ServiceNow (NOW) experienced a notable decline in its stock price leading into Q4 2025. On October 27, 2025, the share price was reported at $812.90, reflecting a 7.63% decrease from the prior year.1 This period also included a significant corporate event, as a 5-for-1 stock split for ServiceNow became effective on December 17, 2025.2
Regarding specific hedge funds increasing their positions in ServiceNow during Q4 2025 while the stock was falling, the provided Fintel search results offer general data on institutional ownership but do not detail individual hedge fund activities for that precise quarter. Fintel's platform tracks thousands of institutional owners, including hedge funds, and their changes in position through 13F filings.3 However, the snippets from these results primarily show filing dates up to Q3 2025, making it challenging to identify specific hedge funds and their reported increases for the Q4 2025 period from this information alone. To pinpoint such activity, a direct review of the complete Q4 2025 13F filings on Fintel, typically submitted by mid-February 2026, would be necessary.