Alphabet Inc.
BG ˙ BUL ˙ US02079K3059
SecurityBG:ABEA / Alphabet Inc.
InstitutionBedel Financial Consulting, Inc.
Latest Disclosed Ownership21,117 shares
Latest Disclosed Value $ 6,072,301
Bedel Financial Consulting, Inc. reports 42.49% increase in ownership of ABEA / Alphabet Inc.

On May 4, 2026 - Bedel Financial Consulting, Inc. filed a 13F-HR form disclosing ownership of 21,117 shares of Alphabet Inc. (BG:ABEA) valued at $6,072,301 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 28, 2026 disclosing 14,820 shares of Alphabet Inc.. This represents a change in shares of 42.49% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 21,117 6,297 42.49 6,072 30.58 0.6746
2026-01-28 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 21,050 68 0.32 6,589 29.18 0.7090
2025-11-07 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 20,982 -100 -0.47 5,101 37.28 0.6512
2025-08-12 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 21,082 1 0.00 3,715 7.96 0.5067
2025-05-07 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 21,081 507 2.46 3,441 -12.58 0.4930
2025-02-06 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 20,574 232 1.14 3,937 16.69 0.5467
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 20,342 1,265 6.63 3,374 -2.91 0.4760
2024-08-05 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 19,077 12 0.06 3,475 20.75 0.5092
2024-05-07 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 19,065 50 0.26 2,877 8.32 0.4513
2024-02-13 2023-12-31 13F/A-1 ALPHABET CAP STK CL A 02079K305 19,015 80 0.42 2,656 7.23 0.4868
2024-02-08 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 19,015 80 2,656 0.4867
2024-02-08 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 18,935 -26 -0.14 2,478 9.17 0.5017
2023-08-10 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 18,961 306 1.64 2,270 17.26 0.4742
2023-05-02 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 18,655 -431 -2.26 1,935 14.97 0.4713
2023-02-07 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 19,086 -50 -0.26 1,684 -0.59 0.4187
2022-11-08 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 19,136 18,209 1,964.29 1,693 -16.19 0.4488
2022-08-04 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 927 0 0.00 2,020 -21.64 0.5909
2022-04-19 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 927 -5 -0.54 2,578 -4.52 0.8100
2022-01-11 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 932 8 0.87 2,700 9.31 0.8397
2021-10-12 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 924 3 0.33 2,470 9.83 0.8479
2021-08-03 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 921 -3 -0.32 2,249 18.00 0.7828
2021-04-26 2021-03-31 13F ALPHABET CAP STK CL A 02079K305 924 3 0.33 1,906 18.09 0.7373
2021-02-02 2020-12-31 13F ALPHABET CAP STK CL A 02079K305 921 0 0.00 1,614 19.56 0.7162
2020-10-20 2020-09-30 13F ALPHABET CAP STK CL A 02079K305 921 15 1.66 1,350 5.06 0.6750
2020-07-14 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 906 0 0.00 1,285 22.03 0.6928
2020-05-06 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 906 1 0.11 1,053 -13.12 0.6964
2020-01-28 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 905 5 0.56 1,212 10.28 0.6872
2019-10-09 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 900 0 0.00 1,099 12.72 0.6615
2019-08-01 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 900 0 0.00 975 -7.93 0.5926
2019-05-02 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 900 0 0.00 1,059 12.66 0.6755
2019-01-28 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 900 0 0.00 940 -7.75 0.6764
2018-11-01 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 900 1 0.11 1,019 0.39 0.6800
2018-07-18 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 899 5 0.56 1,015 9.49 0.7465
2018-05-03 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 894 6 0.68 927 -0.86 0.7046
2018-02-06 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 888 888 935 0.8414
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.