Zebra Technologies Corporation
US ˙ NasdaqGS ˙ US9892071054

SecurityZBRA / Zebra Technologies Corporation
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership6,711 shares
Latest Disclosed Value $ 1,403,048
Advisor Group Holdings, Inc. ownership in ZBRA / Zebra Technologies Corporation

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 6,711 shares of Zebra Technologies Corporation (US:ZBRA) valued at $1,403,136 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 9,638 shares of Zebra Technologies Corporation. This represents a change in shares of -30.37% during the quarter. The current value of the position is $1,557,690 USD.

Advisor Group Holdings, Inc. has a history of taking positions in derivatives of the underlying security (ZBRA) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Institutional Put/Call Ratios
(Premium Subscription Required)

In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

ZBRA / Zebra Technologies Corporation Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 6,711 -2,927 -30.37 1,403 -40.04 0.0012
2026-02-17 2025-12-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 9,638 -1,539 -13.77 2,340 -30.00 0.0034
2025-11-14 2025-09-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 11,177 2,820 33.74 3,343 30.08 0.0047
2025-09-04 2025-06-30 13F/A-1 EBRA TECHNOLOGIES CORPORATI CL A 989207105 8,357 624 8.07 2,571 17.62 0.0046
2025-08-13 2025-06-30 13F EBRA TECHNOLOGIES CORPORATI CL A 989207105 6,254 -1,479 2,314 0.0027
2025-05-12 2025-03-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 7,733 1,034 15.44 2,185 -15.54 0.0049
2025-06-06 2024-12-31 13F/A-1 ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 6,699 -1,490 -18.20 2,587 -14.68 0.0058
2025-02-07 2024-12-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 6,790 -1,399 2,541 0.0065
2024-11-13 2024-09-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 8,189 -1,045 -11.32 3,033 6.31 0.0068
2024-08-13 2024-06-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 9,234 1,063 13.01 2,852 15.84 0.0067
2024-05-10 2024-03-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 8,171 -24,074 -74.66 2,463 -72.06 0.0055
2024-02-12 2023-12-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 32,245 -11,577 -26.42 8,813 -14.98 0.0154
2023-11-13 2023-09-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 43,822 11,135 34.07 10,365 7.18 0.0153
2023-08-21 2023-06-30 13F/A-1 ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 32,687 989 3.12 9,672 -4.04 0.0174
2023-08-10 2023-06-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 32,687 989 9,672 0.0026
2023-05-12 2023-03-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 31,698 436 1.39 10,078 25.72 0.0190
2023-02-10 2022-12-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 31,262 1,663 5.62 8,016 3.34 0.0162
2022-11-14 2022-09-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 29,599 -312 -1.04 7,757 -11.79 0.0177
2022-08-10 2022-06-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 29,911 1,830 6.52 8,794 -47.59 0.0194
2022-05-04 2022-03-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 28,081 -6,892 -19.71 16,778 -19.38 0.0326
2022-02-03 2021-12-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 34,973 3,388 10.73 20,812 27.86 0.0394
2021-11-05 2021-09-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 31,585 4,909 18.40 16,277 15.19 0.0339
2021-08-02 2021-06-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 26,676 -2,162 -7.50 14,130 0.96 0.0306
2021-05-13 2021-03-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 28,838 -885 -2.98 13,995 22.52 0.0337
2021-02-10 2020-12-31 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 29,723 2,208 8.02 11,423 64.41 0.0305
2020-11-12 2020-09-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 27,515 4,930 21.83 6,948 20.33 0.0208
2020-08-14 2020-06-30 13F ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 22,585 -8,311 -26.90 5,774 29.37 0.0194
2020-05-18 2020-03-31 13F ZEBRA TECHNOLOGIES CL A 989207105 30,896 30,896 4,463 0.0183
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-02-10 2022-12-31 13F ZEBRA TECHNOLOGIES CORPORATI CALL CL A Call 0 -100.00 0 n/a n/a n/a
2022-11-14 2022-09-30 13F ZEBRA TECHNOLOGIES CORPORATI CALL CL A Call 1 0.00 0 n/a n/a n/a
2022-08-10 2022-06-30 13F ZEBRA TECHNOLOGIES CORPORATI CALL CL A Call 1 0.00 0 -100.00 n/a n/a n/a
2022-05-04 2022-03-31 13F ZEBRA TECHNOLOGIES CORPORATI CALL CL A Call 1 0.00 4 -84.00 n/a n/a n/a
2022-02-03 2021-12-31 13F ZEBRA TECHNOLOGIES CORPORATI CALL CL A Call 1 25 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.