How has Strive Asset Management, LLC's AUM grown since reaching $2 billion in August 2022, post-merger?

Since reaching $2 billion in Assets Under Management (AUM) in August 2022, Strive Asset Management, LLC has maintained an AUM of approximately $2 billion. As of August 22, 2025, Strive managed approximately $2 billion in assets across 13 exchange-traded funds, collective investment trusts, and a direct indexing platform.1 Multiple SEC filings from September and October 2025 reiterate that Strive Asset Management, LLC has grown to manage "over $2 billion in assets" since launching its first ETF in August 2022.2

It's important to note that a significant strategic shift occurred for the parent company, Strive, Inc. (formerly Asset Entities Inc.), which completed a merger with Strive Enterprises, Inc. on September 12, 2025, becoming a publicly traded Bitcoin treasury corporation.1 Strive Asset Management, LLC continues to operate as a direct, wholly-owned subsidiary and an SEC-registered investment adviser.2 The reported AUM figures for Strive Asset Management, LLC indicate that it has sustained its asset base at or above the $2 billion mark since its initial growth to that level in 2022.1