ELF / e.l.f. Beauty, Inc. - SEC-arkivering, Årsberetning, Fuldmagtserklæring

e.l.f. Beauty, Inc.
US ˙ NYSE ˙ US26856L1035

Grundlæggende statistik
LEI 549300U2K9TCON25C029
CIK 1600033
SEC Filings
All companies that sell securities in the United States must register with the Securities and Exchange Commission (SEC) and file reports on a regular basis. These reports include company annual reports (10K, 10Q), news updates (8K), investor presentations (found in 8Ks), insider trades (form 4), ownership reports (13D, and 13G), and reports related to the specific securities sold, such as registration statements and prospectus. This page shows recent SEC filings related to e.l.f. Beauty, Inc.
SEC Filings (Chronological Order)
Denne side giver en komplet, kronologisk liste over SEC-arkiveringer, eksklusive ejerskabsregistreringer, som vi leverer andre steder.
May 27, 2026 SD

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM SD SPECIALIZED DISCLOSURE REPORT e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter)

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM SD SPECIALIZED DISCLOSURE REPORT e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware (State or other jurisdiction of incorporation or organization) Commission file number (001-37873) 46-4464131 (I.R.S. Employer Identification No.) 601 12th St., 14th Floor Oakland, CA 94607 (Address of princ

May 21, 2026 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2026 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

May 21, 2026 EX-10.9

E.L.F. BEAUTY, INC. EQUITY AWARD RETIREMENT AND DEATH POLICY

Exhibit 10.9 E.L.F. BEAUTY, INC. EQUITY AWARD RETIREMENT AND DEATH POLICY 1.Purpose. The purpose of this e.l.f. Beauty, Inc. (“Company”) Equity Award Retirement Policy (this “Policy”) is to provide for the vesting of (a) restricted stock units (“RSUs”) and performance stock units (including RSUs that vest in whole or in part upon achievement of performance goals) (“PSUs”) held by Retirement Eligib

May 21, 2026 EX-21.1

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 21.1 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware HRBeauty LLC (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware Naturium Holdings, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delawar

May 21, 2026 S-8

As filed with the Securities and Exchange Commission on May 21, 2026

As filed with the Securities and Exchange Commission on May 21, 2026 Registration No.

May 21, 2026 EX-FILING FEES

Table 1: Newly Registered Securities

Calculation of Filing Fee Tables S-8 e.l.f. Beauty, Inc. Table 1: Newly Registered Securities Security Type Security Class Title Fee Calculation Rule Amount Registered Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee 1 Equity Common stock, $0.01 par value per share Other 1,181,044 $ 54.95 $ 64,898,367.80 0.0001381 $ 8,962.46 2 Equity Com

May 20, 2026 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 20, 2026 e.l.f. Beauty, Inc.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 20, 2026 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

May 20, 2026 EX-99.1

e.l.f. Beauty Announces Fourth Quarter Fiscal 2026 Results – Delivered Fiscal 2026 net sales growth of 25% year over year – – Provides Fiscal 2027 outlook –

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter Fiscal 2026 Results – Delivered Fiscal 2026 net sales growth of 25% year over year – – Provides Fiscal 2027 outlook – OAKLAND, California; May 20, 2026 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2026. “Fiscal 26 marked our 7th consecutive year of net sales and market share growth—a track re

February 13, 2026 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 12, 2026 e.l.f. Beauty,

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 12, 2026 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

February 5, 2026 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2025 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

February 4, 2026 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 4, 2026 e.l.f. Beauty, I

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 4, 2026 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

February 4, 2026 EX-99.1

e.l.f. Beauty Announces Third Quarter Fiscal 2026 Results – Delivered 38% Net Sales Growth – – Raises Fiscal 2026 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2026 Results – Delivered 38% Net Sales Growth – – Raises Fiscal 2026 Outlook – OAKLAND, California; February 4, 2026 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2025. “Our Q3 results, which included 130 basis points of market share gains for our namesake e.l.f. Cosmetics brand and a r

November 10, 2025 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2025 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

November 5, 2025 EX-99.1

e.l.f. Beauty Announces Second Quarter Fiscal 2026 Results – Delivered 27th Consecutive Quarter of Net Sales Growth – – Issues Fiscal 2026 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2026 Results – Delivered 27th Consecutive Quarter of Net Sales Growth – – Issues Fiscal 2026 Outlook – OAKLAND, California; November 5, 2025 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2025. “Our Q2 results, which included 140 basis points of market share gains for our namesake e.l.f

November 5, 2025 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 5, 2025 e.l.f. Beauty, I

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 5, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

October 17, 2025 EX-15.1

ACKNOWLEDGEMENT OF INDEPENDENT ACCOUNTANTS

Exhibit 15.1 ACKNOWLEDGEMENT OF INDEPENDENT ACCOUNTANTS We are aware that our report dated October 10, 2025 on our review of the consolidated financial statements of HRBeauty LLC, which include the consolidated balance sheet as of June 30, 2025 and the related consolidated statements of income, changes in members’ equity, and cash flows as of and for the six months ended June 30, 2025, and the rel

October 17, 2025 8-K/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K/A (Amendment No. 1) CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 5, 202

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K/A (Amendment No. 1) CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 5, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporati

October 17, 2025 EX-99.1

HRBeauty LLC Consolidated Financial Statements December 31, 2024 TABLE OF CONTENTS Page No. Independent Auditor's Report 1 - 2 Consolidated Balance Sheet 3 Consolidated Statement of Income 4 Consolidated Statement of Changes in Members' Equity 5 Cons

exhibit991-december2024f HRBeauty LLC Consolidated Financial Statements December 31, 2024 TABLE OF CONTENTS Page No.

October 17, 2025 EX-99.3

UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION

Exhibit 99.3 UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION Introduction On August 5, 2025 (the “Closing Date”), e.l.f. Beauty, Inc. (“e.l.f. Beauty” or the “Company”) completed an acquisition (the “Acquisition”) of HRBeauty LLC (“rhode”) pursuant to the Agreement and Plan of Merger, dated as of May 28, 2025 (the “Merger Agreement”). The following unaudited pro forma condensed combin

October 17, 2025 EX-99.2

HRBeauty LLC Consolidated Financial Statements June 30, 2025 TABLE OF CONTENTS Page No. Independent Accountant's Review Report 1 Consolidated Balance Sheet 2 Consolidated Statement of Income 3 Consolidated Statement of Changes in Members' Equity 4 Co

exhibit992-june2025finan HRBeauty LLC Consolidated Financial Statements June 30, 2025 TABLE OF CONTENTS Page No.

October 1, 2025 144

144

144 0001513988 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 TARANG AMIN Director Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 116315 15409411.20 56734903 10/01/2025 NYSE Common 10/01/2025 Exercise of Stock Options Issuer N 116315 10/01/2025 Cash Y 10/01/2025 06

September 17, 2025 144

144

144 0001448992 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 SCOTT KENNETH MILSTEN Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 15000 2149200.00 56734903 09/17/2025 NYSE Common 06/01/2024 Restricted Stock Units Issuer N 4995 06/01/2024 N/A Common 04/17/2024 Perf

September 17, 2025 144

144

144 0001773316 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 MANDY FIELDS Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 5298 759097.44 56734903 09/17/2025 NYSE Common 04/21/2025 Performance Stock Units Issuer N 5298 04/21/2025 N/A N 10b5-1 Sales for MANDY FIELDS

September 17, 2025 144

144

144 0001768965 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 KORY MARCHISOTTO Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 10812 1549143.36 56734903 09/17/2025 NYSE Common 03/01/2023 Restricted Stock Units Issuer N 10812 03/01/2023 N/A N 10b5-1 Sales for KORY MA

September 16, 2025 144

144

144 0001797370 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 JOSHUA FRANKS Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 7913 1142399.81 56734903 09/16/2025 NYSE Common 04/21/2025 Performance Stock Units Issuer N 6401 04/21/2025 N/A Common 06/01/2025 Restricted S

September 12, 2025 144

144

144 0001768965 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 KORY MARCHISOTTO Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 13515 1866016.05 56734903 09/12/2025 NYSE Common 06/01/2025 Restricted Stock Units Issuer N 2846 06/01/2025 N/A Common 04/21/2025 Performan

September 12, 2025 144

144

144 0001448992 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 SCOTT KENNETH MILSTEN Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 15000 2071050.00 56734903 09/12/2025 NYSE Common 09/12/2025 Exercise of Stock Options Issuer N 15000 09/12/2025 Cash N 10b5-1 Sales fo

September 11, 2025 144

144

144 0001927843 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 JENNIFER HARTNETT Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 1304 175309.76 56734903 09/11/2025 NYSE Common 06/03/2025 Restricted Stock Units Issuer N 1304 06/03/2025 N/A Y 09/11/2025 06/12/2025 /s/

September 10, 2025 144

144

144 0001448992 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 SCOTT KENNETH MILSTEN Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 55581 7716310.23 56734903 09/10/2025 NYSE Common 09/10/2025 Exercise of Stock Options Issuer N 50581 09/10/2025 Cash Common 06/01/2024

