Roku, Inc.
US ˙ NasdaqGS ˙ US77543R1023

SecurityROKU / Roku, Inc.
InstitutionFirst Horizon Advisors, Inc.
Latest Disclosed Ownership1,403 shares
Latest Disclosed Value $ 123,309
First Horizon Advisors, Inc. reports 46.18% decrease in ownership of ROKU / Roku, Inc.

On August 6, 2025 - First Horizon Advisors, Inc. filed a 13F-HR form disclosing ownership of 1,403 shares of Roku, Inc. (US:ROKU) valued at $123,310 USD as of June 30, 2025. The entity filed a previous 13F-HR on April 28, 2025 disclosing 2,607 shares of Roku, Inc.. This represents a change in shares of -46.18% during the quarter. The current value of the position is $176,203 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2025-08-06 2025-06-30 13F ROKU INC COM CL A COMMON STOCK 77543R102 1,403 -1,204 -46.18 123 -32.79 0.0032
2025-04-28 2025-03-31 13F ROKU INC COM CL A COMMON STOCK 77543R102 2,607 -716 -21.55 184 -25.91 0.0052
2025-02-03 2024-12-31 13F ROKU INC COM CL A COMMON STOCK 77543R102 3,323 -117 -3.40 247 -3.52 0.0069
2024-11-08 2024-09-30 13F ROKU INC COM CL A COMMON STOCK 77543R102 3,440 -91 -2.58 257 21.33 0.0071
2024-07-19 2024-06-30 13F ROKU INC COM CL A COMMON STOCK 77543R102 3,531 445 14.42 212 4.98 0.0064
2024-04-26 2024-03-31 13F ROKU INC COM CL A COMMON STOCK 77543R102 3,086 658 27.10 201 -9.46 0.0062
2024-02-06 2023-12-31 13F ROKU INC COM CL A COMMON STOCK 77543R102 2,428 -407 -14.36 223 11.00 0.0074
2023-10-27 2023-09-30 13F ROKU INC COM CL A COMMON STOCK 77543R102 2,835 -944 -24.98 200 -17.01 0.0072
2023-08-03 2023-06-30 13F ROKU INC COM CL A COMMON STOCK 77543R102 3,779 -585 -13.41 242 -16.03 0.0084
2023-05-15 2023-03-31 13F ROKU INC COM CL A COMMON STOCK 77543R102 4,364 1,096 33.54 287 115.79 0.0103
2023-02-10 2022-12-31 13F ROKU INC COM CL A COMMON STOCK 77543R102 3,268 -1,053 -24.37 133 -45.27 0.0049
2022-11-09 2022-09-30 13F ROKU INC COM CL A COMMON STOCK 77543R102 4,321 915 26.86 243 -12.90 0.0097
2022-08-02 2022-06-30 13F ROKU INC COM CL A COMMON STOCK 77543R102 3,406 2,320 213.63 279 105.15 0.0099
2022-05-10 2022-03-31 13F ROKU COMMON STOCK 77543R102 1,086 -341 -23.90 136 -58.02 0.0057
2022-02-09 2021-12-31 13F ROKU COMMON STOCK 77543R102 1,427 361 33.86 324 -2.70 0.0098
2021-11-15 2021-09-30 13F/A-1 ROKU COMMON STOCK 77543R102 1,066 78 7.89 333 -26.49 0.0109
2021-11-09 2021-09-30 13F ROKU COMMON STOCK 77543R102 4,220 3,232 374 0.0055
2021-08-09 2021-06-30 13F ROKU COMMON STOCK 77543R102 988 126 14.62 453 61.79 0.0244
2021-05-11 2021-03-31 13F ROKU COMMON STOCK 77543R102 862 216 33.44 280 30.84 0.0162
2021-02-11 2020-12-31 13F ROKU COMMON STOCK 77543R102 646 1 0.16 214 75.41 0.0144
2020-11-12 2020-09-30 13F ROKU COMMON STOCK 77543R102 645 -110 -14.57 122 38.64 0.0091
2020-07-31 2020-06-30 13F ROKU COMMON STOCK 77543R102 755 0 0.00 88 33.33 0.0069
2020-05-05 2020-03-31 13F ROKU COMMON STOCK 77543R102 755 110 17.05 66 -23.26 0.0062
2020-01-07 2019-12-31 13F ROKU COMMON STOCK 77543R102 645 -125 -16.23 86 10.26 0.0063
2019-10-23 2019-09-30 13F ROKU COMMON STOCK 77543R102 770 0 0.00 78 11.43 0.0061
2019-08-05 2019-06-30 13F ROKU COMMON STOCK 77543R102 770 0 0.00 70 40.00 0.0054
2019-04-26 2019-03-31 13F ROKU COMMON STOCK 77543R102 770 0 0.00 50 108.33 0.0040
2019-02-11 2018-12-31 13F ROKU COMMON STOCK 77543R102 770 0 0.00 24 -57.14 0.0021
2018-11-08 2018-09-30 13F/A-2 ROKU COMMON STOCK 77543R102 770 0 0.00 56 69.70 0.0044
2018-11-05 2018-09-30 13F/A-1 ROKU COMMON STOCK 77543R102 770 0 56 0.0031
2018-08-06 2018-06-30 13F ROKU COMMON STOCK 77543R102 770 0 0.00 33 37.50 0.0028
2018-05-02 2018-03-31 13F ROKU COMMON STOCK 77543R102 770 -5 -0.65 24 -40.00 0.0023
2018-01-25 2017-12-31 13F ROKU0INC COMMON0STOCK 77543R102 775 775 40 0.0038
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.