Purple Innovation, Inc.
US ˙ NasdaqGS ˙ US74640Y1064

SecurityPRPL / Purple Innovation, Inc.
InstitutionGroup One Trading, L.p.
Latest Disclosed Ownership16,329 shares
Latest Disclosed Value $ 11,275
Group One Trading, L.p. ownership in PRPL / Purple Innovation, Inc.

On February 11, 2026 - Group One Trading, L.p. filed a 13F-HR form disclosing ownership of 16,329 shares of Purple Innovation, Inc. (US:PRPL) valued at $11,275 USD as of December 31, 2025. The entity filed a previous 13F-HR on August 14, 2025 disclosing 0 shares of Purple Innovation, Inc.. The current value of the position is $6,471 USD.

Group One Trading, L.p. has a history of taking positions in derivatives of the underlying security (PRPL) in the form of stock options. The firm currently holds call options representing 40,700 of underlying shares valued at $28,103 USD and put options representing 1,000 of underlying shares valued at $690 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

PRPL / Purple Innovation, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-02-11 2025-12-31 13F PURPLE INNOVATION COM 74640Y106 16,329 16,329 11 0.0000
2025-08-14 2025-06-30 13F PURPLE INNOVATION COM 74640Y106 0 -72,362 -100.00 0 -100.00
2025-05-14 2025-03-31 13F PURPLE INNOVATION COM 74640Y106 72,362 58,431 419.43 55 440.00 0.0002
2025-05-14 2024-12-31 13F/A-1 PURPLE INNOVATION COM 74640Y106 13,931 -25,000 -64.22 11 -73.68 0.0000
2025-02-14 2024-12-31 13F PURPLE INNOVATION COM 74640Y106 13,931 -25,000 11 0.0000
2024-11-14 2024-09-30 13F PURPLE INNOVATION COM 74640Y106 38,931 -56,449 -59.18 38 -61.62 0.0001
2024-08-14 2024-06-30 13F PURPLE INNOVATION COM 74640Y106 95,380 -78,291 -45.08 99 -67.22 0.0004
2024-05-10 2024-03-31 13F PURPLE INNOVATION COM 74640Y106 173,671 117,839 211.06 302 429.82 0.0012
2024-02-14 2023-12-31 13F PURPLE INNOVATION COM 74640Y106 55,832 -5,161 -8.46 58 -45.19 0.0002
2023-11-09 2023-09-30 13F PURPLE INNOVATION COM 74640Y106 60,993 -65,947 -51.95 104 -70.45 0.0004
2023-08-09 2023-06-30 13F PURPLE INNOVATION COM 74640Y106 126,940 79,217 165.99 353 181.60 0.0011
2023-05-12 2023-03-31 13F PURPLE INNOVATION COM 74640Y106 47,723 5,358 12.65 126 -38.12 0.0005
2023-02-09 2022-12-31 13F PURPLE INNOVATION COM 74640Y106 42,365 1,506 3.69 203 22.42 0.0005
2022-11-09 2022-09-30 13F PURPLE INNOVATION COM 74640Y106 40,859 40,859 165 0.0003
2022-02-11 2021-12-31 13F PURPLE INNOVATION COM 74640Y106 0 -15,321 -100.00 0 -100.00
2021-11-12 2021-09-30 13F PURPLE INNOVATION COM 74640Y106 15,321 15,321 322 0.0003
2021-08-10 2021-06-30 13F PURPLE INNOVATION COM 74640Y106 0 -21,484 -100.00 0 -100.00
2021-05-12 2021-03-31 13F PURPLE INNOVATION COM 74640Y106 21,484 -67,404 -75.83 680 -76.78 0.0010
2021-02-10 2020-12-31 13F PURPLE INNOVATION COM 74640Y106 88,888 38,147 75.18 2,928 132.20 0.0051
2020-11-12 2020-09-30 13F PURPLE INNOVATION COM 74640Y106 50,741 46,120 998.05 1,261 1,419.28 0.0040
2020-08-13 2020-06-30 13F PURPLE INNOVATION COM 74640Y106 4,621 4,621 83 0.0004
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-02-11 2025-12-31 13F PURPLE INNOVATION COM Call 40,700 -65.86 28 -74.77 n/a n/a n/a
2025-11-12 2025-09-30 13F PURPLE INNOVATION COM Call 119,200 128.79 111 200.00 n/a n/a n/a
2025-08-14 2025-06-30 13F PURPLE INNOVATION COM Call 52,100 1,057.78 38 1,133.33 n/a n/a n/a
2025-05-14 2025-03-31 13F PURPLE INNOVATION COM Call 4,500 462.50 3 n/a n/a n/a
2025-05-14 2024-12-31 13F/A PURPLE INNOVATION COM Call 800 -98.07 1 -100.00 n/a n/a n/a
2025-02-14 2024-12-31 13F PURPLE INNOVATION COM Call 800 1 n/a n/a n/a
2024-11-14 2024-09-30 13F PURPLE INNOVATION COM Call 41,500 746.94 41 700.00 n/a n/a n/a
