Prudential Financial, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionLarson Financial Group LLC
Latest Disclosed Ownership2,572 shares
Latest Disclosed Value $ 251,211
Larson Financial Group LLC reports 24.61% increase in ownership of PRU / Prudential Financial, Inc.

On May 15, 2026 - Larson Financial Group LLC filed a 13F-HR form disclosing ownership of 2,572 shares of Prudential Financial, Inc. (US:PRU) valued at $251,259 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 2,064 shares of Prudential Financial, Inc.. This represents a change in shares of 24.61% during the quarter. The current value of the position is $265,739 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F PRUDENTIAL FINL COM 744320102 2,572 508 24.61 251 8.19 0.0075
2026-02-06 2025-12-31 13F PRUDENTIAL FINL COM 744320102 2,064 93 4.72 233 13.73 0.0078
2025-11-14 2025-09-30 13F PRUDENTIAL FINL COM 744320102 1,971 -147 -6.94 205 -10.13 0.0072
2025-08-08 2025-06-30 13F PRUDENTIAL FINL COM 744320102 2,118 -244 -10.33 228 -13.69 0.0091
2025-05-02 2025-03-31 13F PRUDENTIAL FINL COM 744320102 2,362 1,173 98.65 264 87.86 0.0125
2025-02-07 2024-12-31 13F PRUDENTIAL FINL COM 744320102 1,189 474 66.29 141 62.79 0.0073
2024-11-12 2024-09-30 13F PRUDENTIAL FINL COM 744320102 715 109 17.99 87 21.13 0.0049
2024-08-02 2024-06-30 13F PRUDENTIAL FINL COM 744320102 606 242 66.48 71 69.05 0.0048
2024-05-03 2024-03-31 13F PRUDENTIAL FINL COM 744320102 364 227 165.69 43 200.00 0.0033
2024-02-01 2023-12-31 13F PRUDENTIAL FINL COM 744320102 137 -87 -38.84 14 -33.33 0.0012
2023-11-03 2023-09-30 13F PRUDENTIAL FINL COM 744320102 224 31 16.06 21 23.53 0.0021
2023-08-03 2023-06-30 13F PRUDENTIAL FINL COM 744320102 193 104 116.85 17 142.86 0.0017
2023-05-04 2023-03-31 13F PRUDENTIAL FINL COM 744320102 89 0 0.00 7 -12.50 0.0008
2023-02-03 2022-12-31 13F PRUDENTIAL FINL COM 744320102 89 0 0.00 9 0.00 0.0011
2022-11-03 2022-09-30 13F PRUDENTIAL FINL COM 744320102 89 62 229.63 8 166.67 0.0011
2022-08-04 2022-06-30 13F PRUDENTIAL FINL COM 744320102 27 -80 -74.77 3 -76.92 0.0005
2022-05-05 2022-03-31 13F PRUDENTIAL FINL COM 744320102 107 0 0.00 13 8.33 0.0021
2022-02-03 2021-12-31 13F PRUDENTIAL FINL COM 744320102 107 102 2,040.00 12 1,100.00 0.0019
2021-11-04 2021-09-30 13F PRUDENTIAL FINL COM 744320102 5 4 400.00 1 0.0002
2021-08-10 2021-06-30 13F PRUDENTIAL FINL COM 744320102 1 0 0.00 0 0.0000
2021-05-06 2021-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 1 0 0.00 0 0.0000
2021-04-08 2021-03-31 13F PRUDENTIAL FINL COM 744320102 1 0 0 0.0000
2021-01-14 2020-12-31 13F PRUDENTIAL FINL COM 744320102 1 -87 -98.86 0 -100.00
2020-10-08 2020-09-30 13F PRUDENTIAL FINL COM 744320102 88 0 0.00 6 20.00 0.0025
2020-07-10 2020-06-30 13F PRUDENTIAL FINL COM 744320102 88 0 0.00 5 0.00 0.0024
2020-04-09 2020-03-31 13F PRUDENTIAL FINL COM 744320102 88 -46 -34.33 5 -61.54 0.0031
2020-01-10 2019-12-31 13F PRUDENTIAL FINL COM 744320102 134 46 52.27 13 62.50 0.0075
2019-10-11 2019-09-30 13F PRUDENTIAL FINL COM 744320102 88 0 0.00 8 -11.11 0.0052
2019-07-16 2019-06-30 13F PRUDENTIAL FINL COM 744320102 88 0 0.00 9 12.50 0.0067
2019-04-05 2019-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 88 1 1.15 8 14.29 0.0063
2019-04-04 2019-03-31 13F PRUDENTIAL FINL COM 744320102 87 0 7 0.0065
2019-02-07 2018-12-31 13F PRUDENTIAL FINL COM 744320102 87 87 7 0.0065
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.