Taboola.com Ltd.
US ˙ NasdaqGS ˙ IL0011754137

SecurityTBLA / Taboola.com Ltd.
InstitutionCitadel Advisors Llc
ManagerKen Griffin
Latest Disclosed Ownership97,285 shares
Latest Disclosed Value $ 301,583
Citadel Advisors Llc ownership in TBLA / Taboola.com Ltd.

On May 15, 2026 - Citadel Advisors Llc filed a 13F-HR form disclosing ownership of 97,285 shares of Taboola.com Ltd. (US:TBLA) valued at $301,584 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 1,487,867 shares of Taboola.com Ltd.. This represents a change in shares of -93.46% during the quarter. The current value of the position is $444,592 USD.

Citadel Advisors Llc has a history of taking positions in derivatives of the underlying security (TBLA) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

TBLA / Taboola.com Ltd. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F TABOOLA.COM ORD SHS M8744T106 97,285 -1,390,582 -93.46 302 -95.61 0.0000
2026-02-17 2025-12-31 13F TABOOLA.COM ORD SHS M8744T106 1,487,867 943,786 173.46 6,859 269.76 0.0010
2025-11-14 2025-09-30 13F TABOOLA.COM ORD SHS M8744T106 544,081 163,376 42.91 1,855 33.17 0.0003
2025-08-14 2025-06-30 13F TABOOLA.COM ORD SHS M8744T106 380,705 209,392 122.23 1,393 175.84 0.0002
2025-05-15 2025-03-31 13F TABOOLA.COM ORD SHS M8744T106 171,313 -164,890 -49.04 505 -58.84 0.0001
2025-02-14 2024-12-31 13F TABOOLA.COM ORD SHS M8744T106 336,203 -152,603 -31.22 1,227 -25.27 0.0002
2024-11-14 2024-09-30 13F TABOOLA.COM ORD SHS M8744T106 488,806 175,004 55.77 1,642 52.18 0.0003
2024-08-14 2024-06-30 13F TABOOLA.COM ORD SHS M8744T106 313,802 -179,002 -36.32 1,079 -50.69 0.0002
2024-05-15 2024-03-31 13F TABOOLA.COM ORD SHS M8744T106 492,804 214,806 77.27 2,188 81.88 0.0004
2024-02-14 2023-12-31 13F TABOOLA.COM ORD SHS M8744T106 277,998 197,788 246.59 1,204 297.03 0.0002
2023-11-14 2023-09-30 13F TABOOLA.COM ORD SHS M8744T106 80,210 -30,640 -27.64 304 -11.92 0.0001
2023-08-14 2023-06-30 13F TABOOLA.COM ORD SHS M8744T106 110,850 109,889 11,434.86 345 17,100.00 0.0001
2023-05-15 2023-03-31 13F TABOOLA.COM ORD SHS M8744T106 961 -17,415 -94.77 3 -96.43 0.0000
2023-02-14 2022-12-31 13F TABOOLA.COM ORD SHS M8744T106 18,376 -42,885 -70.00 57 -49.55 0.0000
2022-11-14 2022-09-30 13F TABOOLA.COM ORD SHS M8744T106 61,261 -115,025 -65.25 111 -75.11 0.0000
2022-08-15 2022-06-30 13F TABOOLA.COM ORD SHS M8744T106 176,286 142,977 429.24 446 159.30 0.0001
2022-05-16 2022-03-31 13F TABOOLA.COM ORD SHS M8744T106 33,309 -151,687 -81.99 172 -88.06 0.0000
2022-02-14 2021-12-31 13F TABOOLA.COM ORD SHS M8744T106 184,996 166,260 887.38 1,440 805.66 0.0003
2021-11-15 2021-09-30 13F TABOOLA.COM Cmn M8744T106 18,736 18,736 159 0.0000
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-11-14 2025-09-30 13F TABOOLA.COM ORD SHS Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-08-14 2025-06-30 13F TABOOLA.COM ORD SHS Call 29,700 -2.30 109 21.35 n/a n/a n/a
