Prudential Financial, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionIFP Advisors, Inc
Latest Disclosed Ownership4,972 shares
Latest Disclosed Value $ 485,715
IFP Advisors, Inc reports 2.39% increase in ownership of PRU / Prudential Financial, Inc.

On April 13, 2026 - IFP Advisors, Inc filed a 13F-HR form disclosing ownership of 4,972 shares of Prudential Financial, Inc. (US:PRU) valued at $485,715 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 4,856 shares of Prudential Financial, Inc.. This represents a change in shares of 2.39% during the quarter. The current value of the position is $501,128 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-13 2026-03-31 13F PRUDENTIAL FINL cs 744320102 4,972 116 2.39 486 -11.50 0.0101
2026-02-06 2025-12-31 13F PRUDENTIAL FINL cs 744320102 4,856 840 20.92 548 31.73 0.0123
2026-02-06 2025-09-30 13F/A-1 PRUDENTIAL FINL cs 744320102 4,016 108 2.76 417 -9.96 0.0108
2025-12-02 2025-09-30 13F PRUDENTIAL FINL cs 744320102 3,733 -175 446 0.0115
2025-07-24 2025-06-30 13F PRUDENTIAL FINL cs 744320102 3,908 -1,777 -31.26 462 -27.70 0.0131
2025-05-05 2025-03-31 13F PRUDENTIAL FINL cs 744320102 5,685 47 0.83 640 -5.05 0.0197
2025-02-04 2024-12-31 13F PRUDENTIAL FINL cs 744320102 5,638 1,722 43.97 673 41.98 0.0220
2025-02-04 2024-09-30 13F PRUDENTIAL FINL cs 744320102 3,916 -390 -9.06 474 -5.95 0.0171
2024-07-30 2024-06-30 13F PRUDENTIAL FINL cs 744320102 4,306 980 29.46 505 29.23 0.0200
2024-07-30 2024-03-31 13F PRUDENTIAL FINL cs 744320102 3,326 146 4.59 391 18.54 0.0171
2024-01-09 2023-12-31 13F PRUDENTIAL FINL cs 744320102 3,180 18 0.57 330 9.67 0.0156
2023-10-12 2023-09-30 13F PRUDENTIAL FINL cs 744320102 3,162 -668 -17.44 300 -10.98 0.0135
2023-08-14 2023-06-30 13F/A-1 PRUDENTIAL FINL cs 744320102 3,830 -1,777 -31.69 338 -39.17 0.0141
2023-08-04 2023-06-30 13F PRUDENTIAL FINL cs 744320102 3,830 -1,777 378 0.0175
2023-04-18 2023-03-31 13F PRUDENTIAL FINL cs 744320102 5,607 -8,161 -59.28 554 55,300.00 0.0241
2023-02-07 2022-12-31 13F PRUDENTIAL FINL cs 744320102 13,768 -2,492 -15.33 1 -99.94 0.0365
2022-11-08 2022-09-30 13F PRUDENTIAL FINL cs 744320102 16,260 834 5.41 1,625 5.45 0.0424
2022-09-06 2022-06-30 13F/A-1 PRUDENTIAL FINL cs 744320102 15,426 0 0.00 1,541 0.00 0.0494
2022-09-06 2022-03-31 13F/A-1 PRUDENTIAL FINL cs 744320102 15,426 8,592 125.72 1,541 108.24 0.0494
2022-08-08 2022-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 7,833 999 779 0.0159
2022-01-12 2021-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 6,834 1,171 20.68 740 22.92 0.0145
2021-10-06 2021-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 5,663 -337 -5.62 602 -2.11 0.0120
2021-07-13 2021-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 6,000 626 11.65 615 25.77 0.0127
2021-04-30 2021-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 5,374 597 12.50 489 30.40 0.0095
2021-01-25 2020-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 4,777 90 1.92 375 25.84 0.0152
2020-10-29 2020-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 4,687 1,293 38.10 298 48.26 0.0178
2020-08-05 2020-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 3,394 542 19.00 201 30.52 0.0159
2020-05-12 2020-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 2,852 118 4.32 154 -39.84 0.0155
2020-01-17 2019-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 2,734 -172 -5.92 256 -2.66 0.0192
2019-11-07 2019-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 2,906 -3,482 -54.51 263 -54.81 0.0176
2019-05-15 2019-03-31 13F PRUDENTIAL FINANCIAL Stock 744320102 6,388 -414 -6.09 582 6.01 0.0795
2019-06-03 2018-12-31 13F/A-10 PRUDENTIAL FINL Stock 744320102 6,802 -462 -6.36 549 -25.41 0.0335
2019-01-23 2018-12-31 13F PRUDENTIAL FINL Stock 744320102 6,802 -462 549 0.0335
2019-06-03 2018-09-30 13F/A-9 PRUDENTIAL FINL Stock 744320102 7,264 318 4.58 736 13.23 0.0300
2018-10-25 2018-09-30 13F PRUDENTIAL FINL Stock 744320102 7,264 318 736 0.0300
2019-06-03 2018-06-30 13F/A-8 PRUDENTIAL FINL Stock 744320102 6,946 264 3.95 650 -15.36 0.0273
2018-08-07 2018-06-30 13F PRUDENTIAL FINL Stock 744320102 6,946 367 650
2019-06-03 2018-03-31 13F/A-7 PRUDENTIAL FINL INC COM Stock 744320102 6,682 0 0.00 768 0.00 0.0348
2018-05-09 2018-03-31 13F PRUDENTIAL FINL Stock 744320102 6,579 -103 681
2019-06-03 2017-12-31 13F/A-6 PRUDENTIAL FINL INC COM Stock 744320102 6,682 -10,871 -61.93 768 -58.84 0.0348
2018-01-24 2017-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 6,682 -10,871 768
2017-10-30 2017-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 17,553 296 1.72 1,866 0.00 0.0741
2019-06-03 2017-06-30 13F/A-5 PRUDENTIAL FINL INC COM Stock 744320102 17,257 842 5.13 1,866 6.57 0.0791
2017-07-31 2017-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 17,257 842 1,866
2019-06-03 2017-03-31 13F/A-4 PRUDENTIAL FINL INC COM Stock 744320102 16,415 -151 -0.91 1,751 1.57 0.0763
2017-04-26 2017-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 16,415 -151 1,751
2019-06-03 2016-12-31 13F/A-3 PRUDENTIAL FINL INC COM Stock 744320102 16,566 -8 -0.05 1,724 27.42 0.0832
2017-02-14 2016-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 16,566 -8 1,724
2016-11-04 2016-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 16,574 139 0.85 1,353 15.44 0.0704
2019-06-03 2016-06-30 13F/A-2 PRUDENTIAL FINL INC COM Stock 744320102 16,435 10,047 157.28 1,172 101.37 0.0654
2016-08-22 2016-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 16,435 10,047 1,172
2019-06-03 2016-03-31 13F/A-1 PRUDENTIAL FINANCIAL Stock 744320102 6,388 -9,291 -59.26 582 -54.39 0.0795
2016-05-02 2016-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 17,468 1,789 1,262
2016-02-11 2015-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 15,679 15,679 1,276 0.0857
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.