The Procter & Gamble Company
US ˙ NYSE ˙ US7427181091

SecurityPG / The Procter & Gamble Company
InstitutionMorgan Stanley
Latest Disclosed Ownership49,216,260 shares
Latest Disclosed Value $ 7,108,797,103
Morgan Stanley reports 0.80% increase in ownership of PG / The Procter & Gamble Company

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 49,216,260 shares of The Procter & Gamble Company (US:PG) valued at $7,108,796,594 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 48,823,274 shares of The Procter & Gamble Company. This represents a change in shares of 0.80% during the quarter. The current value of the position is $6,899,627,489 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F PROCTER & GAMBLE COM 742718109 49,216,260 392,986 0.80 7,108,797 1.60 0.4283
2026-05-27 2025-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 48,823,274 -2,509,444 -4.89 6,996,864 -11.29 0.4177
2026-02-13 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 48,823,274 -2,509,444 6,996,864 0.4177
2026-05-27 2025-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 51,332,718 -672,475 -1.29 7,887,273 -4.81 0.4775
2025-11-14 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 51,332,718 -672,475 7,887,273 0.4775
2025-08-15 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 52,005,193 782,643 1.53 8,285,468 -5.08 0.5397
2025-05-15 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 51,222,550 -103,729 -0.20 8,729,347 1.45 0.6241
2025-05-15 2024-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 51,326,279 2,289,593 4.67 8,604,851 1.32 0.6029
2025-02-14 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 51,326,279 2,289,593 8,604,851 0.6028
2025-05-14 2024-09-30 13F/A-2 PROCTER AND GAMBLE COM 742718109 49,036,686 798,309 1.65 8,493,154 6.76 0.6159
2025-02-14 2024-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 49,036,686 798,309 8,493,154 0.6158
2024-11-14 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 49,036,686 798,309 8,493,154 0.0731
2025-05-14 2024-06-30 13F/A-2 PROCTER AND GAMBLE COM 742718109 48,238,377 -141,535 -0.29 7,955,474 1.35 0.6156
2024-10-17 2024-06-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 48,238,377 -141,535 7,955,474 0.6155
2024-08-14 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 48,238,377 -141,535 7,955,474 0.6156
2024-10-17 2024-03-31 13F/A-2 PROCTER AND GAMBLE COM 742718109 48,379,912 -366,830 -0.75 7,849,641 9.89 0.6298
2024-08-16 2024-03-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 48,379,912 -366,830 7,849,641 0.0738
2024-05-15 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 48,379,912 -366,830 7,849,641 0.6299
2024-08-16 2023-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 48,746,742 3,980,860 8.89 7,143,348 9.40 0.6295
2024-02-13 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 48,746,742 3,980,860 7,143,348 0.6295
2023-11-15 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 44,765,882 -323,070 -0.72 6,529,552 -4.56 0.6640
2023-08-14 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 45,088,952 1,036,982 2.35 6,841,798 4.45 0.6743
2023-05-15 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 44,051,970 -268,730 -0.61 6,550,088 -2.49 0.7023
2023-02-14 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 44,320,700 4,959,527 12.60 6,717,246 35.17 0.7629
2022-11-14 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 39,361,173 -982,241 -2.43 4,969,346 -14.34 0.6773
2022-10-27 2022-06-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 40,343,414 8,627,012 27.20 5,800,980 19.70 0.7530
2022-08-15 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 40,343,414 8,627,012 5,800,980 0.7530
2022-10-27 2022-03-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 31,716,402 -4,989,379 -13.59 4,846,265 -19.29 0.6536
2022-05-13 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 31,716,402 -4,989,379 4,846,265 0.6536
2022-02-14 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 36,705,781 1,873,861 5.38 6,004,333 23.30 0.7414
2021-11-15 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 34,831,920 331,201 0.96 4,869,502 4.60 0.6558
2021-08-23 2021-06-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 34,500,719 1,632,893 4.97 4,655,181 4.58 0.6140
2021-08-16 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 34,500,719 1,632,893 4,655,181 0.1276