2025-05-15 2025-03-31 13F TABOOLA.COM ORD SHS Call 30,400 -39.56 90 -51.37 n/a n/a n/a
2025-02-14 2024-12-31 13F TABOOLA.COM ORD SHS Call 50,300 184 n/a n/a n/a
2024-11-14 2024-09-30 13F TABOOLA.COM ORD SHS Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-08-14 2024-06-30 13F TABOOLA.COM ORD SHS Call 4,300 126.32 15 75.00 n/a n/a n/a
2024-05-15 2024-03-31 13F TABOOLA.COM ORD SHS Call 1,900 5.56 8 14.29 n/a n/a n/a
2024-02-14 2023-12-31 13F TABOOLA.COM ORD SHS Call 1,800 -89.09 8 -88.71 n/a n/a n/a
2023-11-14 2023-09-30 13F TABOOLA.COM ORD SHS Call 16,500 -35.80 63 -21.52 n/a n/a n/a
2023-08-14 2023-06-30 13F TABOOLA.COM ORD SHS Call 25,700 -17.63 80 -5.95 n/a n/a n/a
2023-05-15 2023-03-31 13F TABOOLA.COM ORD SHS Call 31,200 -13.57 85 -24.32 n/a n/a n/a
2023-02-14 2022-12-31 13F TABOOLA.COM ORD SHS Call 36,100 42.13 111 141.30 n/a n/a n/a
2022-11-14 2022-09-30 13F TABOOLA.COM ORD SHS Call 25,400 -71.81 46 -79.82 n/a n/a n/a
2022-08-15 2022-06-30 13F TABOOLA.COM ORD SHS Call 90,100 0.78 228 -50.54 n/a n/a n/a
2022-05-16 2022-03-31 13F TABOOLA.COM ORD SHS Call 89,400 -6.78 461 -38.20 n/a n/a n/a
2022-02-14 2021-12-31 13F TABOOLA.COM ORD SHS Call 95,900 16.52 746 7.18 n/a n/a n/a
2021-11-15 2021-09-30 13F TABOOLA.COM Cmn Call 82,300 17.91 696 -3.60 n/a n/a n/a
2021-08-16 2021-06-30 13F TABOOLA.COM ORD SHS Call 69,800 722 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-11-14 2025-09-30 13F TABOOLA.COM ORD SHS Put 0 -100.00 0 -100.00 n/a n/a n/a
2025-08-14 2025-06-30 13F TABOOLA.COM ORD SHS Put 33,300 -16.75 122 2.54 n/a n/a n/a
2025-05-15 2025-03-31 13F TABOOLA.COM ORD SHS Put 40,000 26.58 118 2.61 n/a n/a n/a
2025-02-14 2024-12-31 13F TABOOLA.COM ORD SHS Put 31,600 -77.02 115 -75.11 n/a n/a n/a
2024-11-14 2024-09-30 13F TABOOLA.COM ORD SHS Put 137,500 -1.72 462 -3.95 n/a n/a n/a
2024-08-14 2024-06-30 13F TABOOLA.COM ORD SHS Put 139,900 17.96 481 -8.56 n/a n/a n/a
2024-05-15 2024-03-31 13F TABOOLA.COM ORD SHS Put 118,600 3.85 527 6.48 n/a n/a n/a
2024-02-14 2023-12-31 13F TABOOLA.COM ORD SHS Put 114,200 -13.68 494 -1.40 n/a n/a n/a
2023-11-14 2023-09-30 13F TABOOLA.COM ORD SHS Put 132,300 1.53 501 23.70 n/a n/a n/a
2023-08-14 2023-06-30 13F TABOOLA.COM ORD SHS Put 130,300 20.98 405 38.70 n/a n/a n/a
2023-05-15 2023-03-31 13F TABOOLA.COM ORD SHS Put 107,700 58.62 293 39.71 n/a n/a n/a
2023-02-14 2022-12-31 13F TABOOLA.COM ORD SHS Put 67,900 130.95 209 294.34 n/a n/a n/a
2022-11-14 2022-09-30 13F TABOOLA.COM ORD SHS Put 29,400 83.75 53 32.50 n/a n/a n/a
2022-08-15 2022-06-30 13F TABOOLA.COM ORD SHS Put 16,000 -35.22 40 -68.50 n/a n/a n/a
2022-05-16 2022-03-31 13F TABOOLA.COM ORD SHS Put 24,700 -53.75 127 -69.40 n/a n/a n/a
2022-02-14 2021-12-31 13F TABOOLA.COM ORD SHS Put 53,400 0.38 415 -7.78 n/a n/a n/a
2021-11-15 2021-09-30 13F TABOOLA.COM Cmn Put 53,200 65.22 450 35.14 n/a n/a n/a
2021-08-16 2021-06-30 13F TABOOLA.COM ORD SHS Put 32,200 333 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.