Alphabet Inc.
BG ˙ BUL ˙ US02079K3059
SecurityBG:ABEA / Alphabet Inc.
InstitutionHeritage Wealth Advisors
Latest Disclosed Ownership27,581 shares
Latest Disclosed Value $ 7,931,266
Heritage Wealth Advisors reports 3.11% decrease in ownership of ABEA / Alphabet Inc.

On May 13, 2026 - Heritage Wealth Advisors filed a 13F-HR form disclosing ownership of 27,581 shares of Alphabet Inc. (BG:ABEA) valued at $7,931,266 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 28,467 shares of Alphabet Inc.. This represents a change in shares of -3.11% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F Alphabet Inc. CAP STK CL A 02079K305 27,581 -886 -3.11 7,931 -10.99 0.3099
2026-02-13 2025-12-31 13F Alphabet Inc. CAP STK CL A 02079K305 28,467 124 0.44 8,910 29.32 0.3403
2025-11-13 2025-09-30 13F Alphabet Inc. CAP STK CL A 02079K305 28,343 -128 -0.45 6,890 37.33 0.3016
2025-08-11 2025-06-30 13F Alphabet Inc. CAP STK CL A 02079K305 28,471 76 0.27 5,017 14.26 0.2383
2025-05-08 2025-03-31 13F Alphabet Inc. CAP STK CL A 02079K305 28,395 35 0.12 4,391 -18.20 0.2224
2025-02-12 2024-12-31 13F Alphabet Inc. CAP STK CL A 02079K305 28,360 257 0.91 5,369 15.19 0.2662
2024-11-12 2024-09-30 13F Alphabet Inc. CAP STK CL A 02079K305 28,103 140 0.50 4,661 -8.50 0.2187
2024-12-12 2024-06-30 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 27,963 -11,151 -28.51 5,094 -13.72 0.2300
2024-08-06 2024-06-30 13F Alphabet Inc. CAP STK CL A 02079K305 27,963 -11,151 5,094 0.2300
2024-12-12 2024-03-31 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 39,114 132 0.34 5,903 8.41 0.2694
2024-05-08 2024-03-31 13F Alphabet Inc. CAP STK CL A 02079K305 39,114 132 5,903 0.2703
2024-12-12 2023-12-31 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 38,982 -2,271 -5.51 5,445 0.87 0.2708
2024-02-12 2023-12-31 13F Alphabet Inc. CAP STK CL A 02079K305 39,421 -1,832 5,507 0.2744
2024-12-12 2023-09-30 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 41,253 -222 -0.54 5,398 8.74 0.2944
2023-11-09 2023-09-30 13F Alphabet Inc. CAP STK CL A 02079K305 41,253 -222 5,398 0.2944
2024-12-12 2023-06-30 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 41,475 320 0.78 4,965 16.28 0.2627
2023-08-09 2023-06-30 13F Alphabet Inc. CAP STK CL A 02079K305 41,475 320 4,965 0.2627
2023-05-04 2023-03-31 13F Alphabet Inc. CAP STK CL A 02079K305 41,155 840 2.08 4,269 20.05 0.2378
2024-12-12 2022-12-31 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 40,315 376 0.94 3,557 -6.91 0.2060
2023-02-07 2022-12-31 13F Alphabet Inc. CAP STK CL A 02079K305 40,315 376 3,557 0.2060
2024-12-12 2022-09-30 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 39,939 37,944 1,901.95 3,820 95,400.00 0.2771
2022-11-10 2022-09-30 13F Alphabet Inc. CAP STK CL A 02079K305 39,939 37,944 4 0.2771
2022-08-04 2022-06-30 13F Alphabet Inc. CAP STK CL A 02079K305 1,995 247 14.13 4 0.00 0.3022
2022-05-11 2022-03-31 13F Alphabet Inc. CAP STK CL A 02079K305 1,748 3 0.17 5 -20.00 0.2690
2022-03-28 2021-12-31 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 1,745 56 3.32 5 -99.89 0.2776
2022-02-02 2021-12-31 13F Alphabet Inc. CAP STK CL A 02079K305 1,745 56 5,055 0.2776
2021-11-02 2021-09-30 13F Alphabet Inc. CAP STK CL A 02079K305 1,689 89 5.56 4,516 15.59 0.2766
2021-08-09 2021-06-30 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 1,600 0 0.00 3,907 18.36 0.2406
2021-07-27 2021-06-30 13F Alphabet Inc. CAP STK CL A 02079K305 1,590 -10 2,787 0.1742
2021-04-27 2021-03-31 13F Alphabet Inc. CAP STK CL A 02079K305 1,600 10 0.63 3,300 18.41 0.1989
2021-02-01 2020-12-31 13F Alphabet Inc. CAP STK CL A 02079K305 1,590 817 105.69 2,787 146.20 0.1742
2020-11-03 2020-09-30 13F Alphabet Inc. CAP STK CL A 02079K305 773 -378 -32.84 1,133 -30.64 0.1462
2020-07-17 2020-06-30 13F/A-1 Alphabet Inc. CAP STK CL A 02079K305 1,151 -72 -5.89 1,632 14.85 0.2283
2020-07-17 2020-06-30 13F Alphabet Inc. CAP STK CL A 02079K305 632 -591 1,632 228,381.1110
2020-05-05 2020-03-31 13F Alphabet Inc. CAP STK CL A 02079K305 1,223 13 1.07 1,421 -12.28 0.2547
2020-02-04 2019-12-31 13F Alphabet Inc. CAP STK CL A 02079K305 1,210 14 1.17 1,621 10.96 0.2140
2019-10-30 2019-09-30 13F Alphabet Inc. CAP STK CL A 02079K305 1,196 -84 -6.56 1,460 5.42 0.2152
2019-08-05 2019-06-30 13F Alphabet Inc. CAP STK CL A 02079K305 1,280 176 15.94 1,386 6.62 0.2125
2019-05-06 2019-03-31 13F Alphabet Inc. CAP STK CL A 02079K305 1,104 8 0.73 1,299 13.45 0.2135
2019-01-26 2018-12-31 13F Alphabet Inc. CAP STK CL A 02079K305 1,096 -26 -2.32 1,145 -15.44 0.2237
2018-11-14 2018-09-30 13F Alphabet Inc. CAP STK CL A 02079K305 1,122 13 1.17 1,354 8.15 0.2652
2018-07-19 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 1,109 0 0.00 1,252 8.96 0.4681
2018-05-10 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 1,109 2 0.18 1,149 -1.63 0.4771
2018-02-02 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 1,107 -47 -4.07 1,168 3.82 0.4997
2017-11-07 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 1,154 54 4.91 1,125 9.76 0.5660
2017-07-27 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 1,100 -12 -1.08 1,025 8.70 0.5306
2017-05-10 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 1,112 24 2.21 943 9.02 0.5084
2017-01-27 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 1,088 174 19.04 865 17.53 0.5654
2016-10-28 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 914 113 14.11 736 30.73 0.5098
2016-08-04 2016-06-30 13F ALPHABET CAP STK CL A 02079K305 801 801 563 0.3802
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.