ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionD.a. Davidson & Co.
Latest Disclosed Ownership304,399 shares
Latest Disclosed Value $ 31,824,915
D.a. Davidson & Co. reports 118.63% increase in ownership of NOW / ServiceNow, Inc.

On May 5, 2026 - D.a. Davidson & Co. filed a 13F-HR form disclosing ownership of 304,399 shares of ServiceNow, Inc. (US:NOW) valued at $31,824,915 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 139,228 shares of ServiceNow, Inc.. This represents a change in shares of 118.63% during the quarter. The current value of the position is $35,888,642 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F SERVICENOW COM 81762P102 304,399 165,171 118.63 31,825 49.21 0.1929
2026-01-29 2025-12-31 13F SERVICENOW COM 81762P102 139,228 122,244 719.76 21,328 36.46 0.1306
2025-10-22 2025-09-30 13F SERVICENOW COM 81762P102 16,984 89 0.53 15,630 -10.01 0.1000
2025-07-30 2025-06-30 13F SERVICENOW COM 81762P102 16,895 3,023 21.79 17,369 57.27 0.1223
2025-04-28 2025-03-31 13F SERVICENOW COM 81762P102 13,872 162 1.18 11,044 -24.01 0.0887
2025-01-31 2024-12-31 13F SERVICENOW COM 81762P102 13,710 -375 -2.66 14,534 15.38 0.1183
2024-11-13 2024-09-30 13F SERVICENOW COM 81762P102 14,085 -347 -2.40 12,597 10.96 0.1040
2024-08-01 2024-06-30 13F SERVICENOW COM 81762P102 14,432 37 0.26 11,353 3.45 0.1006
2024-05-13 2024-03-31 13F SERVICENOW COM 81762P102 14,395 -275 -1.87 10,975 5.89 0.0989
2024-02-09 2023-12-31 13F SERVICENOW COM 81762P102 14,670 1,128 8.33 10,364 36.93 0.1016
2023-11-08 2023-09-30 13F SERVICENOW COM 81762P102 13,542 510 3.91 7,569 3.36 0.0822
2023-08-11 2023-06-30 13F SERVICENOW COM 81762P102 13,032 1,702 15.02 7,324 39.09 0.0773
2023-04-25 2023-03-31 13F SERVICENOW COM 81762P102 11,330 2,871 33.94 5,265 60.32 0.0592
2023-02-03 2022-12-31 13F SERVICENOW COM 81762P102 8,459 3,090 57.55 3,284 62.01 0.0387
2022-11-07 2022-09-30 13F SERVICENOW COM 81762P102 5,369 621 13.08 2,027 -10.23 0.0265
2022-07-28 2022-06-30 13F SERVICENOW COM 81762P102 4,748 -439 -8.46 2,258 -21.84 0.0284
2022-05-12 2022-03-31 13F SERVICENOW COM 81762P102 5,187 658 14.53 2,889 -1.73 0.0315
2022-01-31 2021-12-31 13F SERVICENOW COM 81762P102 4,529 1,597 54.47 2,940 61.18 0.0313
2021-11-15 2021-09-30 13F SERVICENOW COM 81762P102 2,932 892 43.73 1,824 62.71 0.0212
2021-08-10 2021-06-30 13F SERVICENOW COM 81762P102 2,040 1,053 106.69 1,121 126.92 0.0131
2021-05-07 2021-03-31 13F SERVICENOW COM 81762P102 987 133 15.57 494 5.11 0.0063
2021-02-10 2020-12-31 13F SERVICENOW COM 81762P102 854 26 3.14 470 16.92 0.0072
2020-11-02 2020-09-30 13F SERVICENOW COM 81762P102 828 65 8.52 402 30.10 0.0070
2020-08-10 2020-06-30 13F SERVICENOW COM 81762P102 763 -77 -9.17 309 28.22 0.0058
2020-05-05 2020-03-31 13F SERVICENOW COM 81762P102 840 -39 -4.44 241 -2.82 0.0047
2020-02-14 2019-12-31 13F SERVICENOW COM 81762P102 879 0 0.00 248 11.21 0.0040
2019-11-05 2019-09-30 13F SERVICENOW COM 81762P102 879 34 4.02 223 -3.88 0.0040
2019-08-13 2019-06-30 13F SERVICENOW COM 81762P102 845 -393 -31.74 232 -21.62 0.0043
2019-05-13 2019-03-31 13F SERVICENOW COM 81762P102 1,238 61 5.18 296 40.95 0.0051
2019-01-29 2018-12-31 13F SERVICENOW COM 81762P102 1,177 1,177 210 0.0041
2017-08-11 2017-06-30 13F SERVICENOW COM 81762P102 0 -30 -100.00 0 -100.00
2017-05-12 2017-03-31 13F SERVICENOW COM 81762P102 30 -92 -75.41 2 -75.00 0.0000
2017-02-15 2016-12-31 13F SERVICENOW COM 81762P102 122 0 0.00 8 -11.11 0.0002
2016-11-18 2016-09-30 13F/A-1 SERVICENOW COM 81762P102 122 0 0.00 9 28.57 0.0002
2016-11-14 2016-09-30 13F SERVICENOW COM 81762P102 122 9
2016-08-13 2016-06-30 13F SERVICENOW COM 81762P102 122 -84 -40.78 7 -58.82 0.0002
2016-02-12 2015-12-31 13F SERVICENOW COM 81762P102 206 0 0.00 17 21.43 0.0006
2015-11-13 2015-09-30 13F SERVICENOW COM 81762P102 206 182 758.33 14 1,300.00 0.0005
2014-02-13 2013-12-31 13F/A-1 SERVICENOW COM 81762P102 24 0 0.00 1 0.00 0.0000
2014-02-12 2013-12-31 13F SERVICENOW COM 81762P102 24 1
2013-11-14 2013-09-30 13F SERVICENOW COM 81762P102 24 -3,920 -99.39 1 -99.37 0.0000
2013-08-16 2013-06-30 13F SERVICENOW COM 81762P102 3,944 3,944 158 0.0076
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.