What specific factors in the Q2 2025 10-Q led to the increased FY2025 new unit growth guidance?

What specific factors in the Q2 2025 10-Q led to the increased FY2025 new unit growth guidance? AI+

Matthew • 10-20 • Build-A-Bear Workshop, Inc. • Public •

US:BBW

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AI+ Standard • 10-20

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Build-A-Bear Workshop (BBW) increased its fiscal year 2025 new unit growth guidance in its Q2 2025 earnings report due to a stronger-than-anticipated pace of new location openings. The company specifically highlighted its continued focus on the global expansion of its partner-operated model as a key driver for this accelerated growth.1

In the Q2 2025 results announced on August 28, 2025, BBW revised its net new unit growth expectation for fiscal 2025 from "at least 50" to "at least 60" experience locations.1 This increase encompasses a combination of corporately-managed, partner-operated, and franchised business models.1 Sharon Price John, President and CEO, noted that the company's long-term strategic initiatives, particularly the global expansion of the partner-operated model, contributed to this positive development.1

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1BUILD-A-BEAR WORKSHOP REPORTS RECORD SECOND QUARTER AND FIRST HALF FISCAL 2025 RESULTS AND INCREASES ANNUAL GUIDANCE

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