Roku, Inc.
US ˙ NasdaqGS ˙ US77543R1023

SecurityROKU / Roku, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership110,822 shares
Latest Disclosed Value $ 10,485,796
Advisor Group Holdings, Inc. ownership in ROKU / Roku, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 110,822 shares of Roku, Inc. (US:ROKU) valued at $10,485,978 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 110,871 shares of Roku, Inc.. This represents a change in shares of -0.04% during the quarter. The current value of the position is $13,542,448 USD.

Advisor Group Holdings, Inc. has a history of taking positions in derivatives of the underlying security (ROKU) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Institutional Put/Call Ratios
(Premium Subscription Required)

In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

ROKU / Roku, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ROKU COM CL A 77543R102 110,822 -49 -0.04 10,486 -12.83 0.0089
2026-02-17 2025-12-31 13F ROKU COM CL A 77543R102 110,871 -5,545 -4.76 12,028 6.48 0.0176
2025-11-14 2025-09-30 13F ROKU COM CL A 77543R102 116,416 20,034 20.79 11,297 33.36 0.0158
2025-09-04 2025-06-30 13F/A-1 ROKU COM CL A 77543R102 96,382 -945 -0.97 8,470 23.56 0.0151
2025-08-13 2025-06-30 13F ROKU COM CL A 77543R102 96,375 -952 7,180 0.0083
2025-05-12 2025-03-31 13F ROKU COM CL A 77543R102 97,327 645 0.67 6,856 -3.74 0.0153
2025-06-06 2024-12-31 13F/A-1 ROKU COM CL A 77543R102 96,682 -37,543 -27.97 7,121 -28.94 0.0160
2025-02-07 2024-12-31 13F ROKU COM CL A 77543R102 91,055 -43,170 6,731 0.0172
2024-11-13 2024-09-30 13F ROKU COM CL A 77543R102 134,225 -15,389 -10.29 10,021 11.77 0.0226
2024-08-13 2024-06-30 13F ROKU COM CL A 77543R102 149,614 4,925 3.40 8,966 -4.91 0.0212
2024-05-10 2024-03-31 13F ROKU COM CL A 77543R102 144,689 2,678 1.89 9,429 -27.56 0.0211
2024-02-12 2023-12-31 13F ROKU COM CL A 77543R102 142,011 12,972 10.05 13,016 42.91 0.0228
2023-11-13 2023-09-30 13F ROKU COM CL A 77543R102 129,039 6,929 5.67 9,109 16.59 0.0135
2023-08-21 2023-06-30 13F/A-1 ROKU COM CL A 77543R102 122,110 716 0.59 7,813 -2.20 0.0140
2023-08-10 2023-06-30 13F ROKU COM CL A 77543R102 122,110 716 7,813 0.0021
2023-05-12 2023-03-31 13F ROKU COM CL A 77543R102 121,394 1,737 1.45 7,989 63.99 0.0150
2023-02-10 2022-12-31 13F ROKU COM CL A 77543R102 119,657 14,656 13.96 4,872 -17.76 0.0099
2022-11-14 2022-09-30 13F ROKU COM CL A 77543R102 105,001 3,486 3.43 5,923 -28.98 0.0135
2022-08-10 2022-06-30 13F ROKU COM CL A 77543R102 101,515 9,460 10.28 8,340 -27.48 0.0184
2022-05-04 2022-03-31 13F ROKU COM CL A 77543R102 92,055 -3,693 -3.86 11,500 -47.38 0.0223
2022-02-03 2021-12-31 13F ROKU COM CL A 77543R102 95,748 11,961 14.28 21,854 -16.76 0.0414
2021-11-05 2021-09-30 13F ROKU COM CL A 77543R102 83,787 1,056 1.28 26,255 -30.86 0.0547
2021-08-02 2021-06-30 13F ROKU COM CL A 77543R102 82,731 -8,719 -9.53 37,971 27.40 0.0822
2021-05-13 2021-03-31 13F ROKU COM CL A 77543R102 91,450 -6,979 -7.09 29,805 -8.80 0.0717
2021-02-10 2020-12-31 13F ROKU COM CL A 77543R102 98,429 -13,513 -12.07 32,681 55.47 0.0873
2020-11-12 2020-09-30 13F ROKU COM CL A 77543R102 111,942 1,399 1.27 21,021 63.18 0.0629
2020-08-14 2020-06-30 13F ROKU COM CL A 77543R102 110,543 -105,283 -48.78 12,882 24.32 0.0432