September 8, 2025 144

144

144 0001773316 XXXXXXXX LIVE 0001600033 E.L.F BEAUTY INC 001-37873 601 12th Street, 14th Floor Oakland CA 94607 5107787787 MANDY FIELDS Officer Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 55692 7461057.24 56734903 09/08/2025 NYSE Common 06/01/2024 RSUs & RSAs Issuer N 26634 06/01/2024 N/A Common 04/21/2025 Performance Stock Units

August 28, 2025 144

144

144 0001950707 XXXXXXXX LIVE 0001600033 E.L.F. BEAUTY, INC. 001-37873 601 12th Street, 14th Floor Oakland CA 94607 510-778-7787 GAYLE TAIT Director Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 565 73563.00 56734903 08/28/2025 NYSE Common 08/22/2025 Restricted Stock Issuer N 565 08/22/2025 Not Applicable Y 08/28/2025 /s/ Gayle Ashl

August 28, 2025 144

144

144 0001683795 XXXXXXXX LIVE 0001600033 E.L.F. BEAUTY, INC. 001-37873 601 12th Street, 14th Floor Oakland CA 94607 510-778-7787 MAUREEN C WATSON Director Common Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 785 100792.59 56734903 08/28/2025 NYSE Common 08/22/2024 Restricted Stock Issuer N 785 08/22/2024 Not Applicable N MAUREEN C WATSON 6

August 26, 2025 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 21, 2025 e.l.f. Beauty, In

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 21, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

August 8, 2025 EX-FILING FEES

Security Type

Calculation of Filing Fee Tables S-3 e.l.f. Beauty, Inc. Table 1: Newly Registered and Carry Forward Securities ☐Not Applicable Security Type Security Class Title Fee Calculation or Carry Forward Rule Amount Registered Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee Carry Forward Form Type Carry Forward File Number Carry Forward Initial

August 8, 2025 S-3ASR

As filed with the Securities and Exchange Commission on August 8, 2025

S-3ASR Table of Contents As filed with the Securities and Exchange Commission on August 8, 2025 Registration No.

August 7, 2025 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2025 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

August 6, 2025 EX-99.1

e.l.f. Beauty Announces First Quarter Fiscal 2026 Results – Delivered 26th Consecutive Quarter of Net Sales Growth and Market Share Gains –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2026 Results – Delivered 26th Consecutive Quarter of Net Sales Growth and Market Share Gains – OAKLAND, California; August 6, 2025 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2025. “Our strong Q1 results, including 210 basis points of market share gains, are a continuation of the consistent, categ

August 6, 2025 EX-10.1

Fifth Amendment to Amended and Restated Credit Agreement and First Amendment to Pledge and Security Agreement, dated August 5, 2025, by and among the e.l.f. Beauty, Inc., e.l.f. Cosmetics, Inc., W3LL People, Inc. J.A. RF, LLC, Naturium Holdings, Inc., Naturium, LLC, Bank of Montreal and the lenders from time to time party thereto.

Execution Version FIFTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT THIS FIFTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”) is entered into as of August 5, 2025 (the “Amendment Effective Date”), by and among e.

August 6, 2025 EX-2.1

Agreement and Plan of Merger by and among the e.l.f. Beauty, Inc., e.l.f. Cosmetics, Inc., Glaze Merger Sub, LLC, HRBeauty LLC, the Sellers, and David Levin (as Sellers’ Representative), dated May 28, 2025

Execution Version AGREEMENT AND PLAN OF MERGER BY AND AMONG E.L.F. BEAUTY, INC. (solely for purposes of Section 2.07(c)(v), Section 7.02(c), Section 7.03, Section 7.04(b), Section 7.06, Section 7.07, Section 7.10 and Section 7.11), E.L.F. COSMETICS, INC., GLAZE MERGER SUB, LLC, HRBEAUTY LLC, THE SELLERS IDENTIFIED HEREIN, AND DAVID LEVIN (solely in his capacity as the Sellers’ Representative pursu

August 6, 2025 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 5, 2025 e.l.f. Beauty, Inc

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 5, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

July 9, 2025 DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

July 9, 2025 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

May 29, 2025 EX-19.1

Amended and Restated Insider Trading Compliance Program

To: Officers, Directors and Employees of e.l.f. Beauty, Inc. From: Scott Milsten, Senior Vice President, General Counsel and Corporate Secretary Subject: e.l.f. Beauty, Inc. Insider Trading Compliance Program The Board of Directors of e.l.f. Beauty, Inc. (the “Company”) recently adopted a Second Amended and Restated Insider Trading Compliance Program (the “Second A&R Insider Trading Compliance Pro

May 29, 2025 S-8

As filed with the Securities and Exchange Commission on May 29, 2025

As filed with the Securities and Exchange Commission on May 29, 2025 Registration No.

May 29, 2025 10-K

+ UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

+ UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact

May 29, 2025 EX-FILING FEES

Filing Fee Table.

Calculation of Filing Fee Tables S-8 e.l.f. Beauty, Inc. Table 1: Newly Registered Securities Security Type Security Class Title Fee Calculation Rule Amount Registered Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee 1 Equity Common stock, $0.01 par value per share Other 1,127,972 $ 81.37 $ 91,783,081.64 0.0001531 $ 14,051.99 2 Equity Co

May 28, 2025 EX-99.2

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2025 Results Full year Fiscal 2025 net sales grew 28%, reflecting another year of industry-leading growth Q4 marked 25th consecutive quarter of net sales growth and market share gains Announced a

Exhibit 99.2 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2025 Results Full year Fiscal 2025 net sales grew 28%, reflecting another year of industry-leading growth Q4 marked 25th consecutive quarter of net sales growth and market share gains Announced agreement to acquire rhode, a fast-growing beauty brand founded by Hailey Bieber OAKLAND, California; May 28, 2025 — e.l.f. Beauty (NYSE:

May 28, 2025 8-K

Regulation FD Disclosure, Entry into a Material Definitive Agreement, Unregistered Sales of Equity Securities, Financial Statements and Exhibits, Results of Operations and Financial Condition, Completion of Acquisition or Disposition of Assets

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 28, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

May 28, 2025 EX-99.1

e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal Fast-growing beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands that disrupt norms, shape culture and connect communities

e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal Fast-growing beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands that disrupt norms, shape culture and connect communities OAKLAND, California, May 28, 2025 — e.l.f. Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle

April 3, 2025 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): March 31, 2025 e.l.f. Beauty, Inc

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): March 31, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

March 3, 2025 EX-10.1

Fourth Amendment to Amended and Restated Credit Agreement and First Amendment to Pledge and Security Agreement, dated March 3, 2025, by and among the e.l.f. Beauty, Inc., e.l.f. Cosmetics, Inc., W3LL People, Inc. J.A. RF, LLC, Naturium Holdings, Inc., Naturium, LLC, Bank of Montreal and the lenders from time to time party thereto

Exhibit 10.1 Execution Version FOURTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT AND FIRST AMENDMENT TO PLEDGE AND SECURITY AGREEMENT THIS FOURTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT AND FIRST AMENDMENT TO PLEDGE AND SECURITY AGREEMENT (this “Amendment”) is entered into as of March 3, 2025 (the “Amendment Effective Date”), by and among e.l.f. Cosmetics, Inc., a Delaware corpo

March 3, 2025 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 27, 2025 e.l.f. Beauty,

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 27, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

February 7, 2025 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

February 6, 2025 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 6, 2025 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

February 6, 2025 EX-99.1

e.l.f. Beauty Announces Third Quarter Fiscal 2025 Results – Delivered 24th Consecutive Quarter of Net Sales Growth and Market Share Gains – – Updates Fiscal 2025 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2025 Results – Delivered 24th Consecutive Quarter of Net Sales Growth and Market Share Gains – – Updates Fiscal 2025 Outlook – OAKLAND, California; February 6, 2025 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2024. “I’m proud of the e.l.f. Beauty team for delivering another quarter of

November 12, 2024 SC 13G/A

ELF / e.l.f. Beauty, Inc. / VANGUARD GROUP INC Passive Investment

SC 13G/A 1 UnitedStates13GelfBeautyI.txt 240.13d-102 Schedule 13G - Information to be included in statements filed pursuant to 240.13d-1(b), (c), and (d) and amendments thereto filed pursuant to 240.13d-2. Securities and Exchange Commission, Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No. 6)* (Name of Issuer) elf Beauty Inc (Title of Class of Securities

November 7, 2024 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

November 6, 2024 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 6, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

November 6, 2024 EX-99.1

e.l.f. Beauty Announces Second Quarter Fiscal 2025 Results – Delivered 40% Net Sales Growth – – e.l.f. Cosmetics Gained 195 Basis Points of U.S. Market Share – – Raises Fiscal 2025 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2025 Results – Delivered 40% Net Sales Growth – – e.l.f. Cosmetics Gained 195 Basis Points of U.S. Market Share – – Raises Fiscal 2025 Outlook – OAKLAND, California; November 6, 2024 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2024. “Q2 marked another quarter of consistent, category-

