ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionToth Financial Advisory Corp
Latest Disclosed Ownership1,846 shares
Latest Disclosed Value $ 193,000
Toth Financial Advisory Corp reports 75.81% increase in ownership of NOW / ServiceNow, Inc.

On April 16, 2026 - Toth Financial Advisory Corp filed a 13F-HR form disclosing ownership of 1,846 shares of ServiceNow, Inc. (US:NOW) valued at $192,999 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 20, 2026 disclosing 1,050 shares of ServiceNow, Inc.. This represents a change in shares of 75.81% during the quarter. The current value of the position is $217,643 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F SERVICENOW COM 81762P102 1,846 796 75.81 193 20.63 0.0212
2026-01-20 2025-12-31 13F SERVICENOW COM 81762P102 1,050 845 412.20 161 -14.89 0.0175
2025-10-09 2025-09-30 13F SERVICENOW COM 81762P102 205 -615 -75.00 189 -77.70 0.0203
2025-07-14 2025-06-30 13F SERVICENOW COM 81762P102 820 616 301.96 843 420.37 0.0983
2025-04-14 2025-03-31 13F SERVICENOW COM 81762P102 204 0 0.00 162 -25.00 0.0196
2025-01-21 2024-12-31 13F SERVICENOW COM 81762P102 204 -3 -1.45 216 16.76 0.0254
2024-10-21 2024-09-30 13F SERVICENOW COM 81762P102 207 1 0.49 185 14.20 0.0219
2024-07-16 2024-06-30 13F SERVICENOW COM 81762P102 206 -973 -82.53 162 -81.96 0.0206
2024-04-16 2024-03-31 13F SERVICENOW COM 81762P102 1,179 -16 -1.34 899 6.40 0.1125
2024-01-26 2023-12-31 13F SERVICENOW COM 81762P102 1,195 6 0.50 844 27.11 0.1145
2023-10-12 2023-09-30 13F SERVICENOW COM 81762P102 1,189 -965 -44.80 665 -45.12 0.1012
2023-07-24 2023-06-30 13F SERVICENOW COM 81762P102 2,154 1,956 987.88 1,210 1,215.22 0.1751
2023-04-24 2023-03-31 13F SERVICENOW COM 81762P102 198 18 10.00 92 33.33 0.0144
2023-01-24 2022-12-31 13F SERVICENOW COM 81762P102 180 0 0.00 70 1.47 0.0113
2022-10-14 2022-09-30 13F SERVICENOW COM 81762P102 180 0 0.00 68 -20.93 0.0123
2022-07-25 2022-06-30 13F SERVICENOW COM 81762P102 180 5 2.86 86 -11.34 0.0150
2022-04-26 2022-03-31 13F SERVICENOW COM 81762P102 175 -1,335 -88.41 97 -90.10 0.0145
2022-01-31 2021-12-31 13F SERVICENOW COM 81762P102 1,510 2 0.13 980 4.48 0.1336
2021-10-20 2021-09-30 13F SERVICENOW COM 81762P102 1,508 1,352 866.67 938 990.70 0.1425
2021-07-26 2021-06-30 13F SERVICENOW COM 81762P102 156 0 0.00 86 10.26 0.0131
2021-04-20 2021-03-31 13F SERVICENOW COM 81762P102 156 -1,535 -90.77 78 -91.62 0.0124
2021-01-25 2020-12-31 13F SERVICENOW COM 81762P102 1,691 -1,348 -44.36 931 -36.84 0.1596
2020-10-16 2020-09-30 13F SERVICENOW COM 81762P102 3,039 90 3.05 1,474 23.35 0.2831
2020-07-14 2020-06-30 13F SERVICENOW COM 81762P102 2,949 149 5.32 1,195 49.00 0.2588
2020-04-20 2020-03-31 13F SERVICENOW COM 81762P102 2,800 925 49.33 802 51.61 0.2316
2020-01-27 2019-12-31 13F SERVICENOW COM 81762P102 1,875 -810 -30.17 529 -22.43 0.1073
2019-10-15 2019-09-30 13F SERVICENOW COM 81762P102 2,685 -80 -2.89 682 -10.14 0.1494
2019-07-17 2019-06-30 13F SERVICENOW COM 81762P102 2,765 105 3.95 759 15.70 0.1698
2019-04-15 2019-03-31 13F SERVICENOW COM 81762P102 2,660 2,610 5,220.00 656 7,188.89 0.1536
2019-01-22 2018-12-31 13F SERVICENOW COM 81762P102 50 -50 -50.00 9 -55.00 0.0025
2018-10-15 2018-09-30 13F SERVICENOW COM 81762P102 100 0 0.00 20 17.65 0.0044
2018-07-23 2018-06-30 13F SERVICENOW COM 81762P102 100 0 0.00 17 0.00 0.0040
2018-04-25 2018-03-31 13F SERVICENOW COM 81762P102 100 0 0.00 17 30.77 0.0041
2018-02-06 2017-12-31 13F SERVICENOW COM 81762P102 100 100 13 0.0031
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.