Recent 13F filings reveal that several institutions have significantly increased their positions in Amazon (AMZN) over the past few quarters. Analyzing the latest institutional ownership data on Fintel shows a dynamic landscape with both large and smaller funds adjusting their allocations.
Key observations from recent filings include:
- Significant Percentage Increases: Some institutions have made substantial percentage increases to their AMZN holdings. For instance, BlackRock ETF Trust - Blackrock Future U.S. Themes ETF reported a remarkable 739.91% increase in shares as of its 2025-09-24 filing. Westfuller Advisors, LLC also showed a substantial increase of 470.58% in its 2025-07-11 filing. Cardinal Point Capital Management, ULC increased its position by 173.28% in its 2025-07-31 filing.1
- Recent Notable Increases (Late 2025/Early 2026): More recently, Constant Guidance Financial LLC reported a 66.01% increase in its 2026-02-10 filing.2 Other funds like Endowment Wealth Management, Inc. (81.01% increase, 2025-07-25 filing) and Halter Ferguson Financial Inc. (57.82% increase, 2025-07-11 filing) also showed strong conviction.1
- Broad Institutional Interest: Amazon continues to be a widely held stock among institutions, with Fintel data indicating over 7,500 institutional owners.1 While overall institutional shares have seen slight fluctuations, the consistent number of holders and significant increases by various funds suggest ongoing confidence in the company.1
These movements reflect varying investment strategies, from new allocations in thematic ETFs to increased conviction by wealth management firms. Investors can explore Fintel's institutional ownership pages for AMZN to delve deeper into specific filings, track changes over time, and identify other institutions adjusting their positions.