2024-08-14 2024-06-30 13F PURPLE INNOVATION COM Call 4,900 68.97 5 0.00 n/a n/a n/a
2024-05-10 2024-03-31 13F PURPLE INNOVATION COM Call 2,900 -92.14 5 -86.84 n/a n/a n/a
2024-02-14 2023-12-31 13F PURPLE INNOVATION COM Call 36,900 -12.77 38 -47.22 n/a n/a n/a
2023-11-09 2023-09-30 13F PURPLE INNOVATION COM Call 42,300 0.95 72 -37.93 n/a n/a n/a
2023-08-09 2023-06-30 13F PURPLE INNOVATION COM Call 41,900 9.69 116 16.00 n/a n/a n/a
2023-05-12 2023-03-31 13F PURPLE INNOVATION COM Call 38,200 -77.06 101 -87.45 n/a n/a n/a
2023-02-09 2022-12-31 13F PURPLE INNOVATION COM Call 166,500 5.78 798 25.12 n/a n/a n/a
2022-11-09 2022-09-30 13F PURPLE INNOVATION COM Call 157,400 21.08 637 60.05 n/a n/a n/a
2022-08-11 2022-06-30 13F PURPLE INNOVATION COM Call 130,000 -2.18 398 -48.78 n/a n/a n/a
2022-05-12 2022-03-31 13F PURPLE INNOVATION COM Call 132,900 -69.31 777 -86.48 n/a n/a n/a
2022-02-11 2021-12-31 13F PURPLE INNOVATION COM Call 433,000 96.55 5,746 24.08 n/a n/a n/a
2021-11-12 2021-09-30 13F PURPLE INNOVATION COM Call 220,300 218.35 4,631 153.34 n/a n/a n/a
2021-08-10 2021-06-30 13F PURPLE INNOVATION COM Call 69,200 -45.98 1,828 -54.91 n/a n/a n/a
2021-05-12 2021-03-31 13F PURPLE INNOVATION COM Call 128,100 43.93 4,054 38.27 n/a n/a n/a
2021-02-10 2020-12-31 13F PURPLE INNOVATION COM Call 89,000 146.54 2,932 226.87 n/a n/a n/a
2020-11-12 2020-09-30 13F PURPLE INNOVATION COM Call 36,100 198.35 897 311.47 n/a n/a n/a
2020-08-13 2020-06-30 13F PURPLE INNOVATION COM Call 12,100 218 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-02-11 2025-12-31 13F PURPLE INNOVATION COM Put 1,000 -98.32 1 -100.00 n/a n/a n/a
2025-11-12 2025-09-30 13F PURPLE INNOVATION COM Put 59,500 321.99 56 450.00 n/a n/a n/a
2025-08-14 2025-06-30 13F PURPLE INNOVATION COM Put 14,100 30.56 10 25.00 n/a n/a n/a
2025-05-14 2025-03-31 13F PURPLE INNOVATION COM Put 10,800 1,250.00 8 n/a n/a n/a
2025-05-14 2024-12-31 13F/A PURPLE INNOVATION COM Put 800 -96.15 1 -100.00 n/a n/a n/a
2025-02-14 2024-12-31 13F PURPLE INNOVATION COM Put 800 1 n/a n/a n/a
2024-11-14 2024-09-30 13F PURPLE INNOVATION COM Put 20,800 0.00 21 -4.76 n/a n/a n/a
2024-08-14 2024-06-30 13F PURPLE INNOVATION COM Put 20,800 -47.21 22 -69.12 n/a n/a n/a
2024-05-10 2024-03-31 13F PURPLE INNOVATION COM Put 39,400 39,300.00 69 n/a n/a n/a
2024-02-14 2023-12-31 13F PURPLE INNOVATION COM Put 100 -98.04 0 -100.00 n/a n/a n/a
2023-11-09 2023-09-30 13F PURPLE INNOVATION COM Put 5,100 -86.22 9 -92.16 n/a n/a n/a
2023-08-09 2023-06-30 13F PURPLE INNOVATION COM Put 37,000 -80.49 103 -79.60 n/a n/a n/a
2023-05-12 2023-03-31 13F PURPLE INNOVATION COM Put 189,600 135.24 501 29.53 n/a n/a n/a
2023-02-09 2022-12-31 13F PURPLE INNOVATION COM Put 80,600 -3.59 386 13.86 n/a n/a n/a
2022-11-09 2022-09-30 13F PURPLE INNOVATION COM Put 83,600 596.67 339 816.22 n/a n/a n/a
2022-08-11 2022-06-30 13F PURPLE INNOVATION COM Put 12,000 -80.20 37 -89.58 n/a n/a n/a
2022-05-12 2022-03-31 13F PURPLE INNOVATION COM Put 60,600 62.03 355 -28.43 n/a n/a n/a
2022-02-11 2021-12-31 13F PURPLE INNOVATION COM Put 37,400 -55.95 496 -72.21 n/a n/a n/a
2021-11-12 2021-09-30 13F PURPLE INNOVATION COM Put 84,900 -29.19 1,785 -43.64 n/a n/a n/a
2021-08-10 2021-06-30 13F PURPLE INNOVATION COM Put 119,900 364.73 3,167 287.64 n/a n/a n/a
2021-05-12 2021-03-31 13F PURPLE INNOVATION COM Put 25,800 18.89 817 14.27 n/a n/a n/a
2021-02-10 2020-12-31 13F PURPLE INNOVATION COM Put 21,700 -30.45 715 -7.86 n/a n/a n/a
2020-11-12 2020-09-30 13F PURPLE INNOVATION COM Put 31,200 403.23 776 592.86 n/a n/a n/a
2020-08-13 2020-06-30 13F PURPLE INNOVATION COM Put 6,200 112 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.