Amazon.com, Inc.
BG ˙ BUL ˙ US0231351067
SecurityBG:AMZ / Amazon.com, Inc.
InstitutionHolistic Planning, LLC
Latest Disclosed Ownership25,659 shares
Latest Disclosed Value $ 5,343,948
Holistic Planning, LLC reports 7.87% increase in ownership of AMZ / Amazon.com, Inc.

On May 1, 2026 - Holistic Planning, LLC filed a 13F-HR form disclosing ownership of 25,659 shares of Amazon.com, Inc. (BG:AMZ) valued at $5,343,948 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 23,787 shares of Amazon.com, Inc.. This represents a change in shares of 7.87% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F AMAZON COM COM 023135106 25,659 1,872 7.87 5,344 -2.68 1.0651
2026-02-02 2025-12-31 13F AMAZON COM COM 023135106 23,787 1,148 5.07 5,490 10.46 0.8529
2025-11-04 2025-09-30 13F AMAZON COM COM 023135106 22,639 196 0.87 4,971 0.95 1.3051
2025-07-28 2025-06-30 13F AMAZON COM COM 023135106 22,443 6,121 37.50 4,924 58.55 1.4095
2025-04-24 2025-03-31 13F AMAZON COM COM 023135106 16,322 276 1.72 3,105 -11.79 1.0517
2025-01-24 2024-12-31 13F AMAZON COM COM 023135106 16,046 377 2.41 3,520 20.59 1.2758
2024-11-01 2024-09-30 13F AMAZON COM COM 023135106 15,669 2,045 15.01 2,920 18.80 1.2347
2024-07-22 2024-06-30 13F AMAZON COM COM 023135106 13,624 0 0.00 2,457 0.00 1.8886
2024-05-01 2024-03-31 13F AMAZON COM COM 023135106 13,624 -200 -1.45 2,457 17.00 1.8757
2024-02-14 2023-12-31 13F AMAZON COM COM 023135106 13,824 13,824 2,100 1.7689
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.