The Procter & Gamble Company
US ˙ NYSE ˙ US7427181091

SecurityPG / The Procter & Gamble Company
InstitutionSmith, Moore & Co.
Latest Disclosed Ownership46,629 shares
Latest Disclosed Value $ 6,735,096
Smith, Moore & Co. reports 2.09% decrease in ownership of PG / The Procter & Gamble Company

On May 5, 2026 - Smith, Moore & Co. filed a 13F-HR form disclosing ownership of 46,629 shares of The Procter & Gamble Company (US:PG) valued at $6,735,093 USD as of March 31, 2026. The current value of the position is $6,536,920 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F PROCTER & GAMBLE CO COM Stock 742718109 46,629 -996 -2.09 6,735 -1.32 0.4899
2026-01-23 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 47,625 9,637 25.37 6,825 16.95 0.5160
2025-11-12 2025-09-30 13F PROCTER AND GAMBLE OM 742718109 37,988 1,256 3.42 5,837 -0.27 0.4470
2025-08-13 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 36,732 5,914 19.19 5,852 11.45 0.4912
2025-05-15 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 30,818 107 0.35 5,252 2.00 0.4863
2025-02-13 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 30,711 -166 -0.54 5,149 -3.72 0.4705
2024-11-12 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 30,877 -274 -0.88 5,348 4.09 0.5107
2024-08-14 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 31,151 -3,781 -10.82 5,137 -9.35 0.5298
2024-05-13 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 34,932 16 0.05 5,668 11.20 0.6039
2024-02-13 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 34,916 -6,255 -15.19 5,097 -14.85 0.6005
2023-11-15 2023-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 41,171 257 0.63 5,986 -3.26 0.7906
2023-11-14 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 40,914 0 6,188 0.7883
2023-08-11 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 40,914 1,336 3.38 6,188 5.15 0.7883
2023-05-12 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 39,578 -589 -1.47 5,885 -3.33 0.8000
2023-02-13 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 40,167 5,569 16.10 6,088 39.35 0.8452
2022-11-14 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 34,598 476 1.39 4,368 -10.97 0.6629
2022-08-12 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 34,122 -301 -0.87 4,906 -6.73 0.7566
2022-05-12 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 34,423 2,473 7.74 5,260 0.65 0.7179
2022-02-08 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 31,950 -972 -2.95 5,226 13.53 0.7258
2021-11-12 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 32,922 3,732 12.79 4,603 16.41 0.7023
2021-08-10 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 29,190 2,909 11.07 3,954 11.10 0.5957
2021-05-14 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 26,281 512 1.99 3,559 -0.22 0.5759
2021-02-16 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 25,769 -346 -1.32 3,567 -1.74 0.6657
2020-11-12 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 26,115 7,127 37.53 3,630 61.05 0.7541
2020-08-10 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 18,988 -6,619 -25.85 2,254 -19.99 0.4979
2020-05-15 2020-03-31 13F PROCTER & GAMBLE COM 742718109 25,607 -4,361 -14.55 2,817 -16.36 0.7428
2020-02-07 2019-12-31 13F PROCTER & GAMBLE COM 742718109 29,968 -774 -2.52 3,368 -11.92 0.6993
2019-11-07 2019-09-30 13F PROCTER & GAMBLE COM 742718109 30,742 -197 -0.64 3,824 12.70 0.8460
2019-08-15 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 30,939 3,930 14.55 3,393 20.15 0.7630
2019-05-07 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 27,009 1,224 4.75 2,824 19.16 0.6718
2019-02-15 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 25,785 -959 -3.59 2,370 6.47 0.6437
2018-11-15 2018-09-30 13F PROCTER AND GAMBLE COM 742718109 26,744 74 0.28 2,226 6.92 0.5076
2018-08-14 2018-06-30 13F PROCTER AND GAMBLE COM 742718109 26,670 2,552 10.58 2,082 8.89 0.5224
2018-05-14 2018-03-31 13F PROCTER AND GAMBLE COM 742718109 24,118 -60 -0.25 1,912 -13.91 0.5124
2018-02-09 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 24,178 -618 -2.49 2,221 -1.55 0.5987
2017-11-02 2017-09-30 13F PROCTER AND GAMBLE COM 742718109 24,796 1,954 8.55 2,256 13.31 0.6417
2017-08-11 2017-06-30 13F PROCTER AND GAMBLE COM 742718109 22,842 2,926 14.69 1,991 11.29 0.6676
2017-05-08 2017-03-31 13F PROCTER AND GAMBLE COM 742718109 19,916 -555 -2.71 1,789 3.95 0.6419
2017-02-02 2016-12-31 13F PROCTER AND GAMBLE COM 742718109 20,471 -10 -0.05 1,721 -6.37 0.6560
2016-11-14 2016-09-30 13F PROCTER AND GAMBLE COM 742718109 20,481 758 3.84 1,838 10.06 0.7386
2016-08-10 2016-06-30 13F PROCTER & GAMBLE COM 742718109 19,723 -229 -1.15 1,670 1.71 0.6919
2016-05-12 2016-03-31 13F PROCTER & GAMBLE COM 742718109 19,952 4,129 26.09 1,642 30.63 0.7093
2016-02-12 2015-12-31 13F PROCTER & GAMBLE COM 742718109 15,823 3,389 27.26 1,257 40.45 0.6249
2015-10-14 2015-09-30 13F/A-1 PROCTER & GAMBLE COM 742718109 12,434 -988 -7.36 895 -14.76 0.4965
2015-10-13 2015-09-30 13F PROCTER & GAMBLE COM 742718109 12,972 1,015
2015-07-31 2015-06-30 13F PROCTER & GAMBLE COM 742718109 13,422 255 1.94 1,050 -2.69 0.5335
2015-05-08 2015-03-31 13F PROCTER & GAMBLE COM 742718109 13,167 -30 -0.23 1,079 -10.23 0.5699
2015-02-10 2014-12-31 13F PROCTER & GAMBLE COM 742718109 13,197 -116 -0.87 1,202 7.80 0.6406
2014-11-07 2014-09-30 13F PROCTER & GAMBLE COM 742718109 13,313 6,224 87.80 1,115 100.18 0.6216
2014-07-24 2014-06-30 13F PROCTER & GAMBLE COM 742718109 7,089 -5,760 -44.83 557 -46.24 0.3377
2014-05-01 2014-03-31 13F PROCTER & GAMBLE COM 742718109 12,849 1,161 9.93 1,036 8.82 0.6207
2014-02-10 2013-12-31 13F PROCTER & GAMBLE COM 742718109 11,688 11,688 952 0.5967
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.