November 4, 2024 SC 13G/A

ELF / e.l.f. Beauty, Inc. / VANGUARD GROUP INC Passive Investment

SC 13G/A 1 UnitedStates13GelfBeautyI.txt 240.13d-102 Schedule 13G - Information to be included in statements filed pursuant to 240.13d-1(b), (c), and (d) and amendments thereto filed pursuant to 240.13d-2. Securities and Exchange Commission, Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No. 5)* (Name of Issuer) elf Beauty Inc (Title of Class of Securities

August 27, 2024 EX-3.1

Amendment to e.l.f. Beauty, Inc. Amended and Restated Certificate of Incorporation

EX-3.1 Exhibit 3.1 Certificate of Amendment to e.l.f. Beauty, Inc. Amended and Restated Certificate of Incorporation e.l.f. Beauty, Inc. (the “Corporation”), a corporation duly organized and existing under the General Corporation Law of the State of Delaware (the “DGCL”), does hereby certify that: FIRST: The name of the Corporation is e.l.f. Beauty, Inc. The original Certificate of Incorporation o

August 27, 2024 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 22, 2024 e.l.f. Beauty, In

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 22, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

August 27, 2024 EX-99.1

e.l.f. Beauty Announces $500 Million Share Repurchase Program

EX-99.1 Exhibit 99.1 e.l.f. Beauty Announces $500 Million Share Repurchase Program August 27, 2024 OAKLAND, Calif.—(BUSINESS WIRE) — e.l.f. Beauty (NYSE: ELF) today announced the Company’s Board of Directors authorized a share repurchase program of up to $500 million of the Company’s common stock. The Company’s previous $25 million program, authorized in 2019, has been exhausted following the Comp

August 27, 2024 EX-10.1

Third Amendment to Amended and Restated Credit Agreement, dated August 26, 2024, by and among the Company, as parent guarantor, e.l.f. Cosmetics, Inc., W3LL People, Inc. and J.A. RF, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, U.S. Bank, as syndication agent and a joint lead arranger, BMO Capital Markets Corp., as a joint lead arranger and bookrunner, and the lenders from time to time party thereto.

EX-10.1 Exhibit 10.1 THIRD AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT THIS THIRD AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”) is entered into as of August 26, 2024 (the “Amendment Effective Date”), by and among e.l.f. Cosmetics, Inc., a Delaware corporation (“e.l.f. Cosmetics”), J.A. RF, LLC, a Delaware limited liability company (“J.A. RF”), W3LL People, Inc., a De

August 9, 2024 EX-10.1

Extension of Lease to Amended and Restated Lease Agreement, dated June 25, 2024, by and between e.l.f. Cosmetics, Inc. and Redwood Property Investors III, LLC (as successor to 1007 Clay Street Properties)

EXTENSION OF LEASE (C.A.R. Form EL, Revised 6/23) The following terms and conditions are hereby incorporated in and made a part of the Residential Lease or ☒ Other Amended and Restated Lease Agreement ("Lease"), dated June 19, 2019 , on property known as 570 10th St., Suite 300, 202 and 203 Oakland, CA 94607 ("Premises"), in which e.l.f. Cosmetics, Inc. is referred to as ("Tenant") and Redwood Pro

August 9, 2024 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2024 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

August 9, 2024 EX-10.2

Office Lease, dated as of May 29, 2024, by and between 601 City Center LLC and e.l.f. Cosmetics, Inc.

601 CITY CENTER OAKLAND, CALIFORNIA OFFICE LEASE 601 CITY CENTER LLC, a Delaware limited liability company, Landlord and E.

August 8, 2024 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 8, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

August 8, 2024 EX-99.1

e.l.f. Beauty Announces First Quarter Fiscal 2025 Results – Delivered 50% Net Sales Growth – – e.l.f. Cosmetics Gained 260 Basis Points of Market Share – – Raises Fiscal 2025 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2025 Results – Delivered 50% Net Sales Growth – – e.l.f. Cosmetics Gained 260 Basis Points of Market Share – – Raises Fiscal 2025 Outlook – OAKLAND, California; August 8, 2024 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2024. “We are off to a strong start this fiscal year, delivering 50% net sales

July 12, 2024 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

July 12, 2024 DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

July 8, 2024 SC 13G/A

ELF / e.l.f. Beauty, Inc. / BlackRock Inc. Passive Investment

SC 13G/A 1 us26856l1035070824.txt us26856l1035070824.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: 7) E.L.F. BEAUTY, INC. - (Name of Issuer) Common Stock - (Title of Class of Securities) 26856L103 - (CUSIP Number) June 30, 2024 - (Date of Event Which Requires Filing of this Statement) Check the appropriate box to

June 26, 2024 PRE 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: x Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

June 20, 2024 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): June 16, 2024 e.l.f. Beauty, Inc.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): June 16, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

May 31, 2024 EX-10.1

e.l.f. Beauty, Inc. Equity Award Retirement Policy

Exhibit 10.1 E.L.F. BEAUTY, INC. EQUITY AWARD RETIREMENT POLICY 1. Purpose. The purpose of this e.l.f. Beauty, Inc. (“Company”) Equity Award Retirement Policy (this “Policy”) is to provide for the vesting of restricted stock units (“RSUs”) and performance stock units (including RSUs that vest in whole or in part upon achievement of performance goals) (“PSUs”) held by Retirement Eligible Employees

May 31, 2024 8-K

Current Report

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 28, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

May 24, 2024 EX-FILING FEES

Filing Fee Table.

Exhibit 107.1 Calculation of Filing Fee Table Form S-8 (Form Type) e.l.f. Beauty, Inc. (Exact Name of Registrant as Specified in its Charter) Table 1: Newly Registered Securities Security Type Security Class Title Fee Calculation Rule Amount Registered(1) Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee Equity Common stock, $0.01 par val

May 24, 2024 S-8

As filed with the Securities and Exchange Commission on May 24, 2024

As filed with the Securities and Exchange Commission on May 24, 2024 Registration No.

May 23, 2024 EX-10.17

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 10.17 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware Naturium Holdings, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware Naturium LLC (a wholly owned subsidiary of Naturium Holdings, Inc.) Delaw

May 23, 2024 EX-19.1

e.l.f. Beauty, Inc. Amended and Restated Insider Trading Compliance Program

e.l.f. Beauty, Inc. Amended and Restated Insider Trading Compliance Program This Amended and Restated Insider Trading Compliance Program (the “Program”) consists of six sections: •Section I provides an overview; •Section II sets forth e.l.f. Beauty, Inc.’s policies prohibiting insider trading; •Section III explains insider trading; •Section IV consists of various procedures which have been put in

May 23, 2024 EX-97.1

Amended and Restated Compensation Recovery Policy

Exhibit 97.1 E.L.F. BEAUTY, INC. AMENDED AND RESTATED COMPENSATION RECOVERY POLICY This Amended and Restated Compensation Recovery Policy (the “Policy”) is intended to maintain a culture of focused, diligent and responsible management that discourages conduct detrimental to the growth of e.l.f. Beauty, Inc. and its subsidiaries (together, the “Company”). Accordingly, as set forth in this Policy, i

May 23, 2024 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

May 23, 2024 EX-97.2

Policy for Recovery of Erroneously Awarded Compensation

Exhibit 97.2 E.L.F. BEAUTY, INC. POLICY FOR RECOVERY OF ERRONEOUSLY AWARDED COMPENSATION e.l.f. Beauty, Inc. (the “Company”) has adopted this Policy for Recovery of Erroneously Awarded Compensation (the “Policy”), effective as of October 2, 2023 (the “Effective Date”). 1.Applicability. This Policy shall apply to current and former Officers of the Company. Each Officer shall be required to sign an

May 22, 2024 EX-99.1

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2024 Results – Delivered Over $1 Billion in Net Sales, up 77% in Fiscal 2024 – – e.l.f. Cosmetics Gained Market Share for Fifth Consecutive Year – – Provides Fiscal 2025 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2024 Results – Delivered Over $1 Billion in Net Sales, up 77% in Fiscal 2024 – – e.l.f. Cosmetics Gained Market Share for Fifth Consecutive Year – – Provides Fiscal 2025 Outlook – OAKLAND, California; May 22, 2024 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2024. “Fiscal 2024

May 22, 2024 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 22, 2024 e.l.f. Beauty, Inc.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 22, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

February 13, 2024 SC 13G/A

ELF / e.l.f. Beauty, Inc. / VANGUARD GROUP INC - SCHEDULE 13G/A Passive Investment

SC 13G/A 1 tv0826-elfbeautyinc.htm SCHEDULE 13G/A SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 4)* Name of issuer: elf Beauty Inc Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 29, 2023 Check the appropriate box to designate the rul

February 13, 2024 SC 13G/A

ELF / e.l.f. Beauty, Inc. / AMIN TARANG - SC 13G/A Passive Investment

SC 13G/A 1 d786090dsc13ga.htm SC 13G/A United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 7)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of

February 7, 2024 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

February 6, 2024 EX-99.1

e.l.f. Beauty Announces Third Quarter Fiscal 2024 Results – Delivered 85% Net Sales Growth – – e.l.f. Cosmetics Gained 305 Basis Points of Market Share – – Raises Fiscal 2024 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2024 Results – Delivered 85% Net Sales Growth – – e.l.f. Cosmetics Gained 305 Basis Points of Market Share – – Raises Fiscal 2024 Outlook – OAKLAND, California; February 6, 2024 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2023. “Our vision is to create a different kind of beauty compa

February 6, 2024 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 6, 2024 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

January 22, 2024 SC 13G/A

ELF / e.l.f. Beauty, Inc. / BlackRock Inc. Passive Investment

us26856l1035012224.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: 6) E.L.F. BEAUTY, INC. - (Name of Issuer) Common Stock - (Title of Class of Securities) 26856L103 - (CUSIP Number) December 31, 2023 - (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant t

November 2, 2023 EX-10.1

Second Amendment to Amended and Restated Credit Agreement, dated August 28, 2023, by and among the Company as parent guarantor, e.l.f. Cosmetics, Inc., W3LL People, Inc. and J.A. RF, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, U.S. Bank, as syndication agent and a joint lead arranger, BMO Capital Markets Corp., as a joint lead arranger and bookrunner, and the lenders from time to time party thereto.