2021-05-17 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 32,867,826 522,528 1.62 4,451,289 -1.09 0.6539
2021-02-16 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 32,345,298 1,964,987 6.47 4,500,525 6.58 0.6951
2020-11-13 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 30,380,311 799,059 2.70 4,222,562 19.38 0.8167
2020-08-14 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 29,581,252 8,698,141 41.65 3,537,031 53.98 0.7829
2020-05-26 2020-03-31 13F/A-1 PROCTER & GAMBLE COM 742718109 20,883,111 7,392,929 54.80 2,297,142 36.34 0.6242
2020-05-15 2020-03-31 13F PROCTER & GAMBLE COM 742718109 20,883,111 7,392,929 2,297,142 176,468.3929
2020-02-14 2019-12-31 13F PROCTER & GAMBLE COM 742718109 13,490,182 627,417 4.88 1,684,924 5.32 0.3918
2019-11-14 2019-09-30 13F PROCTER & GAMBLE COM 742718109 12,862,765 -2,734,503 -17.53 1,599,870 -6.45 0.4235
2019-08-14 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 15,597,268 1,332,040 9.34 1,710,240 15.22 0.4552
2019-05-15 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 14,265,228 -2,498,375 -14.90 1,484,296 -3.67 0.4202
2019-02-14 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 16,763,603 -820,530 -4.67 1,540,910 5.29 0.4611
2019-04-23 2018-09-30 13F/A-2 PROCTER AND GAMBLE COM 742718109 17,584,133 1,784,225 11.29 1,463,528 18.66 0.3663
2018-11-20 2018-09-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 17,584,133 0 1,463,528 0.3663
2018-11-14 2018-09-30 13F PROCTER AND GAMBLE COM 742718109 17,584,133 1,784,225 1,463,528
2019-04-23 2018-06-30 13F/A-1 PROCTER AND GAMBLE COM 742718109 15,799,908 -913,331 -5.46 1,233,339 -6.92 0.3332
2018-08-14 2018-06-30 13F PROCTER AND GAMBLE COM 742718109 15,799,908 -913,331 1,233,339
2019-04-23 2018-03-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 16,713,239 820,956 5.17 1,325,025 -9.26 0.3678
2018-05-14 2018-03-31 13F PROCTER AND GAMBLE COM 742718109 16,713,239 820,956 1,325,025
2019-04-23 2017-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 15,892,283 315,688 2.03 1,460,183 3.04 0.3997
2018-02-14 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 15,892,283 315,688 1,460,183
2017-11-14 2017-09-30 13F PROCTER AND GAMBLE COM 742718109 15,576,595 1,278,717 8.94 1,417,159 13.73 0.4245
2017-08-11 2017-06-30 13F PROCTER AND GAMBLE COM 742718109 14,297,878 805,285 5.97 1,246,063 2.78 0.3764
2017-05-22 2017-03-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 13,492,593 -3,261,502 -19.47 1,212,311 -13.94 0.3726
2017-05-12 2017-03-31 13F PROCTER AND GAMBLE COM 742718109 13,492,593 1,212,311
2017-02-22 2016-12-31 13F/A-1 PROCTER AND GAMBLE COM 742718109 16,754,095 4,202,082 33.48 1,408,684 25.04 0.4610
2017-02-13 2016-12-31 13F PROCTER AND GAMBLE COM 742718109 16,754,095 1,408,684
2016-11-10 2016-09-30 13F PROCTER AND GAMBLE COM 742718109 12,552,013 -1,092,484 -8.01 1,126,543 -2.49 0.3848
2016-08-12 2016-06-30 13F PROCTER & GAMBLE COM 742718109 13,644,497 31,023 0.23 1,155,281 3.10 0.4173
2016-05-12 2016-03-31 13F PROCTER & GAMBLE COM 742718109 13,613,474 539,324 4.13 1,120,526 7.93 0.4312
2016-02-09 2015-12-31 13F PROCTER & GAMBLE COM 742718109 13,074,150 -2,950,253 -18.41 1,038,219 -9.94 0.3758
2016-02-08 2015-09-30 13F/A-1 PROCTER & GAMBLE COM 742718109 16,024,403 -4,489,121 -21.88 1,152,798 -28.17 0.4260
2015-11-09 2015-09-30 13F PROCTER & GAMBLE COM 742718109 16,024,403 1,152,798
2015-08-12 2015-06-30 13F PROCTER & GAMBLE COM 742718109 20,513,524 -804,451 -3.77 1,604,979 -8.12 0.5563
2015-05-14 2015-03-31 13F PROCTER & GAMBLE COM 742718109 21,317,975 631,064 3.05 1,746,797 -7.30 0.6433
2015-02-13 2014-12-31 13F PROCTER & GAMBLE COM 742718109 20,686,911 -707,462 -3.31 1,884,373 5.18 0.6891
2014-12-16 2014-09-30 13F/A-1 PROCTER & GAMBLE COM 742718109 21,394,373 389,631 1.85 1,791,568 5.82 0.6889
2014-11-14 2014-09-30 13F PROCTER & GAMBLE COM 742718109 21,394,373 1,791,568
2014-05-13 2014-03-31 13F PROCTER & GAMBLE COM 742718109 21,004,742 2,456,558 13.24 1,692,984 12.12 0.7090
2014-02-13 2013-12-31 13F PROCTER & GAMBLE COM 742718109 18,548,184 -1,175,123 -5.96 1,510,005 1.28 0.6423
2013-11-13 2013-09-30 13F PROCTER & GAMBLE CO COM COM 742718109 19,723,307 -301,217 -1.50 1,490,884 -3.30 0.7047
2013-08-08 2013-06-30 13F PROCTER & GAMBLE CO COM COM 742718109 20,024,524 20,024,524 1,541,688 0.7777
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.