The Procter & Gamble Company
US ˙ NYSE ˙ US7427181091

SecurityPG / The Procter & Gamble Company
InstitutionD.a. Davidson & Co.
Latest Disclosed Ownership209,047 shares
Latest Disclosed Value $ 30,194,802
D.a. Davidson & Co. reports 1.74% increase in ownership of PG / The Procter & Gamble Company

On May 5, 2026 - D.a. Davidson & Co. filed a 13F-HR form disclosing ownership of 209,047 shares of The Procter & Gamble Company (US:PG) valued at $30,194,749 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 205,472 shares of The Procter & Gamble Company. This represents a change in shares of 1.74% during the quarter. The current value of the position is $29,306,299 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F PROCTER & GAMBLE COM 742718109 209,047 3,575 1.74 30,195 2.54 0.1830
2026-01-29 2025-12-31 13F PROCTER AND GAMBLE COM 742718109 205,472 -2,843 -1.36 29,446 -8.00 0.1804
2025-10-22 2025-09-30 13F PROCTER AND GAMBLE COM 742718109 208,315 -1,178 -0.56 32,008 -4.10 0.2048
2025-07-30 2025-06-30 13F PROCTER AND GAMBLE COM 742718109 209,493 3,293 1.60 33,377 -5.02 0.2350
2025-04-28 2025-03-31 13F PROCTER AND GAMBLE COM 742718109 206,200 10,258 5.24 35,141 6.97 0.2822
2025-01-31 2024-12-31 13F PROCTER AND GAMBLE COM 742718109 195,942 7,797 4.14 32,850 0.81 0.2673
2024-11-13 2024-09-30 13F PROCTER AND GAMBLE COM 742718109 188,145 2,050 1.10 32,587 6.18 0.2691
2024-08-01 2024-06-30 13F PROCTER AND GAMBLE COM 742718109 186,095 1,067 0.58 30,690 2.23 0.2720
2024-05-13 2024-03-31 13F PROCTER AND GAMBLE COM 742718109 185,028 3,781 2.09 30,021 13.03 0.2704
2024-02-09 2023-12-31 13F PROCTER AND GAMBLE COM 742718109 181,247 -207 -0.11 26,560 0.36 0.2604
2023-11-08 2023-09-30 13F PROCTER AND GAMBLE COM 742718109 181,454 1,981 1.10 26,467 -2.82 0.2873
2023-08-11 2023-06-30 13F PROCTER AND GAMBLE COM 742718109 179,473 -1,231 -0.68 27,233 1.37 0.2875
2023-04-25 2023-03-31 13F PROCTER AND GAMBLE COM 742718109 180,704 -16,164 -8.21 26,864 -10.02 0.3022
2023-02-03 2022-12-31 13F PROCTER AND GAMBLE COM 742718109 196,868 392 0.20 29,857 20.13 0.3522
2022-11-07 2022-09-30 13F PROCTER AND GAMBLE COM 742718109 196,476 -7,532 -3.69 24,853 -15.28 0.3255
2022-07-28 2022-06-30 13F PROCTER AND GAMBLE COM 742718109 204,008 4,846 2.43 29,334 -3.61 0.3684
2022-05-12 2022-03-31 13F PROCTER AND GAMBLE COM 742718109 199,162 5,454 2.82 30,432 -3.91 0.3315
2022-01-31 2021-12-31 13F PROCTER AND GAMBLE COM 742718109 193,708 3,978 2.10 31,671 19.41 0.3375
2021-11-15 2021-09-30 13F PROCTER AND GAMBLE COM 742718109 189,730 9,995 5.56 26,524 9.37 0.3078
2021-08-10 2021-06-30 13F PROCTER AND GAMBLE COM 742718109 179,735 -1,744 -0.96 24,252 -1.33 0.2844
2021-05-07 2021-03-31 13F PROCTER AND GAMBLE COM 742718109 181,479 30,920 20.54 24,578 17.47 0.3144
2021-02-10 2020-12-31 13F PROCTER AND GAMBLE COM 742718109 150,559 -757 -0.50 20,922 -0.52 0.3198
2020-11-02 2020-09-30 13F PROCTER AND GAMBLE COM 742718109 151,316 942 0.63 21,031 16.97 0.3660