Exhibit 10.1 SECOND AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT THIS SECOND AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”) is entered into as of August 28, 2023 (the “Amendment Closing Date”), by and among e.l.f. Cosmetics, Inc., a Delaware corporation (“e.l.f. Cosmetics”), J.A. RF, LLC, a Delaware limited liability company (“J.A. RF”), W3LL People, Inc., a Delaware c

November 2, 2023 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

November 1, 2023 EX-99.1

e.l.f. Beauty Announces Second Quarter Fiscal 2024 Results – Delivered 76% Net Sales Growth – – Gained 330 Basis Points of Color Cosmetics Category Share – – Raises Fiscal 2024 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2024 Results – Delivered 76% Net Sales Growth – – Gained 330 Basis Points of Color Cosmetics Category Share – – Raises Fiscal 2024 Outlook – OAKLAND, California; November 1, 2023 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2023. “We continue to deliver exceptional, consistent, catego

November 1, 2023 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 1, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

October 5, 2023 EX-2.1

Securities Purchase Agreement by and among Naturium LLC, TCB-N Prelude Blocker Corp., The Center Brands LLC, Elaine J. Balady, TCB Prelude Holdings, LLC, e.l.f. Cosmetics, Inc., e.l.f. Beauty, Inc. and The Center Brands LLC (as Representative), dated August 28, 2023

EX-2.1 Exhibit 2.1 SECURITIES PURCHASE AGREEMENT BY AND AMONG NATURIUM LLC, TCB-N PRELUDE BLOCKER CORP., THE CENTER BRANDS LLC, ELAINE J. BALADY, TCB PRELUDE HOLDINGS, LLC, E.L.F. COSMETICS, INC., E.L.F. BEAUTY, INC. and THE CENTER BRANDS LLC (solely in its capacity as the Representative for purposes of Section 2.02, Section 2.03, Section 3.02, Section 7.07, Section 7.08, Section 7.11, Section 7.1

October 5, 2023 EX-FILING FEES

Filing Fee Table

EX-FILING FEES Exhibit 107.1 Calculation of Filing Fee Table Registration Statement on Form S-3 (Form Type) e.l.f. Beauty, Inc. (Exact Name of Registrant as Specified in its Charter) Table 1: Newly Registered and Carry Forward Securities Security Type Security Class Title Fee Calculation or Carry Forward Rule Amount Registered Proposed Maximum Offering Price Per Unit(2) Maximum Aggregate Offering

October 5, 2023 S-3ASR

As filed with the Securities and Exchange Commission on October 4, 2023

S-3ASR Table of Contents As filed with the Securities and Exchange Commission on October 4, 2023 Registration No.

October 4, 2023 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 4, 2023 e.l.f. Beauty, In

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 4, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

August 29, 2023 EX-99.1

e.l.f. Beauty Announces Definitive Agreement to Acquire Naturium Adds fast-growing, high performance skin care disruptor to e.l.f. Beauty portfolio of brands Advances e.l.f. Beauty’s mission to make the best of beauty accessible to every eye, lip, fa

EX-99.1 Exhibit 99.1 e.l.f. Beauty Announces Definitive Agreement to Acquire Naturium Adds fast-growing, high performance skin care disruptor to e.l.f. Beauty portfolio of brands Advances e.l.f. Beauty’s mission to make the best of beauty accessible to every eye, lip, face and skin concern Acquisition expected to be accretive to e.l.f. Beauty’s EPS on an adjusted basis in fiscal 2024 OAKLAND, Cali

August 29, 2023 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 28, 2023 e.l.f. Beauty, In

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 28, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

August 25, 2023 8-K

Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 24, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

August 2, 2023 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2023 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

August 1, 2023 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 1, 2023 e.l.f. Beauty, Inc

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 1, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

August 1, 2023 EX-99.1

e.l.f. Beauty Announces First Quarter Fiscal 2024 Results – Delivered 76% Net Sales Growth – – Gained 260 Basis Points of Market Share – – Raises Fiscal 2024 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2024 Results – Delivered 76% Net Sales Growth – – Gained 260 Basis Points of Market Share – – Raises Fiscal 2024 Outlook – OAKLAND, California; August 1, 2023 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2023. “We are off to a terrific start in our new fiscal year with net sales growth of 76% and m

July 12, 2023 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

July 12, 2023 DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

May 26, 2023 S-8

As filed with the Securities and Exchange Commission on May 26, 2023

As filed with the Securities and Exchange Commission on May 26, 2023 Registration No.

May 26, 2023 EX-FILING FEES

Filing Fee Table.

U.S. Securities and Exchange Commission You’ve Exceeded the SEC’s Traffic Limit Your request rate has exceeded the SEC’s maximum allowable requests per second. Your access to SEC.gov will be limited for 10 minutes. Current guidelines limit each user to a total of no more than 10 requests per second, regardless of the number of machines used to submit requests. To ensure that SEC.gov remains

May 25, 2023 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2023 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

May 25, 2023 EX-10.4 (B)

FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT

Execution Version FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT THIS FIRST AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”) is entered into as of March 29, 2023 (the “First Amendment Effective Date”) by and among e.

May 25, 2023 EX-10.13

Employment Agreement, dated as of April 20, 2022 between Jennie Laar, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

Execution Copy EMPLOYMENT AGREEMENT This Employment Agreement (this “Agreement”) is made and entered into on April 20, 2022, by and among e.

May 24, 2023 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 24, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

May 24, 2023 EX-99.1

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2023 Results – Delivered 48% Net Sales Growth in Fiscal 2023 – – Gained Market Share for Fourth Consecutive Year – – Provides Fiscal 2024 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2023 Results – Delivered 48% Net Sales Growth in Fiscal 2023 – – Gained Market Share for Fourth Consecutive Year – – Provides Fiscal 2024 Outlook – OAKLAND, California; May 24, 2023 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2023. “Our outstanding results in fiscal 2023 unde

February 14, 2023 SC 13G/A

ELF / e.l.f. Beauty Inc / AMIN TARANG - SC 13G/A Passive Investment

SC 13G/A 1 d464475dsc13ga.htm SC 13G/A United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 6)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of

February 13, 2023 SC 13G/A

ELF / e.l.f. Beauty Inc / Champlain Investment Partners, LLC - CHAMPLAIN 13G TICKER ELF Passive Investment

SC 13G/A 1 ELF123122.txt CHAMPLAIN 13G TICKER ELF UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* e.l.f. Beauty, Inc. (Name of Issuer) COMMON STOCK (Title of Class of Securities) 26856L103 (CUSIP Number) 12/31/2022 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to des

February 9, 2023 SC 13G/A

ELF / e.l.f. Beauty Inc / VANGUARD GROUP INC - SCHEDULE 13G/A Passive Investment

SC 13G/A 1 tv0801-elfbeautyinc.htm SCHEDULE 13G/A SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 3)* Name of issuer: elf Beauty Inc. Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 30, 2022 Check the appropriate box to designate the ru

February 6, 2023 SC 13G/A

ELF / e.l.f. Beauty Inc / VICTORY CAPITAL MANAGEMENT INC Passive Investment

SC 13G/A 1 elfbeautyl13ga2123122.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 ( Amendment No. 2)* Elf Beauty Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2022 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate t

February 2, 2023 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period from to Commission File Number: 001-37873 e.

