Alphabet Inc.
BG ˙ BUL ˙ US02079K3059
SecurityBG:ABEA / Alphabet Inc.
InstitutionHartland & Co., LLC
Latest Disclosed Ownership401,869 shares
Latest Disclosed Value $ 115,561,419
Hartland & Co., LLC reports 109.75% increase in ownership of ABEA / Alphabet Inc.

On May 6, 2026 - Hartland & Co., LLC filed a 13F-HR form disclosing ownership of 401,869 shares of Alphabet Inc. (BG:ABEA) valued at $115,561,419 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 191,595 shares of Alphabet Inc.. This represents a change in shares of 109.75% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 401,869 210,274 109.75 115,561 92.21 1.0556
2026-02-09 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 323,860 4,591 1.44 101,368 30.61 1.2777
2025-11-10 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 319,269 12,657 4.13 77,614 43.64 1.0186
2025-08-08 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 306,612 14,025 4.79 54,034 19.43 0.7591
2025-05-13 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 292,587 472 0.16 45,246 -18.18 0.7019
2025-02-10 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 292,115 -832 -0.28 55,297 13.81 0.8389
2024-11-13 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 292,947 -78 -0.03 48,585 -8.97 0.7537
2024-08-12 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 293,025 144,494 97.28 53,375 112.46 0.9106
2024-05-14 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 148,531 2,438 1.67 25,123 23.10 1.2437
2024-02-12 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 146,093 3,363 2.36 20,408 9.26 1.0830
2023-11-13 2023-09-30 13F/A-1 ALPHABET CAP STK CL A 02079K305 142,730 9,161 6.86 18,678 16.82 1.1473
2023-11-07 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 150,287 16,718 19,667 1.0817
2023-08-07 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 133,569 9,366 7.54 15,988 24.10 0.9690
2023-05-09 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 124,203 1,194 0.97 12,884 18.70 0.9377
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 123,009 7,029 6.06 10,853 -2.16 0.8501
2022-11-15 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 115,980 109,978 1,832.36 11,093 -15.19 1.0220
2022-08-12 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 6,002 162 2.77 13,080 -19.47 1.0195
2022-05-04 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 5,840 294 5.30 16,243 1.10 1.1020
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 5,546 347 6.67 16,067 15.59 1.0926
2021-11-12 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 5,199 -116 -2.18 13,900 7.10 1.0369
2021-08-12 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 5,315 110 2.11 12,978 20.89 0.9987
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL A 02079K305 5,205 95 1.86 10,735 19.86 0.8944
2021-02-11 2020-12-31 13F ALPHABET CAP STK CL A 02079K305 5,110 117 2.34 8,956 22.38 0.8144
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL A 02079K305 4,993 21 0.42 7,318 3.79 0.7844
2020-08-11 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 4,972 710 16.66 7,051 42.39 0.8154
2020-05-14 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 4,262 39 0.92 4,952 -12.45 0.7210
2020-02-11 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 4,223 54 1.30 5,656 11.10 0.6863
2019-11-12 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 4,169 16 0.39 5,091 13.21 0.6813
2019-08-08 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 4,153 158 3.95 4,497 -4.36 0.5989
2019-05-14 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 3,995 -87 -2.13 4,702 10.22 0.6485
2019-02-08 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 4,082 1 0.02 4,266 -13.40 0.6644
2018-11-13 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 4,081 2 0.05 4,926 6.95 0.6755
2018-08-07 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 4,079 108 2.72 4,606 11.82 0.6569
2018-05-14 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 3,971 127 3.30 4,119 1.73 0.5969
2018-02-09 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 3,844 16 0.42 4,049 8.64 0.5489
2017-11-09 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 3,828 -315 -7.60 3,727 -3.22 0.4854
2017-08-03 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 4,143 172 4.33 3,851 14.37 0.5625
2017-05-11 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 3,971 546 15.94 3,367 24.06 0.4893
2017-02-10 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 3,425 3,425 2,714 0.4391
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.