Alphabet Inc.
BG ˙ BUL ˙ US02079K3059
SecurityBG:ABEA / Alphabet Inc.
InstitutionRather & Kittrell, Inc.
Latest Disclosed Ownership4,258 shares
Latest Disclosed Value $ 1,224,558
Rather & Kittrell, Inc. reports 18.67% increase in ownership of ABEA / Alphabet Inc.

On May 12, 2026 - Rather & Kittrell, Inc. filed a 13F-HR form disclosing ownership of 4,258 shares of Alphabet Inc. (BG:ABEA) valued at $1,224,558 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 28, 2026 disclosing 3,588 shares of Alphabet Inc.. This represents a change in shares of 18.67% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 4,258 670 18.67 1,225 8.99 0.1890
2026-01-28 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 3,588 378 11.78 1,123 43.97 0.1808
2025-10-28 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 3,210 882 37.89 780 90.24 0.1366
2025-08-12 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 2,328 -287 -10.98 410 1.49 0.0812
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 2,615 62 2.43 404 -16.36 0.0877
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 2,553 209 8.92 483 24.48 0.1136
2025-01-31 2024-09-30 13F/A-1 ALPHABET CAP STK CL A 02079K305 2,344 2,344 389 0.0952
2024-11-01 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 2,344 2,344 389 0.0952
2022-05-10 2022-03-31 13F GOOGLE CAP STK CL A 02079K305 0 -18 -100.00 0 -100.00
2022-02-18 2021-12-31 13F GOOGLE CAP STK CL A 02079K305 18 18 52 0.0457
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.