February 1, 2023 EX-99.1

e.l.f. Beauty Announces Third Quarter Fiscal 2023 Results – Delivered 49% Net Sales Growth – – Gained 150 Basis Points of Market Share – – Raises Fiscal 2023 Outlook –

EX-99.1 2 q32023er-991.htm EX-99.1 Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2023 Results – Delivered 49% Net Sales Growth – – Gained 150 Basis Points of Market Share – – Raises Fiscal 2023 Outlook – OAKLAND, California; February 1, 2023 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2022. "We delivered a terrific third quarter

February 1, 2023 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 1, 2023 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

January 26, 2023 SC 13G/A

ELF / e.l.f. Beauty Inc / BlackRock Inc. Passive Investment

SC 13G/A 1 us26856l1035012623.txt us26856l1035012623.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: 5) E.L.F. BEAUTY, INC. - (Name of Issuer) Common Stock - (Title of Class of Securities) 26856L103 - (CUSIP Number) December 31, 2022 - (Date of Event Which Requires Filing of this Statement) Check the appropriate bo

January 20, 2023 SC 13G/A

ELF / e.l.f. Beauty Inc / BlackRock Inc. Passive Investment

SC 13G/A 1 us26856l1035012023.txt us26856l1035012023.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: 4) E.L.F. BEAUTY, INC. - (Name of Issuer) Common Stock - (Title of Class of Securities) 26856L103 - (CUSIP Number) December 31, 2022 - (Date of Event Which Requires Filing of this Statement) Check the appropriate bo

November 3, 2022 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2022 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

November 2, 2022 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 27, 2022 e.l.f. Beauty, I

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 27, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

November 2, 2022 EX-99.1

e.l.f. Beauty Announces Second Quarter Fiscal 2023 Results – Delivered 33% Net Sales Growth – – Gained 115 Basis Points of Market Share – – Raises Fiscal 2023 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2023 Results – Delivered 33% Net Sales Growth – – Gained 115 Basis Points of Market Share – – Raises Fiscal 2023 Outlook – OAKLAND, California; November 2, 2022 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2022. “I am proud of the e.l.f. Beauty team for delivering our 15th consecutive

August 29, 2022 8-K

Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 25, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

August 4, 2022 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2022 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

August 3, 2022 EX-99.1

e.l.f. Beauty Announces First Quarter Fiscal 2023 Results – Delivered 26% Net Sales Growth – – Gained 120 Basis Points of Market Share – – Raises Fiscal 2023 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2023 Results ? Delivered 26% Net Sales Growth ? ? Gained 120 Basis Points of Market Share ? ? Raises Fiscal 2023 Outlook ? OAKLAND, California; August 3, 2022 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2022. ?I am proud of the e.l.f. Beauty team for achieving our fourteenth consecutive quarter of

August 3, 2022 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 3, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

July 13, 2022 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ? Filed by a Party other than the Registrant ? Check the appropriate box: ? Preliminary Proxy Statement ? Confidential, for Use of the Commission Only (as permitte

July 13, 2022 DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ? Filed by a party other than the Registrant ? Check the appropriate box: ? Preliminary Proxy Statement ? Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ? Defin

May 27, 2022 S-8

As filed with the Securities and Exchange Commission on May 27, 2022

As filed with the Securities and Exchange Commission on May 27, 2022 Registration No.

May 27, 2022 EX-FILING FEES

Filing Fee Table.

Exhibit 107.1 Calculation of Filing Fee Table Form S-8 (Form Type) e.l.f. Beauty, Inc. (Exact Name of Registrant as Specified in its Charter) Table 1: Newly Registered Securities Security Type Security Class Title Fee Calculation Rule Amount Registered(1) Proposed Maximum Offering Price Per Unit Maximum Aggregate Offering Price Fee Rate Amount of Registration Fee Equity Common stock, $0.01 par val

May 26, 2022 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ? ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2022 OR ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

May 25, 2022 EX-99.1

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2022 Results – Delivered 23% Net Sales Growth in Fiscal 2022 – – Gained Market Share for Third Consecutive Year – – Provides Fiscal 2023 Outlook for 10-12% Net Sales Growth –

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2022 Results ? Delivered 23% Net Sales Growth in Fiscal 2022 ? ? Gained Market Share for Third Consecutive Year ? ? Provides Fiscal 2023 Outlook for 10-12% Net Sales Growth ? OAKLAND, California; May 25, 2022 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2022. ?Our outstanding

May 25, 2022 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 25, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

May 17, 2022 8-K

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 11, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

April 20, 2022 8-K

Regulation FD Disclosure, Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): April 20, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

April 20, 2022 EX-99.1

e.l.f. Beauty Names Jennie Laar as Senior Vice President, Chief Commercial Officer

Exhibit 99.1 e.l.f. Beauty Names Jennie Laar as Senior Vice President, Chief Commercial Officer April 20, Oakland, CA ? e.l.f. Beauty announced today that Jennie Laar will join the company as Senior Vice President, Chief Commercial Officer effective May 16, 2022. She will report to Tarang Amin, Chairman and Chief Executive Officer and will succeed Rich Baruch, who will take on a CEO role outside o

March 18, 2022 LETTER

LETTER

United States securities and exchange commission logo March 18, 2022 Mandy Fields Chief Financial Officer e.

March 9, 2022 CORRESP

e.l.f. is for every eye, lip and face. e.l.f. Beauty (NYSE: ELF) 570 10th Street, Oakland, CA 94607 elfbeauty.com

March 9, 2022 United States Securities and Exchange Commission Division of Corporation Finance Office of Life Sciences 100 F Street, N.

February 24, 2022 LETTER

LETTER

United States securities and exchange commission logo February 24, 2022 Mandy Fields Chief Financial Officer e.

February 11, 2022 SC 13G/A

ELF / e.l.f. Beauty Inc / Champlain Investment Partners, LLC - CHAMPLAIN 13G TICKER ELF Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* e.l.f. Beauty, Inc. (Name of Issuer) COMMON STOCK (Title of Class of Securities) 26856L103 (CUSIP Number) 12/31/2021 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is

February 10, 2022 SC 13G/A

ELF / e.l.f. Beauty Inc / AMIN TARANG - SC 13G/A Passive Investment

United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to ? 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to ? 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 5)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP N

February 3, 2022 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2021 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

February 2, 2022 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 2, 2022 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

February 2, 2022 EX-99.1

e.l.f. Beauty Announces Third Quarter Fiscal 2022 Results – Delivered 11% Net Sales Growth – – Raises Fiscal 2022 Guidance –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2022 Results – Delivered 11% Net Sales Growth – – Raises Fiscal 2022 Guidance – OAKLAND, California; February 2, 2022 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2021. “I am proud of the e.l.f. Beauty team for achieving our twelfth consecutive quarter of net sales growth,” said Tarang

February 2, 2022 SC 13G/A

ELF / e.l.f. Beauty Inc / VICTORY CAPITAL MANAGEMENT INC Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 ( Amendment No. 1)* Elf Beauty Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2021 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedu

January 27, 2022 SC 13G/A

ELF / e.l.f. Beauty Inc / BlackRock Inc. Passive Investment

us26856l1035012622.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: 3) E.L.F. BEAUTY, INC. - (Name of Issuer) Common Stock - (Title of Class of Securities) 26856L103 - (CUSIP Number) December 31, 2021 - (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant t

January 25, 2022 SC 13G/A

ELF / e.l.f. Beauty Inc / BlackRock Inc. Passive Investment

us26856l1035012522.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: 2) E.L.F. BEAUTY, INC. - (Name of Issuer) Common Stock - (Title of Class of Securities) 26856L103 - (CUSIP Number) December 31, 2021 - (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant t

January 10, 2022 SC 13G/A

ELF / e.l.f. Beauty Inc / VANGUARD GROUP INC - SCHEDULE 13G/A Passive Investment

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 2)* Name of issuer: elf Beauty Inc. Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 31, 2021 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: ☒ Rul

November 4, 2021 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2021 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

November 3, 2021 EX-99.1

e.l.f. Beauty Announces Second Quarter Fiscal 2022 Results – Delivered 27% Net Sales Growth – – Gained 30 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Raises Fiscal 2022 Net Sales Guidance –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2022 Results ? Delivered 27% Net Sales Growth ? ? Gained 30 Basis Points of Market Share in Nielsen U.S. Color Cosmetics ? ? Raises Fiscal 2022 Net Sales Guidance ? OAKLAND, California; November 3, 2021 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2021. ?I am proud of the e.l.f. Beaut

November 3, 2021 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 3, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

August 30, 2021 8-K

Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 26, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

August 5, 2021 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ? QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2021 ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

August 4, 2021 EX-99.1

e.l.f. Beauty Announces First Quarter Fiscal 2022 Results – Delivered 50% Net Sales Growth – – Gained 20 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Raises Fiscal 2022 Guidance –

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2022 Results ? Delivered 50% Net Sales Growth ? ? Gained 20 Basis Points of Market Share in Nielsen U.S. Color Cosmetics ? ? Raises Fiscal 2022 Guidance ? OAKLAND, California; August 4, 2021 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June 30, 2021. ?I?m proud of the e.l.f. Beauty team for delivering excep

August 4, 2021 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 4, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

July 16, 2021 DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ? Check the appropriate box: ? Preliminary Proxy Statement ? Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

July 16, 2021 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ? Check the appropriate box: ? Preliminary Proxy Statement ? Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

July 16, 2021 DEF 14A

COURTESY PDF OF PROXY STATEMENT

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May 28, 2021 S-8

May 28, 2021 (File No. 333-256631)

As filed with the Securities and Exchange Commission on May 28, 2021 Registration No.

May 27, 2021 EX-10.1

Form of Performance Stock Award Grant Notice under the 2016 Equity Incentive Award Plan of e.l.f. Beauty, Inc. (Executives).

