Prudential Financial, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionToth Financial Advisory Corp
Latest Disclosed Ownership471 shares
Latest Disclosed Value $ 46,012
Toth Financial Advisory Corp reports 3.48% decrease in ownership of PRU / Prudential Financial, Inc.

On April 16, 2026 - Toth Financial Advisory Corp filed a 13F-HR form disclosing ownership of 471 shares of Prudential Financial, Inc. (US:PRU) valued at $46,012 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 20, 2026 disclosing 488 shares of Prudential Financial, Inc.. This represents a change in shares of -3.48% during the quarter. The current value of the position is $49,276 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F PRUDENTIAL FINL COM 744320102 471 -17 -3.48 46 -16.36 0.0051
2026-01-20 2025-12-31 13F PRUDENTIAL FINL COM 744320102 488 0 0.00 55 10.00 0.0060
2025-10-09 2025-09-30 13F PRUDENTIAL FINL COM 744320102 488 0 0.00 51 -3.85 0.0055
2025-07-14 2025-06-30 13F PRUDENTIAL FINL COM 744320102 488 0 0.00 52 -3.70 0.0061
2025-04-14 2025-03-31 13F PRUDENTIAL FINL COM 744320102 488 0 0.00 54 -5.26 0.0066
2025-01-21 2024-12-31 13F PRUDENTIAL FINL COM 744320102 488 0 0.00 58 -3.39 0.0068
2024-10-21 2024-09-30 13F PRUDENTIAL FINL COM 744320102 488 0 0.00 59 3.51 0.0070
2024-07-16 2024-06-30 13F PRUDENTIAL FINL COM 744320102 488 0 0.00 57 0.00 0.0073
2024-04-16 2024-03-31 13F PRUDENTIAL FINL COM 744320102 488 0 0.00 57 14.00 0.0072
2024-01-26 2023-12-31 13F PRUDENTIAL FINL COM 744320102 488 21 4.50 51 13.64 0.0069
2023-10-12 2023-09-30 13F PRUDENTIAL FINL COM 744320102 467 0 0.00 44 7.32 0.0067
2023-07-24 2023-06-30 13F PRUDENTIAL FINL COM 744320102 467 0 0.00 41 7.89 0.0060
2023-04-24 2023-03-31 13F PRUDENTIAL FINL COM 744320102 467 0 0.00 39 -17.39 0.0060
2023-01-24 2022-12-31 13F PRUDENTIAL FINL COM 744320102 467 -5 -1.06 46 15.00 0.0075
2022-10-14 2022-09-30 13F PRUDENTIAL FINL COM 744320102 472 0 0.00 40 -11.11 0.0072
2022-07-25 2022-06-30 13F PRUDENTIAL FINL COM 744320102 472 -25 -5.03 45 -23.73 0.0078
2022-04-26 2022-03-31 13F PRUDENTIAL FINL COM 744320102 497 0 0.00 59 9.26 0.0088
2022-01-31 2021-12-31 13F PRUDENTIAL FINL COM 744320102 497 0 0.00 54 3.85 0.0074
2021-10-20 2021-09-30 13F PRUDENTIAL FINL COM 744320102 497 0 0.00 52 1.96 0.0079
2021-07-26 2021-06-30 13F PRUDENTIAL FINL COM 744320102 497 5 1.02 51 13.33 0.0078
2021-04-20 2021-03-31 13F PRUDENTIAL FINL COM 744320102 492 25 5.35 45 25.00 0.0072
2021-01-25 2020-12-31 13F PRUDENTIAL FINL COM 744320102 467 0 0.00 36 20.00 0.0062
2020-10-16 2020-09-30 13F PRUDENTIAL FINL COM 744320102 467 0 0.00 30 7.14 0.0058
2020-07-14 2020-06-30 13F PRUDENTIAL FINL COM 744320102 467 -8 -1.68 28 12.00 0.0061
2020-04-20 2020-03-31 13F PRUDENTIAL FINL COM 744320102 475 -131 -21.62 25 -56.14 0.0072
2020-01-27 2019-12-31 13F PRUDENTIAL FINL COM 744320102 606 100 19.76 57 23.91 0.0116
2019-10-15 2019-09-30 13F PRUDENTIAL FINL COM 744320102 506 0 0.00 46 -9.80 0.0101
2019-07-17 2019-06-30 13F PRUDENTIAL FINL COM 744320102 506 0 0.00 51 10.87 0.0114
2019-04-15 2019-03-31 13F PRUDENTIAL FINL COM 744320102 506 0 0.00 46 12.20 0.0108
2019-01-22 2018-12-31 13F PRUDENTIAL FINL COM 744320102 506 0 0.00 41 -19.61 0.0112
2018-10-15 2018-09-30 13F PRUDENTIAL FINL COM 744320102 506 0 0.00 51 8.51 0.0113
2018-07-23 2018-06-30 13F PRUDENTIAL FINL COM 744320102 506 -450 -47.07 47 -52.53 0.0110
2018-04-25 2018-03-31 13F PRUDENTIAL FINL COM 744320102 956 0 0.00 99 -10.00 0.0241
2018-02-06 2017-12-31 13F PRUDENTIAL FINL COM 744320102 956 956 110 0.0261
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.