Roku, Inc.
US ˙ NasdaqGS ˙ US77543R1023

SecurityROKU / Roku, Inc.
InstitutionPrivate Advisor Group, LLC
Latest Disclosed Ownership16,392 shares
Latest Disclosed Value $ 1,551,012
Private Advisor Group, LLC reports 28.05% decrease in ownership of ROKU / Roku, Inc.

On April 24, 2026 - Private Advisor Group, LLC filed a 13F-HR form disclosing ownership of 16,392 shares of Roku, Inc. (US:ROKU) valued at $1,551,011 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 22,783 shares of Roku, Inc.. This represents a change in shares of -28.05% during the quarter. The current value of the position is $2,003,102 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F ROKU COM CL A 77543R102 16,392 -6,391 -28.05 1,551 -37.23 0.0069
2026-02-17 2025-12-31 13F ROKU COM CL A 77543R102 22,783 6,746 42.07 2,472 53.96 0.0111
2025-11-13 2025-09-30 13F ROKU COM CL A 77543R102 16,037 -1,218 -7.06 1,606 5.87 0.0079
2025-08-11 2025-06-30 13F ROKU COM CL A 77543R102 17,255 -134 -0.77 1,517 23.86 0.0082
2025-05-05 2025-03-31 13F ROKU COM CL A 77543R102 17,389 -6,290 -26.56 1,225 -30.45 0.0074
2025-02-03 2024-12-31 13F ROKU COM CL A 77543R102 23,679 5,332 29.06 1,760 28.56 0.0099
2024-10-22 2024-09-30 13F ROKU COM CL A 77543R102 18,347 -2,851 -13.45 1,370 7.80 0.0085
2024-08-05 2024-06-30 13F ROKU COM CL A 77543R102 21,198 -1,107 -4.96 1,270 -12.59 0.0085
2024-04-30 2024-03-31 13F ROKU COM CL A 77543R102 22,305 8,824 65.46 1,454 17.65 0.0104
2024-02-06 2023-12-31 13F ROKU COM CL A 77543R102 13,481 -691 -4.88 1,236 23.50 0.0096
2023-11-03 2023-09-30 13F ROKU COM CL A 77543R102 14,172 1,474 11.61 1,000 4.93 0.0089
2023-08-10 2023-06-30 13F ROKU COM CL A 77543R102 12,698 -902 -6.63 953 6.48 0.0083
2023-05-10 2023-03-31 13F ROKU COM CL A 77543R102 13,600 -3,085 -18.49 895 256.57 0.0085
2023-01-18 2022-12-31 13F ROKU COM CL A 77543R102 16,685 764 4.80 252 -72.05 0.0127
2022-10-14 2022-09-30 13F ROKU COM CL A 77543R102 15,921 -1,859 -10.46 898 -38.54 0.0103
2022-07-13 2022-06-30 13F ROKU COM CL A 77543R102 17,780 -1,612 -8.31 1,461 -39.85 0.0130
2022-05-12 2022-03-31 13F/A-1 ROKU COM CL A 77543R102 19,392 623 3.32 2,429 -43.29 0.0186
2022-05-10 2022-03-31 13F ROKU COM CL A 77543R102 18,769 0 4,283 0.0322
2022-02-10 2021-12-31 13F ROKU COM CL A 77543R102 18,769 -7,593 -28.80 4,283 -48.15 0.0321
2021-10-14 2021-09-30 13F ROKU COM CL A 77543R102 26,362 7,705 41.30 8,260 -3.59 0.0525
2021-08-12 2021-06-30 13F ROKU COM CL A 77543R102 18,657 439 2.41 8,568 44.36 0.0748
2021-04-22 2021-03-31 13F ROKU COM CL A 77543R102 18,218 -1,637 -8.24 5,935 -9.95 0.0566
2021-04-01 2020-12-31 13F ROKU COM CL A 77543R102 19,855 3,369 20.44 6,591 111.73 0.0687
2020-11-02 2020-09-30 13F ROKU COM CL A 77543R102 16,486 1,926 13.23 3,113 83.44 0.0405
2020-08-17 2020-06-30 13F ROKU COM CL A 77543R102 14,560 -1,694 -10.42 1,697 19.34 0.0236
2020-05-12 2020-03-31 13F ROKU COM CL A 77543R102 16,254 1,743 12.01 1,422 -26.81 0.0261
2020-02-10 2019-12-31 13F ROKU COM CL A 77543R102 14,511 1,186 8.90 1,943 43.29 0.0302
2019-11-13 2019-09-30 13F ROKU COM CL A 77543R102 13,325 -443 -3.22 1,356 8.74 0.0211
2019-08-14 2019-06-30 13F ROKU COM CL A 77543R102 13,768 2,164 18.65 1,247 66.49 0.0225
2019-05-13 2019-03-31 13F ROKU COM CL A 77543R102 11,604 -3,341 -22.36 749 63.54 0.0148
2019-02-08 2018-12-31 13F ROKU COM CL A 77543R102 14,945 6,999 88.08 458 -21.03 0.0110
2018-11-01 2018-09-30 13F ROKU COM CL A 77543R102 7,946 7,946 580 0.0119
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.