2020-08-10 2020-06-30 13F PROCTER AND GAMBLE COM 742718109 150,374 -33,075 -18.03 17,980 -11.35 0.3357
2020-05-05 2020-03-31 13F PROCTER & GAMBLE COM 742718109 183,449 94 0.05 20,283 -11.40 0.3959
2020-02-14 2019-12-31 13F PROCTER & GAMBLE COM 742718109 183,355 13,394 7.88 22,892 8.29 0.3700
2019-11-05 2019-09-30 13F PROCTER & GAMBLE COM 742718109 169,961 2,589 1.55 21,140 15.19 0.3788
2019-08-13 2019-06-30 13F PROCTER AND GAMBLE COM 742718109 167,372 -27,915 -14.29 18,352 -7.39 0.3419
2019-05-13 2019-03-31 13F PROCTER AND GAMBLE COM 742718109 195,287 -21,478 -9.91 19,816 -0.55 0.3406
2019-01-29 2018-12-31 13F PROCTER AND GAMBLE COM 742718109 216,765 -6,984 -3.12 19,925 6.99 0.3885
2018-11-13 2018-09-30 13F PROCTER AND GAMBLE COM 742718109 223,749 -10,283 -4.39 18,623 1.94 0.3313
2018-08-02 2018-06-30 13F PROCTER AND GAMBLE COM 742718109 234,032 -320,194 -57.77 18,269 -58.42 0.3581
2018-05-04 2018-03-31 13F PROCTER AND GAMBLE COM 742718109 554,226 23,382 4.40 43,939 -9.91 0.9081
2018-02-08 2017-12-31 13F PROCTER AND GAMBLE COM 742718109 530,844 -17,994 -3.28 48,774 -2.32 1.0226
2017-11-08 2017-09-30 13F PROCTER AND GAMBLE COM 742718109 548,838 24,344 4.64 49,933 9.24 0.9797
2017-08-11 2017-06-30 13F PROCTER & GAMBLE COM 742718109 524,494 41,636 8.62 45,709 5.36 1.0323
2017-05-12 2017-03-31 13F PROCTER & GAMBLE COM 742718109 482,858 12,939 2.75 43,384 9.82 1.0521
2017-02-15 2016-12-31 13F PROCTER & GAMBLE COM 742718109 469,919 36,970 8.54 39,505 1.68 0.8959
2016-11-18 2016-09-30 13F/A-1 PROCTER & GAMBLE COM 742718109 432,949 58,781 15.71 38,851 22.66 0.9668
2016-11-14 2016-09-30 13F PROCTER & GAMBLE COM 742718109 432,949 38,851
2016-08-13 2016-06-30 13F PROCTER & GAMBLE COM 742718109 374,168 21,418 6.07 31,673 9.11 0.9319
2016-05-13 2016-03-31 13F PROCTER & GAMBLE COM 742718109 352,750 680 0.19 29,029 3.84 0.9040
2016-02-12 2015-12-31 13F PROCTER & GAMBLE COM 742718109 352,070 -452 -0.13 27,955 10.25 0.9107
2015-11-13 2015-09-30 13F PROCTER & GAMBLE COM 742718109 352,522 38,236 12.17 25,357 3.14 0.8874
2015-08-14 2015-06-30 13F PROCTER & GAMBLE COM 742718109 314,286 6,389 2.08 24,586 -2.53 0.8080
2015-05-06 2015-03-31 13F PROCTER & GAMBLE COM 742718109 307,897 -4,583 -1.47 25,225 -11.36 0.8280
2015-02-12 2014-12-31 13F PROCTER & GAMBLE COM 742718109 312,480 19,343 6.60 28,459 15.96 0.9304
2014-11-12 2014-09-30 13F PROCTER & GAMBLE COM 742718109 293,137 17,353 6.29 24,543 13.26 0.8317
2014-07-29 2014-06-30 13F PROCTER & GAMBLE COM 742718109 275,784 30,432 12.40 21,670 9.60 0.7339
2014-05-05 2014-03-31 13F PROCTER & GAMBLE COM 742718109 245,352 21,855 9.78 19,771 8.69 0.7068
2014-02-13 2013-12-31 13F/A-1 PROCTER & GAMBLE COM 742718109 223,497 38,292 20.68 18,190 29.97 0.6794
2014-02-12 2013-12-31 13F PROCTER & GAMBLE COM 742718109 223,497 18,190
2013-11-14 2013-09-30 13F PROCTER & GAMBLE COM 742718109 185,205 7,853 4.43 13,996 2.53 0.6296
2013-08-16 2013-06-30 13F PROCTER & GAMBLE COM 742718109 177,352 177,352 13,650 0.6590
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.