Purple Innovation, Inc.
US ˙ NasdaqGS ˙ US74640Y1064

SecurityPRPL / Purple Innovation, Inc.
InstitutionWasatch Advisors Inc
Wasatch Advisors Inc ownership in PRPL / Purple Innovation, Inc.
Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date		Effective
Date		Form Prev
Shares		 Latest
Shares		 ΔShares
(Percent)		 Ownership
(Percent)		 ΔOwnership
(Percent)
2022-04-07 2022-04-07 13G/A
2022-02-11 2022-02-11 13G/A
2021-10-08 2021-10-08 13G/A
2021-02-11 2021-02-11 13G

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F PURPLE INNOVATION COM 74640Y106 5,071,444 -45,241 -0.88 3,353 -5.09 0.0223
2026-02-12 2025-12-31 13F PURPLE INNOVATION COM 74640Y106 5,116,685 0 0.00 3,533 -26.09 0.0210
2025-11-14 2025-09-30 13F PURPLE INNOVATION COM 74640Y106 5,116,685 488,751 10.56 4,780 41.67 0.0257
2025-08-14 2025-06-30 13F PURPLE INNOVATION COM 74640Y106 4,627,934 641,697 16.10 3,375 11.50 0.0177
2025-05-15 2025-03-31 13F PURPLE INNOVATION COM 74640Y106 3,986,237 1,186,128 42.36 3,026 38.55 0.0169
2025-02-13 2024-12-31 13F PURPLE INNOVATION COM 74640Y106 2,800,109 0 0.00 2,184 -21.10 0.0108
2024-11-14 2024-09-30 13F PURPLE INNOVATION COM 74640Y106 2,800,109 560,407 25.02 2,768 18.85 0.0136
2024-08-14 2024-06-30 13F PURPLE INNOVATION COM 74640Y106 2,239,702 -11,532 -0.51 2,329 -40.54 0.0125
2024-04-18 2024-03-31 13F PURPLE INNOVATION COM 74640Y106 2,251,234 44,414 2.01 3,917 72.33 0.0205
2024-02-14 2023-12-31 13F PURPLE INNOVATION COM 74640Y106 2,206,820 561,491 34.13 2,273 -19.20 0.0125
2023-11-14 2023-09-30 13F PURPLE INNOVATION COM 74640Y106 1,645,329 2,395 0.15 2,814 -38.41 0.0178
2023-08-08 2023-06-30 13F PURPLE INNOVATION COM 74640Y106 1,642,934 779,348 90.25 4,567 100.39 0.0277
2023-05-12 2023-03-31 13F PURPLE INNOVATION COM 74640Y106 863,586 -195,634 -18.47 2,280 -55.08 0.0142
2023-02-14 2022-12-31 13F PURPLE INNOVATION COM 74640Y106 1,059,220 1,059,220 5,074 0.0341
2022-08-12 2022-06-30 13F PURPLE INNOVATION COM 74640Y106 0 -3,169,599 -100.00 0 -100.00
2022-05-13 2022-03-31 13F PURPLE INNOVATION COM 74640Y106 3,169,599 -3,781,172 -54.40 18,542 -79.90 0.0913
2022-02-15 2021-12-31 13F Purple Innovation COM 74640Y106 6,950,771 -282,873 -3.91 92,237 -39.34 0.3763
2021-11-12 2021-09-30 13F PURPLE INNOVATION COM 74640Y106 7,233,644 1,627,651 29.03 152,051 2.70 0.6179
2021-08-12 2021-06-30 13F PURPLE INNOVATION COM 74640Y106 5,605,993 -31,684 -0.56 148,054 -17.02 0.6010
2021-05-10 2021-03-31 13F PURPLE INNOVATION COM 74640Y106 5,637,677 870,818 18.27 178,432 13.64 0.8012
2021-02-12 2020-12-31 13F PURPLE INNOVATION COM 74640Y106 4,766,859 -243,359 -4.86 157,020 26.07 0.7728
2020-11-10 2020-09-30 13F PURPLE INNOVATION COM 74640Y106 5,010,218 3,334,630 199.01 124,554 312.96 0.7922
2020-08-12 2020-06-30 13F PURPLE INNOVATION COM 74640Y106 1,675,588 1,088,582 185.45 30,161 804.65 0.2182
2020-05-08 2020-03-31 13F PURPLE INNOVATION COM 74640Y106 587,006 587,006 3,334 0.0347
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.