Prudential Financial, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionUbs Ag
Latest Disclosed Ownership1,154,324 shares
Latest Disclosed Value $ 101,511,000
Ubs Ag ownership in PRU / Prudential Financial, Inc.

On November 12, 2014 - Ubs Ag filed a 13F-HR form disclosing ownership of 1,154,324 shares of Prudential Financial, Inc. (US:PRU) valued at $101,511,253 USD as of September 30, 2014. The entity filed a previous 13F-HR on August 14, 2014 disclosing 859,072 shares of Prudential Financial, Inc.. This represents a change in shares of 34.37% during the quarter. The current value of the position is $116,344,316 USD.

Ubs Ag has a history of taking positions in derivatives of the underlying security (PRU) in the form of stock options. The firm currently holds call options representing 6,900 of underlying shares valued at $607,000 USD and put options representing 57,700 of underlying shares valued at $5,074,000 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

PRU / Prudential Financial, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2014-11-12 2014-09-30 13F PRUDENTIAL FINL COM 744320102 1,154,324 295,252 34.37 101,511 33.11 0.0749
2014-08-14 2014-06-30 13F PRUDENTIAL FINL COM 744320102 859,072 183,494 27.16 76,259 33.35 0.0597
2014-05-16 2014-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 675,578 48,017 7.65 57,188 -1.19 0.0508
2014-05-15 2014-03-31 13F PRUDENTIAL FINL COM 744320102 675,578 57,188
2014-05-21 2013-12-31 13F/A-1 PRUDENTIAL FINL COM 744320102 627,561 -9,273 -1.46 57,874 16.54 0.0541
2014-02-14 2013-12-31 13F PRUDENTIAL FINL COM 744320102 627,561 57,874
2013-11-13 2013-09-30 13F PRUDENTIAL FINL COM 744320102 636,834 27,613 4.53 49,661 11.62 0.0508
2013-08-14 2013-06-30 13F PRUDENTIAL FINL COM 744320102 609,221 609,221 44,491 0.0527
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2014-11-12 2014-09-30 13F PRUDENTIAL FINL COM Call 6,900 -1.43 607 -2.25 n/a n/a n/a
2014-08-14 2014-06-30 13F PRUDENTIAL FINL COM Call 7,000 -73.38 621 -72.10 n/a n/a n/a
2014-05-16 2014-03-31 13F/A PRUDENTIAL FINL COM Call 26,300 -32.56 2,226 -38.12 n/a n/a n/a
2014-05-15 2014-03-31 13F PRUDENTIAL FINL COM Call 26,300 2,226 n/a n/a n/a
2014-05-21 2013-12-31 13F/A PRUDENTIAL FINL COM Call 39,000 119.10 3,597 159.15 n/a n/a n/a
2014-02-14 2013-12-31 13F PRUDENTIAL FINL COM Call 39,000 3,597 n/a n/a n/a
2013-11-13 2013-09-30 13F PRUDENTIAL FINL COM Call 17,800 -49.72 1,388 -46.31 n/a n/a n/a
2013-08-14 2013-06-30 13F PRUDENTIAL FINL COM Call 35,400 2,585 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2014-11-12 2014-09-30 13F PRUDENTIAL FINL COM Put 57,700 -3.19 5,074 -4.10 n/a n/a n/a
2014-08-14 2014-06-30 13F PRUDENTIAL FINL COM Put 59,600 163.72 5,291 176.58 n/a n/a n/a
2014-05-16 2014-03-31 13F/A PRUDENTIAL FINL COM Put 22,600 -18.12 1,913 -24.83 n/a n/a n/a
2014-05-15 2014-03-31 13F PRUDENTIAL FINL COM Put 22,600 1,913 n/a n/a n/a
2014-05-21 2013-12-31 13F/A PRUDENTIAL FINL COM Put 27,600 15.97 2,545 37.12 n/a n/a n/a
2014-02-14 2013-12-31 13F PRUDENTIAL FINL COM Put 27,600 2,545 n/a n/a n/a
2013-11-13 2013-09-30 13F PRUDENTIAL FINL COM Put 23,800 32.96 1,856 42.00 n/a n/a n/a
2013-08-14 2013-06-30 13F PRUDENTIAL FINL COM Put 17,900 1,307 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.