ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionSigma Planning Corp
Latest Disclosed Ownership18,765 shares
Latest Disclosed Value $ 1,961,844
Sigma Planning Corp reports 16.76% increase in ownership of NOW / ServiceNow, Inc.

On May 4, 2026 - Sigma Planning Corp filed a 13F-HR form disclosing ownership of 18,765 shares of ServiceNow, Inc. (US:NOW) valued at $1,961,881 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 30, 2026 disclosing 16,071 shares of ServiceNow, Inc.. This represents a change in shares of 16.76% during the quarter. The current value of the position is $2,212,394 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F SERVICENOW COM 81762P102 18,765 2,694 16.76 1,962 -26.19 0.0545
2026-01-30 2025-12-31 13F SERVICENOW COM 81762P102 16,071 12,336 330.28 2,657 -22.69 0.0734
2025-11-10 2025-09-30 13F SERVICENOW COM 81762P102 3,735 1,013 37.22 3,438 22.84 0.0977
2025-08-05 2025-06-30 13F SERVICENOW COM 81762P102 2,722 -200 -6.84 2,799 20.29 0.0841
2025-05-02 2025-03-31 13F SERVICENOW COM 81762P102 2,922 -1,861 -38.91 2,326 -54.12 0.0742
2025-02-03 2024-12-31 13F SERVICENOW COM 81762P102 4,783 80 1.70 5,071 20.54 0.1592
2024-11-04 2024-09-30 13F SERVICENOW COM 81762P102 4,703 1,969 72.02 4,206 95.63 0.1288
2024-08-06 2024-06-30 13F SERVICENOW COM 81762P102 2,734 -5,357 -66.21 2,151 -65.14 0.0682
2024-05-02 2024-03-31 13F SERVICENOW COM 81762P102 8,091 7,110 724.77 6,169 790.04 0.1939
2024-02-01 2023-12-31 13F SERVICENOW COM 81762P102 981 -1,655 -62.78 693 -52.95 0.0542
2023-11-06 2023-09-30 13F SERVICENOW COM 81762P102 2,636 220 9.11 1,474 8.47 0.0552
2023-08-02 2023-06-30 13F SERVICENOW COM 81762P102 2,416 -38 -1.55 1,358 19.12 0.0488
2023-05-08 2023-03-31 13F SERVICENOW COM 81762P102 2,454 23 0.95 1,141 20.76 0.0379
2023-01-24 2022-12-31 13F SERVICENOW COM 81762P102 2,431 360 17.38 944 20.72 0.0338
2022-11-10 2022-09-30 13F SERVICENOW COM 81762P102 2,071 128 6.59 782 -15.37 0.0298
2022-08-11 2022-06-30 13F SERVICENOW COM 81762P102 1,943 346 21.67 924 3.94 0.0321
2022-04-20 2022-03-31 13F SERVICENOW COM 81762P102 1,597 -127 -7.37 889 -20.55 0.0266
2022-02-02 2021-12-31 13F SERVICE NOW Stock 81762P102 1,724 178 11.51 1,119 16.32 0.0312
2021-10-28 2021-09-30 13F SERVICENOW COM 81762P102 1,546 -91 -5.56 962 6.89 0.0289
2021-08-13 2021-06-30 13F SERVICE NOW Stock 81762P102 1,637 75 4.80 900 15.24 0.0268
2021-05-06 2021-03-31 13F SERVICE NOW Stock 81762P102 1,562 -1,519 -49.30 781 -53.95 0.0250
2021-02-09 2020-12-31 13F SERVICENOW COM 81762P102 3,081 -417 -11.92 1,696 -0.06 0.0577
2020-11-03 2020-09-30 13F SERVICENOW COM 81762P102 3,498 720 25.92 1,697 50.84 0.0672
2020-07-31 2020-06-30 13F SERVICENOW COM 81762P102 2,778 1,140 69.60 1,125 139.87 0.0494
2020-05-01 2020-03-31 13F SERVICENOW COM 81762P102 1,638 103 6.71 469 8.31 0.0278
2020-02-03 2019-12-31 13F SERVICENOW COM 81762P102 1,535 124 8.79 433 20.95 0.0183
2019-11-01 2019-09-30 13F SERVICENOW COM 81762P102 1,411 -11,419 -89.00 358 -89.84 0.0172
2019-08-01 2019-06-30 13F SERVICENOW COM 81762P102 12,830 11,544 897.67 3,523 1,011.36 0.1815
2019-05-01 2019-03-31 13F SERVICENOW COM 81762P102 1,286 -613 -32.28 317 -6.21 0.0180
2019-01-31 2018-12-31 13F SERVICENOW COM 81762P102 1,899 -866 -31.32 338 -37.52 0.0246
2018-11-07 2018-09-30 13F SERVICENOW COM 81762P102 2,765 942 51.67 541 72.29 0.0318
2018-08-02 2018-06-30 13F SERVICENOW COM 81762P102 1,823 49 2.76 314 6.80 0.0210
2018-05-11 2018-03-31 13F SERVICENOW COM 81762P102 1,774 1,774 294 0.0215
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.