[EXECUTIVE] Exhibit 10.1 E.L.F. BEAUTY, INC. 2016 EQUITY INCENTIVE AWARD PLAN PERFORMANCE STOCK UNIT AWARD GRANT NOTICE e.l.f. Beauty, Inc., a Delaware corporation, (the ?Company?), pursuant to its 2016 Equity Incentive Award Plan, as amended from time to time (the ?Plan?), hereby grants to the holder listed below (the ?Participant?), an award of performance stock units (?Performance Stock Units?

May 27, 2021 EX-4.4

Description of Capital Stock

Exhibit 4.4 DESCRIPTION OF THE REGISTRANT?S SECURITIES REGISTERED PURSUANT TO SECTION 12 OF THE SECURITIES EXCHANGE ACT OF 1934 e.l.f. Beauty, Inc. (the ?Company? or ?we?) has one class of securities registered under Section 12 of the Securities Exchange Act of 1934, as amended: our common stock, par value of $0.01 per share (our ?common stock?). Our common stock is listed on the New York Stock Ex

May 27, 2021 EX-21.1

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 21.1 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware J.A. China Holdings, LLC (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware e.l.f. (Shanghai) Trading Co., Ltd. (a wholly owned subsidiary of J.A. Ch

May 27, 2021 EX-10.2

Form of Performance Stock Award Grant Notice under the 2016 Equity Incentive Award Plan of e.l.f. Beauty, Inc. (Chief Executive Officer).

[CEO] Exhibit 10.2 E.L.F. BEAUTY, INC. 2016 EQUITY INCENTIVE AWARD PLAN PERFORMANCE STOCK UNIT AWARD GRANT NOTICE e.l.f. Beauty, Inc., a Delaware corporation, (the ?Company?), pursuant to its 2016 Equity Incentive Award Plan, as amended from time to time (the ?Plan?), hereby grants to the holder listed below (the ?Participant?), an award of performance stock units (?Performance Stock Units? or ?PS

May 27, 2021 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ? ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2021 OR ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

May 26, 2021 EX-99.1

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2021 Results – Delivered 12% Net Sales Growth in Fiscal 2021 – – e.l.f. Cosmetics Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics in Fiscal 2021 – – Provides Fiscal 2022 O

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal 2021 Results ? Delivered 12% Net Sales Growth in Fiscal 2021 ? ? e.l.f. Cosmetics Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics in Fiscal 2021 ? ? Provides Fiscal 2022 Outlook ? OAKLAND, California; May 26, 2021 ? e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended Marc

May 26, 2021 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 26, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

May 4, 2021 EX-10.1

Amended and Restated Credit Agreement, dated April 30, 2021, by and among the Company as parent guarantor, e.l.f. Cosmetics, Inc., W3LL People, Inc. and J.A. RF, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, U.S. Bank, as syndication agent and a joint lead arranger, BMO Capital Markets Corp., as a joint lead arranger and bookrunner, and the lenders from time to time party thereto.

Exhibit 10.1 AMENDED AND RESTATED CREDIT AGREEMENT Dated as of April 30, 2021 among E.L.F. COSMETICS, INC., J.A. RF, LLC, W3LL PEOPLE, INC., and each other Person that becomes a Borrower hereunder by execution of a Joinder Agreement, as the Borrowers, the other Persons Party hereto that are designated as Loan Parties, as Guarantors, CERTAIN FINANCIAL INSTITUTIONS, as Lenders, BANK OF MONTREAL, as

May 4, 2021 8-K

Entry into a Material Definitive Agreement, Financial Statements and Exhibits, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): April 30, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

March 30, 2021 8-K

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): March 26, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

February 22, 2021 LETTER

LETTER

United States securities and exchange commission logo February 22, 2021 Mandy Fields Chief Financial Officer e.

February 22, 2021 TEXT-EXTRACT

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United States securities and exchange commission logo February 22, 2021 Mandy Fields Chief Financial Officer e.

February 18, 2021 CORRESP

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February 18, 2021 United States Securities and Exchange Commission Division of Corporation Finance Office of Life Sciences 100 F Street, N.

February 12, 2021 SC 13G/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 3)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, par value $0.01 per share (Title of Class of Securiti

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 3)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, par value $0.01 per share (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2020 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule

February 12, 2021 SC 13G/A

CHAMPLAIN 13G TICKER ELF

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* e.l.f. Beauty, Inc. (Name of Issuer) COMMON STOCK (Title of Class of Securities) 26856L103 (CUSIP Number) 12/31/2020 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is

February 11, 2021 SC 13G/A

United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE

SC 13G/A United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 4)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103

February 10, 2021 SC 13G/A

SC 13G/A

us26856l1035021021.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: 1) E.L.F. BEAUTY, INC. - (Name of Issuer) Common Stock - (Title of Class of Securities) 26856L103 - (CUSIP Number) January 31, 2021 - (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to

February 10, 2021 SC 13G/A

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 1)*

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 1)* Name of issuer: elf Beauty Inc. Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 31, 2020 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: ☒ Rul

February 9, 2021 SC 13G

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 ( Amendment No. )* Elf Beauty Inc. (Name of Issuer) Common Stock (Title of Class of Securities) (CUSIP Number) December 31,

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 ( Amendment No. )* Elf Beauty Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2020 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedul

February 8, 2021 LETTER

LETTER

United States securities and exchange commission logo February 8, 2021 Mandy Fields Chief Financial Officer e.

February 8, 2021 TEXT-EXTRACT

-

United States securities and exchange commission logo February 8, 2021 Mandy Fields Chief Financial Officer e.

February 4, 2021 10-Q

Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2020 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

February 4, 2021 EX-10.1

First Amendment to Lease, dated August 24, 2020, by and between Jurupa Gateway LLC and e.l.f. Cosmetics, Inc.

FIRST AMENDMENT TO LEASE THIS FIRST AMENDMENT TO LEASE (this “Amendment”) is made as of the 24th day of August, 2020 by and between JURUPA GATEWAY LLC, a Delaware limited liability company (“Lessor”), and E.

February 3, 2021 EX-99.1

e.l.f. Beauty Announces Third Quarter Fiscal 2021 Results – Delivered 10% Net Sales Growth – – Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Raises Fiscal 2021 Guidance –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2021 Results – Delivered 10% Net Sales Growth – – Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Raises Fiscal 2021 Guidance – OAKLAND, California; February 3, 2021 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2020. “Our core value proposition and product i

February 3, 2021 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 3, 2021 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

February 2, 2021 SC 13G

SC 13G

us26856l1035020221.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: ) E.L.F. BEAUTY, INC. - (Name of Issuer) Common Stock - (Title of Class of Securities) 26856L103 - (CUSIP Number) December 31, 2020 - (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to

January 12, 2021 SC 13G

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 E.L.F. BEAUTY, INC. (Name of Issuer) COMMON STOCK, PAR VALUE $0.01 PER SHARE (Title of Class of Securities) 26856L103 (CUSI

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 E.L.F. BEAUTY, INC. (Name of Issuer) COMMON STOCK, PAR VALUE $0.01 PER SHARE (Title of Class of Securities) 26856L103 (CUSIP Number) JANUARY 5, 2021 (Date of event which requires filing of this statement) Check the appropriate box to designate the rule pursuant to which th

November 16, 2020 8-K

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 12, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

November 5, 2020 10-Q

Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2020 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

November 4, 2020 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition - 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 4, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

November 4, 2020 EX-99.1

e.l.f. Beauty Announces Second Quarter Fiscal 2021 Results – Delivered 7% Net Sales Growth and 100 Basis Points Gross Margin Expansion – – Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Provides Fiscal 2021 Guidance –

Exhibit 99.1 e.l.f. Beauty Announces Second Quarter Fiscal 2021 Results – Delivered 7% Net Sales Growth and 100 Basis Points Gross Margin Expansion – – Gained 100 Basis Points of Market Share in Nielsen U.S. Color Cosmetics – – Provides Fiscal 2021 Guidance – OAKLAND, California; November 4, 2020 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and six months ended September 30, 2

October 27, 2020 SC 13D/A

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 3 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 3)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O Maratho

August 28, 2020 8-K

Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 27, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fil

August 6, 2020 10-Q

Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended June 30, 2020 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

August 5, 2020 8-K

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): August 5, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File

August 5, 2020 EX-99.1

e.l.f. Beauty Announces First Quarter Fiscal 2021 Results – Delivers 8% Net Sales Growth and 500 Basis Points Gross Margin Expansion – – Gains 100 Basis Points of Nielsen Market Share in U.S. Color Cosmetics – – Announces New Lifestyle Beauty Brand w

Exhibit 99.1 e.l.f. Beauty Announces First Quarter Fiscal 2021 Results – Delivers 8% Net Sales Growth and 500 Basis Points Gross Margin Expansion – – Gains 100 Basis Points of Nielsen Market Share in U.S. Color Cosmetics – – Announces New Lifestyle Beauty Brand with Alicia Keys – OAKLAND, California; August 5, 2020 — e.l.f. Beauty (NYSE: ELF) today announced results for the three months ended June

