Williams-Sonoma, Inc.
US ˙ NYSE ˙ US9699041011

SecurityWSM / Williams-Sonoma, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership18,109 shares
Latest Disclosed Value $ 3,303,826
Advisor Group Holdings, Inc. ownership in WSM / Williams-Sonoma, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 18,109 shares of Williams-Sonoma, Inc. (US:WSM) valued at $3,301,814 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 19,409 shares of Williams-Sonoma, Inc.. This represents a change in shares of -6.70% during the quarter. The current value of the position is $3,750,555 USD.

Advisor Group Holdings, Inc. has a history of taking positions in derivatives of the underlying security (WSM) in the form of stock options. The firm currently holds call options representing 1 of underlying shares valued at $5,950 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

WSM / Williams-Sonoma, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F WILLIAMS SONOMA COM 969904101 18,109 -1,300 -6.70 3,304 -4.76 0.0028
2026-02-17 2025-12-31 13F WILLIAMS SONOMA COM 969904101 19,409 -63,404 -76.56 3,468 -78.39 0.0051
2025-11-14 2025-09-30 13F WILLIAMS SONOMA COM 969904101 82,813 31,750 62.18 16,051 95.74 0.0225
2025-09-04 2025-06-30 13F/A-1 ILLIAMS SONOMA COM 969904101 51,063 24,295 90.76 8,200 93.72 0.0146
2025-08-13 2025-06-30 13F ILLIAMS SONOMA COM 969904101 48,485 21,717 8,197 0.0095
2025-05-12 2025-03-31 13F WILLIAMS SONOMA COM 969904101 26,768 -9,741 -26.68 4,234 -21.48 0.0094
2025-06-06 2024-12-31 13F/A-1 WILLIAMS SONOMA COM 969904101 36,509 3,621 11.01 5,391 5.79 0.0121
2025-02-07 2024-12-31 13F WILLIAMS SONOMA COM 969904101 34,074 1,186 4,435 0.0113
2024-11-13 2024-09-30 13F WILLIAMS SONOMA COM 969904101 32,888 4,539 16.01 5,096 -36.36 0.0115
2024-08-13 2024-06-30 13F WILLIAMS SONOMA COM 969904101 28,349 737 2.67 8,007 -8.70 0.0189
2024-05-10 2024-03-31 13F WILLIAMS SONOMA COM 969904101 27,612 -45,035 -61.99 8,771 -40.21 0.0196
2024-02-12 2023-12-31 13F WILLIAMS SONOMA COM 969904101 72,647 -12,918 -15.10 14,668 10.25 0.0257
2023-11-13 2023-09-30 13F WILLIAMS SONOMA COM 969904101 85,565 51,211 149.07 13,304 209.11 0.0197
2023-08-21 2023-06-30 13F/A-1 WILLIAMS SONOMA COM 969904101 34,354 -3,495 -9.23 4,305 -6.60 0.0077
2023-08-10 2023-06-30 13F WILLIAMS SONOMA COM 969904101 35,968 -1,881 4,303 0.0012
2023-05-12 2023-03-31 13F WILLIAMS SONOMA COM 969904101 37,849 -3,383 -8.20 4,608 -2.78 0.0087
2023-02-10 2022-12-31 13F WILLIAMS SONOMA COM 969904101 41,232 -3,460 -7.74 4,741 -10.04 0.0096
2022-11-14 2022-09-30 13F WILLIAMS SONOMA COM 969904101 44,692 1,052 2.41 5,269 8.75 0.0120
2022-08-10 2022-06-30 13F WILLIAMS SONOMA COM 969904101 43,640 5,783 15.28 4,845 -11.46 0.0107
2022-05-04 2022-03-31 13F WILLIAMS SONOMA COM 969904101 37,857 1,669 4.61 5,472 -10.63 0.0106
2022-02-03 2021-12-31 13F WILLIAMS SONOMA COM 969904101 36,188 5,904 19.50 6,123 14.00 0.0116
2021-11-05 2021-09-30 13F WILLIAMS SONOMA COM 969904101 30,284 3,328 12.35 5,371 24.79 0.0112
2021-08-02 2021-06-30 13F WILLIAMS SONOMA COM 969904101 26,956 4,013 17.49 4,304 4.67 0.0093
2021-05-13 2021-03-31 13F WILLIAMS SONOMA COM 969904101 22,943 11,385 98.50 4,112 249.07 0.0099
2021-02-10 2020-12-31 13F WILLIAMS SONOMA COM 969904101 11,558 241 2.13 1,178 15.26 0.0031
2020-11-12 2020-09-30 13F WILLIAMS SONOMA COM 969904101 11,317 -28 -0.25 1,022 9.66 0.0031
2020-08-14 2020-06-30 13F WILLIAMS SONOMA COM 969904101 11,345 -11,346 -50.00 932 108.50 0.0031
2020-05-18 2020-03-31 13F WILLIAMS SONOMA COM 969904101 22,691 22,691 447 0.0018
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F WILLIAMS SONOMA CALL Call 1 -50.00 6 -72.22 n/a n/a n/a
2026-02-17 2025-12-31 13F WILLIAMS SONOMA CALL Call 2 0.00 18 -10.00 n/a n/a n/a
2025-11-14 2025-09-30 13F WILLIAMS SONOMA CALL Call 2 0.00 20 33.33 n/a n/a n/a
2025-09-04 2025-06-30 13F/A WILLIAMS SONOMA CALL Call 2 0.00 16 0.00 n/a n/a n/a
2025-08-13 2025-06-30 13F WILLIAMS SONOMA CALL Call 2 20 n/a n/a n/a
2025-05-12 2025-03-31 13F WILLIAMS SONOMA CALL Call 2 0.00 15 -25.00 n/a n/a n/a
2025-06-06 2024-12-31 13F/A WILLIAMS SONOMA CALL Call 2 0.00 20 42.86 n/a n/a n/a
2025-02-07 2024-12-31 13F WILLIAMS SONOMA CALL Call 2 15 n/a n/a n/a
2024-11-13 2024-09-30 13F WILLIAMS SONOMA CALL Call 2 100.00 15 16.67 n/a n/a n/a
2024-08-13 2024-06-30 13F WILLIAMS SONOMA CALL Call 1 0.00 13 -25.00 n/a n/a n/a
2024-05-10 2024-03-31 13F WILLIAMS SONOMA CALL Call 1 16 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-09-04 2025-06-30 13F/A WILLIAMS SONOMA PUT Put 0 -100.00 0 -100.00 n/a n/a n/a
2025-08-13 2025-06-30 13F WILLIAMS SONOMA PUT Put 0 0 n/a n/a n/a
2025-05-12 2025-03-31 13F WILLIAMS SONOMA PUT Put 5 45 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.