ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionHm Payson & Co
Latest Disclosed Ownership3,989 shares
Latest Disclosed Value $ 417,044
Hm Payson & Co reports 17.05% increase in ownership of NOW / ServiceNow, Inc.

On April 13, 2026 - Hm Payson & Co filed a 13F-HR form disclosing ownership of 3,989 shares of ServiceNow, Inc. (US:NOW) valued at $417,050 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 3,408 shares of ServiceNow, Inc.. This represents a change in shares of 17.05% during the quarter. The current value of the position is $470,303 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-13 2026-03-31 13F SERVICENOW COM 81762P102 3,989 581 17.05 417 -20.11 0.0031
2026-02-12 2025-12-31 13F SERVICENOW COM 81762P102 3,408 2,785 447.03 522 -8.90
2025-10-17 2025-09-30 13F SERVICENOW COM 81762P102 623 -60 -8.78 573 -18.38 0.0082
2025-10-17 2025-06-30 13F SERVICENOW COM 81762P102 683 -100 -12.77 702 12.68 0.0111
2025-04-29 2025-03-31 13F SERVICENOW COM 81762P102 783 100 14.64 623 -13.95 0.0109
2025-02-07 2024-12-31 13F SERVICENOW COM 81762P102 683 -21 -2.98 724 15.10 0.0123
2024-10-28 2024-09-30 13F SERVICENOW COM 81762P102 704 143 25.49 630 42.63 0.0108
2024-08-13 2024-06-30 13F SERVICENOW COM 81762P102 561 -12 -2.09 441 1.15 0.0080
2024-06-20 2024-03-31 13F SERVICENOW COM 81762P102 573 11 1.96 437 9.82 0.0081
2024-02-13 2023-12-31 13F SERVICENOW COM 81762P102 562 -6 -1.06 397 25.24 0.0082
2023-11-06 2023-09-30 13F SERVICENOW COM 81762P102 568 -24 -4.05 317 -4.52 0.0074
2023-07-17 2023-06-30 13F SERVICENOW COM 81762P102 592 15 2.60 333 23.88 0.0075
2023-04-18 2023-03-31 13F SERVICENOW COM 81762P102 577 0 0.00 268 19.64 0.0064
2023-02-06 2022-12-31 13F SERVICENOW COM 81762P102 577 105 22.25 224 25.84 0.0056
2022-10-25 2022-09-30 13F SERVICENOW COM 81762P102 472 0 0.00 178 -20.54 0.0049
2022-08-15 2022-06-30 13F SERVICENOW COM 81762P102 472 -150 -24.12 224 -35.26 0.0057
2022-05-12 2022-03-31 13F SERVICENOW COM 81762P102 622 -23 -3.57 346 -17.42 0.0079
2022-02-15 2021-12-31 13F SERVICENOW COM 81762P102 645 90 16.22 419 21.45 0.0091
2021-11-30 2021-09-30 13F SERVICENOW COM 81762P102 555 -131 -19.10 345 -8.49 0.0084
2021-08-17 2021-06-30 13F SERVICENOW COM 81762P102 686 -49 -6.67 377 2.45 0.0092
2021-06-15 2021-03-31 13F SERVICENOW COM 81762P102 735 160 27.83 368 16.46 0.0098
2021-03-10 2020-12-31 13F SERVICENOW COM 81762P102 575 270 88.52 316 113.51 0.0087
2020-12-21 2020-09-30 13F SERVICENOW COM 81762P102 305 58 23.48 148 48.00 0.0046
2020-08-13 2020-06-30 13F SERVICENOW COM 81762P102 247 0 0.00 100 40.85 0.0034
2020-07-01 2020-03-31 13F SERVICENOW COM 81762P102 247 0 0.00 71 1.43 0.0028
2020-02-18 2019-12-31 13F SERVICENOW COM 81762P102 247 0 0.00 70 11.11 0.0022
2019-11-12 2019-09-30 13F SERVICENOW COM 81762P102 247 0 0.00 63 -7.35 0.0022
2019-08-15 2019-06-30 13F SERVICENOW COM 81762P102 247 247 68 0.0024
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.