August 5, 2020 EX-99.2

e.l.f. Beauty and Alicia Keys Announce the Creation of A Lifestyle Beauty Brand

Exhibit 99.2 e.l.f. Beauty and Alicia Keys Announce the Creation of A Lifestyle Beauty Brand OAKLAND, Calif. — (BUSINESSWIRE) — e.l.f. Beauty (NYSE: ELF) today announced the creation of a groundbreaking new lifestyle beauty brand with Alicia Keys, 15-time Grammy-Award winning artist, producer, actress, and New York Times best-selling author. A culmination of Keys’ personal skincare journey and her

July 17, 2020 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. )

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

July 17, 2020 DEF 14A

COURTESY PDF OF PROXY STATEMENT

proxy statement 2020SUR[\VWDWHPHQW QRWLFHRIDQQXDOPHHWLQJRIVWRFNKROGHUV $XJXVWb DP3DFLILFWLPH 9LUWXDO0HHWLQJ3UR[\6WDWHPHQWWDEOHRIFRQWHQWV SDJH SDJH /HWWHUIURPRXU&KDLUPDQDQG&(2   &RPSHQVDWLRQVHWWLQJSURFHVV   1RWLFHRI$QQXDO0HHWLQJRI6WRFNKROGHUV 

July 17, 2020 DEFA14A

- DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a Party other than the Registrant ☐ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)

July 6, 2020 EX-99.1

JOINT FILING AGREEMENT

Exhibit 99.1 JOINT FILING AGREEMENT In accordance with Rule 13d-1(k)(1)(iii) under the Securities Exchange Act of 1934, as amended, the persons named below agree to the joint filing on behalf of each of them of a Statement on Schedule 13D (including additional amendments thereto) with respect to the shares of common stock, par value $0.01, of e.l.f. Beauty, Inc., a Delaware corporation. This Joint

July 6, 2020 SC 13D/A

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 2 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 2)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

July 6, 2020 SC 13D/A

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - EXHIBIT 99.2 - COOPERATION AGREEMENT Activist Investment

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July 2, 2020 EX-10.1

Cooperation Agreement, dated as of July 1, 2020, by and between e.l.f. Beauty, Inc., Marathon Partners Equity Management, LLC, Marathon Partners L.P., Marathon Focus Fund L.P., Marathon Partners LUX Fund, L.P., Cibelli Research & Management, LLC and Mario Cibelli

Exhibit 10.1 COOPERATION AGREEMENT This Cooperation Agreement (“Agreement”) is entered into as of July 1, 2020, by and between e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), and Marathon Partners Equity Management, LLC (“Marathon Partners”), Marathon Partners L.P., Marathon Focus Fund L.P., Marathon Partners LUX Fund, L.P., Cibelli Research & Management, LLC and Mario Cibelli (collec

July 2, 2020 8-K

Regulation FD Disclosure, Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Entry into a Material Definitive Agreement, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): June 30, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

July 2, 2020 EX-10.2

Amendment to the 2016 Equity Incentive Award Plan, effective July 2, 2020

Exhibit 10.2 Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan Effective July 2, 2020 This Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan (as amended, the “Plan”) is effective as of the date first set forth above, such amendment having been approved by the Board of Directors of e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), on June 30, 2020

July 2, 2020 EX-99.1

Press Release dated July 2, 2020

Exhibit 99.1 e.l.f. Beauty Announces Agreement with Marathon Partners Appoints Lori Keith, Portfolio Manager at Parnassus Investments, to Board of Directors Board to Include “Say-on-Pay” Proposals to be Voted on at the 2020 Annual Meeting and to Cap Evergreen at 2% of the Outstanding Shares OAKLAND, Calif. - e.l.f. Beauty (NYSE: ELF) (the “Company”) today announced that it has reached a Cooperatio

July 2, 2020 EX-10.1

Cooperation Agreement, dated as of July 1, 2020, by and between e.l.f. Beauty, Inc., Marathon Partners Equity Management, LLC, Marathon Partners L.P., Marathon Focus Fund L.P., Marathon Partners LUX Fund, L.P., Cibelli Research & Management, LLC and Mario Cibelli.

Exhibit 10.1 COOPERATION AGREEMENT This Cooperation Agreement (“Agreement”) is entered into as of July 1, 2020, by and between e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), and Marathon Partners Equity Management, LLC (“Marathon Partners”), Marathon Partners L.P., Marathon Focus Fund L.P., Marathon Partners LUX Fund, L.P., Cibelli Research & Management, LLC and Mario Cibelli (collec

July 2, 2020 DEFA14A

- 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): June 30, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

July 2, 2020 EX-99.1

e.l.f. Beauty Announces Agreement with Marathon Partners Appoints Lori Keith, Portfolio Manager at Parnassus Investments, to Board of Directors Board to Include “Say-on-Pay” Proposals to be Voted on at the 2020 Annual Meeting and to Cap Evergreen at

Exhibit 99.1 e.l.f. Beauty Announces Agreement with Marathon Partners Appoints Lori Keith, Portfolio Manager at Parnassus Investments, to Board of Directors Board to Include “Say-on-Pay” Proposals to be Voted on at the 2020 Annual Meeting and to Cap Evergreen at 2% of the Outstanding Shares OAKLAND, Calif. - e.l.f. Beauty (NYSE: ELF) (the “Company”) today announced that it has reached a Cooperatio

July 2, 2020 EX-10.2

Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan

Exhibit 10.2 Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan Effective July 2, 2020 This Amendment to the e.l.f. Beauty, Inc. 2016 Equity Incentive Award Plan (as amended, the “Plan”) is effective as of the date first set forth above, such amendment having been approved by the Board of Directors of e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), on June 30, 2020

June 3, 2020 S-8

- S-8

As filed with the Securities and Exchange Commission on June 3, 2020 Registration No.

June 1, 2020 EX-99.3

MARATHON PARTNERS NOMINATES SLATE OF THREE HIGHLY QUALIFIED DIRECTOR CANDIDATES FOR ELECTION AT e.l.f.’s 2020 ANNUAL MEETING Highlights Concerns Regarding e.l.f.’s Share Price Underperformance, Runaway Overhead Expenses, Excessive Executive Compensat

Exhibit 99.3 MARATHON PARTNERS NOMINATES SLATE OF THREE HIGHLY QUALIFIED DIRECTOR CANDIDATES FOR ELECTION AT e.l.f.’s 2020 ANNUAL MEETING Highlights Concerns Regarding e.l.f.’s Share Price Underperformance, Runaway Overhead Expenses, Excessive Executive Compensation and Corporate Governance Shortfalls Confident that Board Change is Required to Address Shareholder Concerns and Recommends Formation

June 1, 2020 SC 13D/A

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 1 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 1)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O Maratho

June 1, 2020 EX-99.2

POWER OF ATTORNEY

Exhibit 99.2 POWER OF ATTORNEY Know all by these presents, that the undersigned hereby constitutes and appoints Mario D. Cibelli the undersigned’s true and lawful attorney-in-fact to take any and all action in connection with (i) the undersigned’s beneficial ownership of, or participation in a group with respect to, securities of e.l.f. Beauty, Inc., a Delaware corporation (the “Company”), directl

June 1, 2020 EX-99.1

JOINT FILING AND SOLICITATION AGREEMENT

Exhibit 99.1 JOINT FILING AND SOLICITATION AGREEMENT WHEREAS, certain of the undersigned are stockholders, direct or beneficial, of e.l.f. Beauty, Inc., a Delaware corporation (the “Company”); WHEREAS, Marathon Partners L.P., a New York limited partnership (“Partners LP”), Marathon Focus Fund L.P., a Delaware limited partnership (“Focus Fund”), Marathon Partners LUX Fund, L.P., a Delaware limited

May 29, 2020 8-K

Financial Statements and Exhibits, Other Events

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 28, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

May 29, 2020 10-K/A

Annual Report - 10-K/A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K/A (Amendment No.1) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Bea

May 29, 2020 EX-99.1

e.l.f. Beauty Confirms Receipt of Notice of Marathon Partners’ Nomination of Director Candidates No Stockholder Action Required at this Time

Exhibit 99.1 e.l.f. Beauty Confirms Receipt of Notice of Marathon Partners’ Nomination of Director Candidates No Stockholder Action Required at this Time OAKLAND, Calif., May 28, 2020 - e.l.f. Beauty (NYSE: ELF) today confirmed that Marathon Partners Equity Management has submitted to the Company a notice of nomination of three candidates to stand for election to the Company’s Board of Directors a

May 29, 2020 EX-99.1

Press Release dated May 28, 2020

Exhibit 99.1 e.l.f. Beauty Confirms Receipt of Notice of Marathon Partners’ Nomination of Director Candidates No Stockholder Action Required at this Time OAKLAND, Calif., May 28, 2020 - e.l.f. Beauty (NYSE: ELF) today confirmed that Marathon Partners Equity Management has submitted to the Company a notice of nomination of three candidates to stand for election to the Company’s Board of Directors a

May 29, 2020 DEFA14A

- 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 28, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

May 29, 2020 EX-21.1

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 21.1 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware J.A. China Holdings, LLC (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware e.l.f. (Shanghai) Trading Co., Ltd. (a wholly owned subsidiary of J.A. Ch

May 28, 2020 EX-10.8(B)

Second Amendment to Credit Agreement, dated as of December 7, 2018, by and among e.l.f. Beauty, Inc., as parent guarantor, e.l.f. Cosmetics, Inc., J.A. 139 Fulton Street Corp., J.A. 741 Retail Corp., J.A. Cosmetics Retail, Inc., J.A. RF, LLC and J.A. Cherry Hill, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, and the lenders from time to time party thereto

EXECUTION VERSION SECOND AMENDMENT TO CREDIT AGREEMENT THIS SECOND AMENDMENT TO CREDIT AGREEMENT (this “Amendment”) is entered into as of December 7, 2018 (the “Second Amendment Effective Date”) by and among e.