2020-05-18 2020-03-31 13F ROKU COM CL A 77543R102 215,826 215,826 10,362 0.0424
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F ROKU CALL Call 0 -100.00 0 n/a n/a n/a
2026-02-17 2025-12-31 13F ROKU CALL Call 35 1,650.00 1 -100.00 n/a n/a n/a
2025-11-14 2025-09-30 13F ROKU CALL Call 2 0.00 5 0.00 n/a n/a n/a
2025-09-04 2025-06-30 13F/A ROKU CALL Call 2 0.00 4 100.00 n/a n/a n/a
2025-08-13 2025-06-30 13F ROKU CALL Call 4 3 n/a n/a n/a
2025-05-12 2025-03-31 13F ROKU CALL Call 2 -50.00 3 -33.33 n/a n/a n/a
2025-06-06 2024-12-31 13F/A ROKU CALL Call 4 0.00 3 -25.00 n/a n/a n/a
2025-02-07 2024-12-31 13F ROKU CALL Call 4 5 n/a n/a n/a
2024-11-13 2024-09-30 13F ROKU CALL Call 4 -82.61 5 -20.00 n/a n/a n/a
2024-08-13 2024-06-30 13F ROKU CALL Call 23 0.00 6 -54.55 n/a n/a n/a
2024-05-10 2024-03-31 13F ROKU CALL Call 23 666.67 11 22.22 n/a n/a n/a
2024-02-12 2023-12-31 13F ROKU INC CALL COM CL A Call 3 -50.00 9 -35.71 n/a n/a n/a
2023-11-13 2023-09-30 13F ROKU INC CALL COM CL A Call 6 50.00 14 55.56 n/a n/a n/a
2023-08-21 2023-06-30 13F/A ROKU INC CALL COM CL A Call 4 0.00 10 -10.00 n/a n/a n/a
2023-08-10 2023-06-30 13F ROKU INC CALL COM CL A Call 4 10 n/a n/a n/a
2023-05-12 2023-03-31 13F ROKU INC CALL COM CL A Call 4 100.00 11 n/a n/a n/a
2023-02-10 2022-12-31 13F ROKU INC CALL COM CL A Call 2 0.00 0 n/a n/a n/a
2022-11-14 2022-09-30 13F ROKU INC CALL COM CL A Call 2 0.00 0 -100.00 n/a n/a n/a
2022-08-10 2022-06-30 13F ROKU INC CALL COM CL A Call 2 0.00 1 -75.00 n/a n/a n/a
2022-05-04 2022-03-31 13F ROKU INC CALL COM CL A Call 2 -33.33 4 -86.21 n/a n/a n/a
2022-02-03 2021-12-31 13F ROKU INC CALL COM CL A Call 3 50.00 29 -30.95 n/a n/a n/a
2021-11-05 2021-09-30 13F ROKU INC CALL COM CL A Call 2 -50.00 42 -51.72 n/a n/a n/a
2021-08-02 2021-06-30 13F ROKU INC CALL COM CL A Call 4 100.00 87 93.33 n/a n/a n/a
2021-05-13 2021-03-31 13F ROKU INC CALL COM CL A Call 2 0.00 45 -4.26 n/a n/a n/a
2021-02-10 2020-12-31 13F ROKU INC CALL COM CL A Call 2 47 n/a n/a n/a
2020-11-12 2020-09-30 13F ROKU INC CALL COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-08-14 2020-06-30 13F ROKU INC CALL COM CL A Call 2 0.00 9 80.00 n/a n/a n/a
2020-05-18 2020-03-31 13F ROKU INC CALL COM CL A Call 2 5 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-05-12 2025-03-31 13F ROKU PUT Put 0 -100.00 0 n/a n/a n/a
2025-02-07 2024-12-31 13F ROKU PUT Put 15 0.00 0 n/a n/a n/a
2024-11-13 2024-09-30 13F ROKU PUT Put 15 0.00 0 n/a n/a n/a
2024-08-13 2024-06-30 13F ROKU PUT Put 15 0.00 0 n/a n/a n/a
2024-05-10 2024-03-31 13F ROKU PUT Put 15 0 n/a n/a n/a
2023-11-13 2023-09-30 13F ROKU INC PUT COM CL A Put 0 -100.00 0 n/a n/a n/a
2023-08-21 2023-06-30 13F/A ROKU INC PUT COM CL A Put 1 1 n/a n/a n/a
2023-08-10 2023-06-30 13F ROKU INC PUT COM CL A Put 1 1 n/a n/a n/a
2021-08-02 2021-06-30 13F ROKU INC PUT COM CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-05-13 2021-03-31 13F ROKU INC PUT COM CL A Put 1 -95.45 1 -98.08 n/a n/a n/a
2021-02-10 2020-12-31 13F ROKU INC PUT COM CL A Put 22 15.79 52 188.89 n/a n/a n/a
2020-11-12 2020-09-30 13F ROKU INC PUT COM CL A Put 19 -40.62 18 -66.04 n/a n/a n/a
2020-08-14 2020-06-30 13F ROKU INC PUT COM CL A Put 32 -72.17 53 -52.68 n/a n/a n/a
2020-05-18 2020-03-31 13F ROKU INC PUT COM CL A Put 115 112 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.