Williams-Sonoma, Inc.
US ˙ NYSE ˙ US9699041011

SecurityWSM / Williams-Sonoma, Inc.
InstitutionCreative Planning
Latest Disclosed Ownership58,572 shares
Latest Disclosed Value $ 10,679,476
Creative Planning reports 50.13% increase in ownership of WSM / Williams-Sonoma, Inc.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 58,572 shares of Williams-Sonoma, Inc. (US:WSM) valued at $10,679,433 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 39,013 shares of Williams-Sonoma, Inc.. This represents a change in shares of 50.13% during the quarter. The current value of the position is $12,130,847 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F WILLIAMS SONOMA COM 969904101 58,572 19,559 50.13 10,679 53.28 0.0071
2026-02-17 2025-12-31 13F WILLIAMS SONOMA COM 969904101 39,013 1,889 5.09 6,967 -3.98 0.0050
2025-11-14 2025-09-30 13F WILLIAMS SONOMA COM 969904101 37,124 4,094 12.39 7,256 34.47 0.0055
2025-08-08 2025-06-30 13F WILLIAMS SONOMA COM 969904101 33,030 2,966 9.87 5,396 13.53 0.0046
2025-05-15 2025-03-31 13F WILLIAMS SONOMA COM 969904101 30,064 -947 -3.05 4,753 -17.22 0.0045
2025-02-14 2024-12-31 13F WILLIAMS SONOMA COM 969904101 31,011 1,955 6.73 5,743 27.57 0.0056
2024-10-11 2024-09-30 13F WILLIAMS SONOMA COM 969904101 29,056 16,401 129.60 4,501 25.97 0.0045
2024-08-15 2024-06-30 13F WILLIAMS SONOMA COM 969904101 12,655 559 4.62 3,573 -6.95 0.0038
2024-05-13 2024-03-31 13F WILLIAMS SONOMA COM 969904101 12,096 135 1.13 3,841 59.14 0.0043
2024-02-14 2023-12-31 13F WILLIAMS SONOMA COM 969904101 11,961 1,898 18.86 2,413 54.38 0.0045
2023-11-16 2023-09-30 13F WILLIAMS SONOMA COM 969904101 10,063 1,750 21.05 1,564 50.29 0.0021
2023-07-21 2023-06-30 13F WILLIAMS SONOMA COM 969904101 8,313 831 11.11 1,040 14.29 0.0014
2023-05-15 2023-03-31 13F WILLIAMS SONOMA COM 969904101 7,482 1,420 23.42 910 30.75 0.0013
2023-02-10 2022-12-31 13F WILLIAMS SONOMA COM 969904101 6,062 -1,100 -15.36 697 -17.54 0.0010
2022-11-03 2022-09-30 13F WILLIAMS SONOMA COM 969904101 7,162 1,126 18.65 844 25.97 0.0015
2022-08-15 2022-06-30 13F WILLIAMS SONOMA COM 969904101 6,036 530 9.63 670 -16.15 0.0011
2022-05-16 2022-03-31 13F WILLIAMS SONOMA COM 969904101 5,506 97 1.79 799 -12.68 0.0012
2022-02-11 2021-12-31 13F WILLIAMS SONOMA COM 969904101 5,409 131 2.48 915 -2.24 0.0015
2021-11-10 2021-09-30 13F WILLIAMS SONOMA COM 969904101 5,278 -149 -2.75 936 8.08 0.0017
2021-08-04 2021-06-30 13F WILLIAMS SONOMA COM 969904101 5,427 -621 -10.27 866 -20.11 0.0015
2021-04-30 2021-03-31 13F CreativePlanning COM 969904101 6,048 6,048 1,084 0.0022
2019-02-12 2018-12-31 13F/A-1 WILLIAMS SONOMA COM 969904101 0 -3,344 -100.00 0 -100.00
2018-10-25 2018-09-30 13F WILLIAMS SONOMA COM 969904101 3,344 3,344 220 0.0008
2017-10-17 2017-09-30 13F WILLIAMS SONOMA COM 969904101 0 -525 -100.00 0 -100.00
2017-07-12 2017-06-30 13F WILLIAMS SONOMA COM 969904101 525 -1,560 -74.82 25 -77.68 0.0001
2017-04-07 2017-03-31 13F WILLIAMS SONOMA COM 969904101 2,085 76 3.78 112 15.46 0.0006
2017-01-09 2016-12-31 13F WILLIAMS SONOMA COM 969904101 2,009 827 69.97 97 61.67 0.0006
2016-10-12 2016-09-30 13F WILLIAMS SONOMA COM 969904101 1,182 340 40.38 60 36.36 0.0004
2016-07-12 2016-06-30 13F WILLIAMS SONOMA COM 969904101 842 100 13.48 44 7.32 0.0003
2016-04-08 2016-03-31 13F WILLIAMS SONOMA COM 969904101 742 219 41.87 41 32.26 0.0003
2016-01-11 2015-12-31 13F WILLIAMS SONOMA COM 969904101 523 41 8.51 31 -16.22 0.0003
2015-10-09 2015-09-30 13F WILLIAMS SONOMA COM 969904101 482 482 0.00 37 0.0003
2015-07-09 2015-06-30 13F WILLIAMS SONOMA COM 969904101 0 -333 -100.00 0 -100.00
2015-04-13 2015-03-31 13F WILLIAMS SONOMA COM 969904101 333 333 0.00 27 0.0003
2015-01-29 2014-12-31 13F WILLIAMS SONOMA COM 969904101 0 -409 -100.00 0 -100.00
2014-10-10 2014-09-30 13F WILLIAMS SONOMA COM 969904101 409 264 182.07 27 170.00 0.0003
2014-08-20 2014-06-30 13F WILLIAMS SONOMA COM 969904101 145 0 0.00 10 0.00 0.0001
2014-04-11 2014-03-31 13F WILLIAMS SONOMA COM 969904101 145 145 10 0.0002
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.