May 28, 2020 EX-21.1

List of Significant Subsidiaries of e.l.f. Beauty, Inc.

Exhibit 21.1 List of Significant Subsidiaries of e.l.f. Beauty, Inc. Subsidiary Jurisdiction of Incorporation or Organization e.l.f. Cosmetics, Inc. Delaware W3LL People, Inc. (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware J.A. China Holdings, LLC (a wholly owned subsidiary of e.l.f. Cosmetics, Inc.) Delaware e.l.f. (Shanghai) Trading Co., Ltd. (a wholly owned subsidiary of J.A. Ch

May 28, 2020 10-K

Annual Report - 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact na

May 28, 2020 DFAN14A

-

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A (Rule 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of The Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ☐ Filed by a Party other than the Registrant ☒ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confide

May 21, 2020 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 21, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission File N

May 21, 2020 EX-99.1

e.l.f. Beauty Announces Fourth Quarter and Full Fiscal Year 2020 Results – Delivers Net Sales of $283 million – - Gains market share in U.S. color cosmetics -

Exhibit 99.1 e.l.f. Beauty Announces Fourth Quarter and Full Fiscal Year 2020 Results – Delivers Net Sales of $283 million – - Gains market share in U.S. color cosmetics - OAKLAND, California; May 21, 2020 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and twelve months ended March 31, 2020. “Fiscal 2020 was a terrific year for e.l.f. Beauty. We saw four quarters of net sales gr

May 4, 2020 EX-99.1

JOINT FILING AGREEMENT

Exhibit 99.1 JOINT FILING AGREEMENT In accordance with Rule 13d-1(k)(1)(iii) under the Securities Exchange Act of 1934, as amended, the persons named below agree to the joint filing on behalf of each of them of a Statement on Schedule 13D (including additional amendments thereto) with respect to the shares of common stock, par value $0.01, of e.l.f. Beauty, Inc., a Delaware corporation. This Joint

May 4, 2020 SC 13D

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. )1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHON

April 9, 2020 8-K

Entry into a Material Definitive Agreement, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): April 8, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission F

April 9, 2020 EX-10.1

Third Amendment to Credit Agreement, dated as of April 8, 2020, by and among e.l.f. Beauty, Inc., as parent guarantor, e.l.f. Cosmetics, Inc., W3ll People, Inc., J.A. RF, LLC, each as a borrower, Bank of Montreal, as the administrative agent, swingline lender and l/c issuer, and the lenders from time to time party thereto.

Exhibit 10.1 THIRD AMENDMENT TO CREDIT AGREEMENT THIS THIRD AMENDMENT TO CREDIT AGREEMENT (this “Amendment”) is entered into as of April 8, 2020 (the “Third Amendment Effective Date”) by and among e.l.f. Cosmetics, Inc., a Delaware corporation (“e.l.f. Cosmetics”), J.A. RF, LLC, a Delaware limited liability company (“JA RF”), W3ll People, Inc., a Delaware corporation (“W3LL”; collectively with e.l

March 30, 2020 EX-99.1

e.l.f. Beauty Provides Business Update - Reaffirms Fiscal Year 2020 Guidance - - Anticipates Category Decline During COVID-19 Pandemic -

Exhibit 99.1 e.l.f. Beauty Provides Business Update - Reaffirms Fiscal Year 2020 Guidance - - Anticipates Category Decline During COVID-19 Pandemic - OAKLAND, California; March 30, 2020 - e.l.f. Beauty (NYSE: ELF) today reaffirmed its fiscal 2020 guidance and announced it will report fourth quarter and fiscal year-end 2020 results on May 21, 2020. “During these challenging times, we are focused on

March 30, 2020 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of The Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): March 30, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission

February 18, 2020 SC 13D/A

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 8 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 8)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

February 14, 2020 SC 13G/A

ELF / e.l.f. Beauty, Inc. / Portolan Capital Management, LLC - SCHEDULE 13G/A Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d –1(b), (c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d–2. (Amendment No. 1)* e.l.f. Beauty, Inc. (Name of Issuer) Common (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2019 (Date of Event Which Requires Filing

February 13, 2020 SC 13G/A

ELF / e.l.f. Beauty, Inc. / TPG Growth II Advisors, Inc. - AMENDMENT TO FORM SC 13G Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 2)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, par value $0.01 per share (Title of Class of Securities) 26856L103 (CUSIP Number) December 31, 2019 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule

February 13, 2020 SC 13G/A

ELF / e.l.f. Beauty, Inc. / Champlain Investment Partners, LLC - CHAMPLAIN 13G TICKER ELF Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* e.l.f. Beauty, Inc. (Name of Issuer) COMMON STOCK (Title of Class of Securities) 26856L103 (CUSIP Number) 12/31/2019 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is

February 11, 2020 SC 13G

ELF / e.l.f. Beauty, Inc. / VANGUARD GROUP INC - SCHEDULE 13G Passive Investment

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 Name of issuer: e.l.f. Beauty Inc Title of Class of Securities: Common Stock CUSIP Number: 26856L103 Date of Event Which Requires Filing of this Statement: December 31, 2019 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: ☒ Rule 13d-1(b) ☐ Rule

February 10, 2020 SC 13D/A

ELF / e.l.f. Beauty, Inc. / Marathon Partners Equity Management, LLC - AMENDMENT NO. 7 TO THE SCHEDULE 13D Activist Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D (Rule 13d-101) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2(a) (Amendment No. 7)1 e.l.f. Beauty, Inc. (Name of Issuer) Common Stock, $0.01 par value (Title of Class of Securities) 26856L103 (CUSIP Number) MARIO D. CIBELLI C/O MARATHO

February 10, 2020 SC 13G/A

ELF / e.l.f. Beauty, Inc. / AMIN TARANG - SC 13G/A Passive Investment

SC 13G/A United States Securities and Exchange Commission Washington, D.C. 20549 Schedule 13G (Rule 13d-102) Information to be Included in Statements Filed Pursuant to § 240.13d-1(b), (c) and (d) and Amendments Thereto Filed Pursuant to § 240.13d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 (Amendment No. 3)* e.l.f. Beauty, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 26856L103

February 7, 2020 SC 13G/A

ELF / e.l.f. Beauty, Inc. / FMR LLC / Fidelity Passive Investment

SCHEDULE 13G Amendment No. 2 ELF BEAUTY INC COMMON STOCK Cusip #26856L103 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [x] Rule 13d-1(b) [ ] Rule 13d-1(c) [ ] Rule 13d-1(d) Cusip #26856L103 Item 1: Reporting Person - FMR LLC Item 2: (a) [ ] (b) [ ] Item 4: Delaware Item 5: 0 Item 6: 0 Item 7: 0 Item 8: 0 Item 9: 0 Item 11: 0.000% Item 12: HC Cusip #2685

February 6, 2020 EX-10.1

Employment Agreement, dated as of November 25, 2019, between Josh Franks, e.l.f. Cosmetics, Inc. and e.l.f. Beauty, Inc.

Execution Copy EMPLOYMENT AGREEMENT This Employment Agreement (this “Agreement”), is made and entered into on November 25, 2019, by and among e.

February 6, 2020 10-Q

ELF / e.l.f. Beauty, Inc. 10-Q - Quarterly Report - FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended December 31, 2019 ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-37873 e.

February 5, 2020 8-K

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): February 5, 2020 e.l.f. Beauty, Inc. (Exact name of registrant as specified in its charter) Delaware 001-37873 46-4464131 (State or other jurisdiction of incorporation) (Commission Fi

February 5, 2020 EX-99.1

e.l.f. Beauty Announces Third Quarter Fiscal 2020 Results – Delivers Net Sales of $81 Million – – Increases Fiscal 2020 Outlook –

Exhibit 99.1 e.l.f. Beauty Announces Third Quarter Fiscal 2020 Results – Delivers Net Sales of $81 Million – – Increases Fiscal 2020 Outlook – OAKLAND, California; February 5, 2020 — e.l.f. Beauty (NYSE: ELF) today announced results for the three and nine months ended December 31, 2019. “We are pleased with our third quarter results with net sales of $81 million, up 8 percent excluding e.l.f. reta

December 9, 2019 LETTER

LETTER

December 6, 2019 Mandy Fields Chief Financial Officer e.l.f. Beauty, Inc. 570 10th Street Oakland, CA 94607 Re: e.l.f. Beauty, Inc. Form 10-K for the Fiscal Year Ended December 31, 2018 Filed February 28, 2019 File No. 1-37873 Dear Ms. Fields: We have completed our review of your filing. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclo

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