock 023135106 2,563 -66 -2.51 8,070 11.26 1.9810
2020-08-13 2020-06-30 13F AMAZON COM Common Stock 023135106 2,629 198 8.14 7,253 53.02 1.9710
2020-05-05 2020-03-31 13F/A-1 AMAZON COM Common Stock 023135106 2,431 494 25.50 4,740 32.44 1.5708
2020-05-05 2020-03-31 13F AMAZON COM Common Stock 023135106 1,937 0 3,579 961,507.4632
2020-02-06 2019-12-31 13F AMAZON COM Common Stock 023135106 1,937 26 1.36 3,579 7.90 0.9615
2019-11-07 2019-09-30 13F AMAZON COM Common Stock 023135106 1,911 35 1.87 3,317 -6.62 1.0203
2019-08-07 2019-06-30 13F AMAZON COM Common Stock 023135106 1,876 35 1.90 3,552 8.36 1.1555
2019-05-07 2019-03-31 13F AMAZON COM Common Stock 023135106 1,841 150 8.87 3,278 29.06 1.1658
2019-02-11 2018-12-31 13F AMAZON COM Common Stock 023135106 1,691 97 6.09 2,540 -20.50 1.1477
2018-11-06 2018-09-30 13F AMAZON COM Common Stock 023135106 1,594 41 2.64 3,195 20.02 1.3076
2018-08-14 2018-06-30 13F AMAZON COM Common Stock 023135106 1,553 97 6.66 2,662 33.23 1.4846
2018-05-15 2018-03-31 13F AMAZON COM Common Stock 023135106 1,456 408 38.93 1,998 52.87 1.1098
2018-02-09 2017-12-31 13F AMAZON COM Common Stock 023135106 1,048 1,048 1,307 0.8123
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.