Amazon.com, Inc.
BG ˙ BUL ˙ US0231351067
SecurityBG:AMZ / Amazon.com, Inc.
InstitutionFinancial Advisory Service, Inc.
Latest Disclosed Ownership79,024 shares
Latest Disclosed Value $ 18,240,367
Financial Advisory Service, Inc. reports 6.91% increase in ownership of AMZ / Amazon.com, Inc.

On February 18, 2026 - Financial Advisory Service, Inc. filed a 13F-HR form disclosing ownership of 79,024 shares of Amazon.com, Inc. (BG:AMZ) valued at $18,240,367 USD as of December 31, 2025. The entity filed a previous 13F-HR on October 29, 2025 disclosing 73,916 shares of Amazon.com, Inc.. This represents a change in shares of 6.91% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-02-18 2025-12-31 13F AMAZON COM COM 023135106 79,024 5,108 6.91 18,240 12.39 1.1787
2025-10-29 2025-09-30 13F AMAZON COM COM 023135106 73,916 1,247 1.72 16,230 1.80 1.0992
2025-08-14 2025-06-30 13F AMAZON COM COM 023135106 72,669 4,205 6.14 15,943 22.40 1.1793
2025-05-05 2025-03-31 13F AMAZON COM COM 023135106 68,464 1,507 2.25 13,026 -11.33 1.0625
2025-02-14 2024-12-31 13F AMAZON COM COM 023135106 66,957 -645 -0.95 14,690 16.62 1.2335
2024-10-17 2024-09-30 13F AMAZON COM COM 023135106 67,602 3,221 5.00 12,596 1.25 1.0018
2024-07-29 2024-06-30 13F AMAZON COM COM 023135106 64,381 1,592 2.54 12,442 9.85 1.0752
2024-04-29 2024-03-31 13F AMAZON COM COM 023135106 62,789 -2,130 -3.28 11,326 14.82 1.0037
2024-01-23 2023-12-31 13F AMAZON COM COM 023135106 64,919 3,697 6.04 9,864 26.74 0.9372
2023-10-23 2023-09-30 13F AMAZON COM COM 023135106 61,222 61,222 7,783 0.8320
2023-08-08 2023-06-30 13F AMAZON COM COM 023135106 0 -59,281 -100.00 0 -100.00
2023-05-11 2023-03-31 13F AMAZON COM COM 023135106 59,281 3,904 7.05 6,123 31.65 0.6638
2023-02-01 2022-12-31 13F AMAZON COM COM 023135106 55,377 -46 -0.08 4,652 -25.74 0.5270
2022-10-20 2022-09-30 13F AMAZON COM COM 023135106 55,423 4,186 8.17 6,263 15.09 0.6955
2022-08-02 2022-06-30 13F AMAZON COM COM 023135106 51,237 49,086 2,282.01 5,442 -22.40 0.5728
2022-05-04 2022-03-31 13F AMAZON COM COM 023135106 2,151 208 10.71 7,013 8.26 0.6600
2022-02-11 2021-12-31 13F AMAZON COM COM 023135106 1,943 -151 -7.21 6,478 -5.83 0.5945
2021-11-15 2021-09-30 13F AMAZON COM COM 023135106 2,094 103 5.17 6,879 0.44 0.6440
2021-07-29 2021-06-30 13F AMAZON COM COM 023135106 1,991 191 10.61 6,849 22.98 0.6427
2021-05-17 2021-03-31 13F AMAZON COM COM 023135106 1,800 13 0.73 5,569 -4.31 0.5797
2021-02-10 2020-12-31 13F AMAZON COM COM 023135106 1,787 24 1.36 5,820 4.85 0.6621
2020-11-16 2020-09-30 13F AMAZON COM COM 023135106 1,763 -121 -6.42 5,551 6.79 0.7583
2020-07-21 2020-06-30 13F AMAZON COM COM 023135106 1,884 31 1.67 5,198 43.87 0.7660
2020-05-14 2020-03-31 13F AMAZON COM COM 023135106 1,853 456 32.64 3,613 39.98 0.6319
2020-01-31 2019-12-31 13F AMAZON COM COM 023135106 1,397 10 0.72 2,581 7.18 0.4345
2019-11-06 2019-09-30 13F AMAZON COM COM 023135106 1,387 10 0.73 2,408 -7.67 0.4364
2019-07-25 2019-06-30 13F AMAZON COM COM 023135106 1,377 -38 -2.69 2,608 3.49 0.4856
2019-05-13 2019-03-31 13F AMAZON COM COM 023135106 1,415 -84 -5.60 2,520 11.95 0.4918
2019-02-08 2018-12-31 13F AMAZON COM COM 023135106 1,499 572 61.70 2,251 21.22 0.5150
2018-11-05 2018-09-30 13F AMAZON COM COM 023135106 927 85 10.10 1,857 29.77 0.4225
2018-07-26 2018-06-30 13F AMAZON COM COM 023135106 842 61 7.81 1,431 26.64 0.3845
2018-05-02 2018-03-31 13F AMAZON COM COM 023135106 781 93 13.52 1,130 40.37 0.3257
2018-01-29 2017-12-31 13F AMAZON COM COM 023135106 688 65 10.43 805 34.39 0.2114
2017-10-19 2017-09-30 13F AMAZON COM COM 023135106 623 -9 -1.42 599 -2.12 0.1671
2017-08-01 2017-06-30 13F AMAZON COM COM 023135106 632 53 9.15 612 19.30 0.1824
2017-05-08 2017-03-31 13F AMAZON COM COM 023135106 579 237 69.30 513 100.39 0.1584
2017-02-07 2016-12-31 13F AMAZON COM COM 023135106 342 -100 -22.62 256 -30.81 0.0759
2016-11-01 2016-09-30 13F AMAZON COM COM 023135106 442 0 0.00 370 17.09 0.1211
2016-08-09 2016-06-30 13F AMAZON COM COM 023135106 442 -3 -0.67 316 19.70 0.1167
2016-05-03 2016-03-31 13F AMAZON COM COM 023135106 445 3 0.68 264 -11.71 0.1356
2016-01-22 2015-12-31 13F AMAZON COM COM 023135106 442 -29 -6.16 299 24.07 0.1494
2015-10-20 2015-09-30 13F AMAZON COM COM 023135106 471 471 241 0.1388
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.