Upbound Group, Inc.
US ˙ NasdaqGS ˙ US76009N1000

SecurityUPBD / Upbound Group, Inc.
InstitutionAdvisors Asset Management, Inc.
Latest Disclosed Ownership263,823 shares
Latest Disclosed Value $ 4,762,005
Advisors Asset Management, Inc. reports 62.63% increase in ownership of UPBD / Upbound Group, Inc.

On May 15, 2026 - Advisors Asset Management, Inc. filed a 13F-HR form disclosing ownership of 263,823 shares of Upbound Group, Inc. (US:UPBD) valued at $4,762,005 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 162,218 shares of Upbound Group, Inc.. This represents a change in shares of 62.63% during the quarter. The current value of the position is $4,820,046 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F UPBOUND GROUP COM 76009N100 263,823 101,605 62.63 4,762 67.21 0.0791
2026-02-12 2025-12-31 13F UPBOUND GROUP COM 76009N100 162,218 103,334 175.49 2,849 104.74 0.0478
2025-11-06 2025-09-30 13F UPBOUND GROUP COM 76009N100 58,884 54,259 1,173.17 1,391 1,099.14 0.0236
2025-08-12 2025-06-30 13F UPBOUND GROUP COM 76009N100 4,625 713 18.23 116 24.73 0.0021
2025-05-15 2025-03-31 13F UPBOUND GROUP COM 76009N100 3,912 2,512 179.43 94 132.50 0.0018
2025-02-10 2024-12-31 13F UPBOUND GROUP COM 76009N100 1,400 1,400 41 0.0008
2024-11-08 2024-09-30 13F UPBOUND GROUP COM 76009N100 0 -7,755 -100.00 0 -100.00
2024-08-14 2024-06-30 13F UPBOUND GROUP COM 76009N100 7,755 -9,046 -53.84 238 -59.73 0.0046
2024-05-14 2024-03-31 13F UPBOUND GROUP COM 76009N100 16,801 -2,214 -11.64 592 -8.37 0.0114
2024-02-14 2023-12-31 13F UPBOUND GROUP COM 76009N100 19,015 -8,190 -30.10 646 -19.48 0.0132
2023-11-14 2023-09-30 13F UPBOUND GROUP COM 76009N100 27,205 -8,126 -23.00 801 -27.12 0.0173
2023-08-14 2023-06-30 13F UPBOUND GROUP COM 76009N100 35,331 -95,611 -73.02 1,100 -65.75 0.0225
2023-05-12 2023-03-31 13F UPBOUND GROUP COM 76009N100 130,942 -10,442 -7.39 3,209 0.66 0.0653
2023-02-13 2022-12-31 13F RENT A CTR INC COM 76009N100 141,384 -14,005 -9.01 3,188 17.16 0.0657
2022-11-08 2022-09-30 13F RENT-A-CENTER COM 76009N100 155,389 5,864 3.92 2,721 -6.43 0.0572
2022-08-08 2022-06-30 13F RENT A CTR INC COM 76009N100 149,525 35,877 31.57 2,908 1.57 0.0552
2022-05-17 2022-03-31 13F RENT A CTR INC COM 76009N100 113,648 72,528 176.38 2,863 44.96 0.0441
2022-02-15 2021-12-31 13F RENT-A-CENTER COM 76009N100 41,120 12,366 43.01 1,975 22.22 0.0282
2021-11-12 2021-09-30 13F RENT A CTR INC COM 76009N100 28,754 12,688 78.97 1,616 89.45 0.0246
2021-07-30 2021-06-30 13F RENT A CTR INC COM 76009N100 16,066 10,341 180.63 853 158.48 0.0126
2021-05-07 2021-03-31 13F RENT A CTR INC COM 76009N100 5,725 5,725 330 0.0051
2016-05-16 2016-03-31 13F RENT A CTR INC COM 76009N100 0 -1,400 -100.00 0 -100.00
2016-02-10 2015-12-31 13F RENT A CTR INC COM 76009N100 1,400 0 0.00 21 -38.24 0.0003
2015-11-16 2015-09-30 13F RENT A CTR INC COM 76009N100 1,400 -100 -6.67 34 -20.93 0.0005
2015-08-11 2015-06-30 13F RENT A CTR INC COM 76009N100 1,500 0 0.00 43 4.88 0.0006
2015-05-13 2015-03-31 13F RENT A CTR INC COM 76009N100 1,500 0 0.00 41 -24.07 0.0005
2015-02-05 2014-12-31 13F RENT A CTR INC COM 76009N100 1,500 0 0.00 54 17.39 0.0007
2014-11-13 2014-09-30 13F RENT A CTR INC COM 76009N100 1,500 -100 -6.25 46 0.00 0.0006
2014-08-14 2014-06-30 13F RENT A CTR INC COM 76009N100 1,600 -100 -5.88 46 2.22 0.0006
2014-05-15 2014-03-31 13F RENT A CTR INC COM 76009N100 1,700 0 0.00 45 -21.05 0.0007
2014-02-03 2013-12-31 13F RENT A CTR INC COM 76009N100 1,700 100 6.25 57 -6.56 0.0009
2013-11-15 2013-09-30 13F RENT A CTR INC COM 76009N100 1,600 -300 -15.79 61 -14.08 0.0011
2013-08-14 2013-06-30 13F RENT A CTR INC COM 76009N100 1,900 1,900 71 0.0013
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.