Roku, Inc.
US ˙ NasdaqGS ˙ US77543R1023

SecurityROKU / Roku, Inc.
InstitutionIFP Advisors, Inc
Latest Disclosed Ownership1,747 shares
Latest Disclosed Value $ 165,301
IFP Advisors, Inc reports 16.65% decrease in ownership of ROKU / Roku, Inc.

On April 13, 2026 - IFP Advisors, Inc filed a 13F-HR form disclosing ownership of 1,747 shares of Roku, Inc. (US:ROKU) valued at $165,301 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 2,096 shares of Roku, Inc.. This represents a change in shares of -16.65% during the quarter. The current value of the position is $213,588 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-13 2026-03-31 13F ROKU cs 77543R102 1,747 -349 -16.65 165 -27.31 0.0034
2026-02-06 2025-12-31 13F ROKU cs 77543R102 2,096 -1,728 -45.19 227 -40.58 0.0051
2026-02-06 2025-09-30 13F/A-1 ROKU cs 77543R102 3,824 2,011 110.92 383 140.25 0.0099
2025-12-02 2025-09-30 13F ROKU cs 77543R102 3,824 2,011 383 0.0099
2025-07-24 2025-06-30 13F ROKU cs 77543R102 1,813 -573 -24.02 159 -5.36 0.0045
2025-05-05 2025-03-31 13F ROKU cs 77543R102 2,386 -571 -19.31 168 -23.29 0.0052
2025-02-04 2024-12-31 13F ROKU cs 77543R102 2,957 476 19.19 220 18.38 0.0072
2025-02-04 2024-09-30 13F ROKU cs 77543R102 2,481 105 4.42 185 30.28 0.0067
2024-07-30 2024-06-30 13F ROKU cs 77543R102 2,376 -779 -24.69 142 -30.73 0.0057
2024-07-30 2024-03-31 13F ROKU cs 77543R102 3,155 443 16.33 206 -17.34 0.0090
2024-01-09 2023-12-31 13F ROKU cs 77543R102 2,712 700 34.79 249 74.65 0.0117
2023-10-12 2023-09-30 13F ROKU cs 77543R102 2,012 -13 -0.64 142 10.08 0.0064
2023-08-14 2023-06-30 13F/A-1 ROKU cs 77543R102 2,025 455 28.98 130 122.41 0.0054
2023-08-04 2023-06-30 13F ROKU cs 77543R102 2,025 455 75 0.0035
2023-04-18 2023-03-31 13F ROKU cs 77543R102 1,570 -4,053 -72.08 58 0.0025
2023-02-07 2022-12-31 13F ROKU cs 77543R102 5,623 760 15.63 0 -100.00 0.0061
2022-11-08 2022-09-30 13F ROKU cs 77543R102 4,863 763 18.61 203 18.02 0.0053
2022-09-06 2022-06-30 13F/A-1 ROKU cs 77543R102 4,100 0 0.00 172 0.00 0.0055
2022-08-12 2022-06-30 13F ROKU INC COM CL A Stock 77543R102 11 -4,089 1 0.0018
2022-09-06 2022-03-31 13F/A-1 ROKU cs 77543R102 4,100 3,475 556.00 172 17.01 0.0055
2022-08-08 2022-03-31 13F ROKU INC COM CL A Stock 77543R102 658 33 34 0.0007
2022-01-12 2021-12-31 13F ROKU INC COM CL A Stock 77543R102 625 264 73.13 147 27.83 0.0029
2021-10-06 2021-09-30 13F ROKU INC COM CL A Stock 77543R102 361 -199 -35.54 115 -53.44 0.0023
2021-07-13 2021-06-30 13F ROKU INC COM CL A Stock 77543R102 560 -120 -17.65 247 11.76 0.0051
2021-04-30 2021-03-31 13F ROKU INC COM CL A Stock 77543R102 680 -44 -6.08 221 -10.53 0.0043
2021-01-25 2020-12-31 13F ROKU INC COM CL A Stock 77543R102 724 -203 -21.90 247 39.55 0.0100
2020-10-29 2020-09-30 13F ROKU INC COM CL A Stock 77543R102 927 543 141.41 177 302.27 0.0106
2020-08-05 2020-06-30 13F ROKU INC COM CL A Stock 77543R102 384 -327 -45.99 44 -32.31 0.0035
2020-05-12 2020-03-31 13F ROKU INC COM CL A Stock 77543R102 711 -4,064 -85.11 65 -90.18 0.0066
2020-01-17 2019-12-31 13F ROKU INC COM CL A Stock 77543R102 4,775 2,981 166.16 662 276.14 0.0498
2019-11-07 2019-09-30 13F ROKU INC COM CL A Stock 77543R102 1,794 1,624 955.29 176 1,500.00 0.0118
2019-05-15 2019-03-31 13F ROKU INCSER A Stock 77543R102 170 -1,494 -89.78 11 -78.00 0.0015
2019-06-03 2018-12-31 13F/A-10 ROKU INC COM CL A Stock 77543R102 1,664 -4,958 -74.87 50 -89.67 0.0030
2019-01-23 2018-12-31 13F ROKU INC COM CL A Stock 77543R102 1,664 -4,958 50 0.0030
2019-06-03 2018-09-30 13F/A-9 ROKU INC COM CL A Stock 77543R102 6,622 922 16.18 484 99.18 0.0197
2018-10-25 2018-09-30 13F ROKU INC COM CL A Stock 77543R102 6,622 922 484 0.0197
2019-06-03 2018-06-30 13F/A-8 ROKU INC COM CL A Stock 77543R102 5,700 5,440 2,092.31 243 1,769.23 0.0102
2018-08-07 2018-06-30 13F ROKU INC COM CL A Stock 77543R102 5,700 -5,640 243
2019-06-03 2018-03-31 13F/A-7 ROKU INC COM CL A Stock 77543R102 260 0 0.00 13 0.00 0.0006
2018-05-09 2018-03-31 13F ROKU INC COM CL A Stock 77543R102 11,340 11,080 353
2019-06-03 2017-12-31 13F/A-6 ROKU INC COM CL A Stock 77543R102 260 260 52.94 13 18.18 0.0006
2018-01-24 2017-12-31 13F ROKU INC COM CL A Stock 77543R102 260 90 13
2016-08-22 2016-06-30 13F ROKU INCSER A Stock 77543R102 0 -170 -100.00 0 -100.00
2019-06-03 2016-03-31 13F/A-1 ROKU INCSER A Stock 77543R102 170 170 11 0.0015
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.