Toast, Inc.
US ˙ NYSE ˙ US8887871080

SecurityTOST / Toast, Inc.
InstitutionCreative Planning
Latest Disclosed Ownership177,060 shares
Latest Disclosed Value $ 4,693,868
Creative Planning ownership in TOST / Toast, Inc.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 177,060 shares of Toast, Inc. (US:TOST) valued at $4,693,861 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 68,659 shares of Toast, Inc.. This represents a change in shares of 157.88% during the quarter. The current value of the position is $4,438,894 USD.

Creative Planning has a history of taking positions in derivatives of the underlying security (TOST) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

TOST / Toast, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F TOAST CL A 888787108 177,060 108,401 157.88 4,694 92.49 0.0031
2026-02-17 2025-12-31 13F TOAST CL A 888787108 68,659 -383,372 -84.81 2,438 -85.23 0.0017
2025-11-14 2025-09-30 13F TOAST CL A 888787108 452,031 387,277 598.07 16,504 475.62 0.0126
2025-08-08 2025-06-30 13F TOAST CL A 888787108 64,754 29,626 84.34 2,868 146.09 0.0024
2025-05-15 2025-03-31 13F TOAST CL A 888787108 35,128 5,690 19.33 1,165 8.57 0.0011
2025-02-14 2024-12-31 13F TOAST CL A 888787108 29,438 4,006 15.75 1,073 49.44 0.0010
2024-10-11 2024-09-30 13F TOAST CL A 888787108 25,432 -17,931 -41.35 718 -35.72 0.0007
2024-08-15 2024-06-30 13F TOAST CL A 888787108 43,363 -8,192 -15.89 1,117 -13.01 0.0012
2024-05-13 2024-03-31 13F TOAST CL A 888787108 51,555 -11,801 -18.63 1,285 11.07 0.0014
2024-02-14 2023-12-31 13F TOAST CL A 888787108 63,356 -884 -1.38 1,157 -3.91 0.0021
2023-11-16 2023-09-30 13F TOAST CL A 888787108 64,240 -105,534 -62.16 1,203 -68.60 0.0016
2023-07-21 2023-06-30 13F TOAST CL A 888787108 169,774 6,091 3.72 3,832 31.88 0.0051
2023-05-15 2023-03-31 13F TOAST CL A 888787108 163,683 2,368 1.47 2,905 -0.10 0.0042
2023-02-10 2022-12-31 13F TOAST CL A 888787108 161,315 -9,372 -5.49 2,909 1.89 0.0044
2022-11-03 2022-09-30 13F TOAST CL A 888787108 170,687 10,816 6.77 2,854 37.94 0.0049
2022-08-15 2022-06-30 13F TOAST CL A 888787108 159,871 114,310 250.89 2,069 108.99 0.0034
2022-05-16 2022-03-31 13F TOAST CL A 888787108 45,561 45,561 990 0.0015
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-02-17 2025-12-31 13F TOAST CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-11-14 2025-09-30 13F TOAST CL A Call 100 0.00 2 -50.00 n/a n/a n/a
2025-08-08 2025-06-30 13F TOAST CL A Call 100 3 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.