ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionCENTRAL TRUST Co
Latest Disclosed Ownership11,401 shares
Latest Disclosed Value $ 1,191,975
CENTRAL TRUST Co reports 15.37% increase in ownership of NOW / ServiceNow, Inc.

On April 17, 2026 - CENTRAL TRUST Co filed a 13F-HR form disclosing ownership of 11,401 shares of ServiceNow, Inc. (US:NOW) valued at $1,191,975 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 9,882 shares of ServiceNow, Inc.. This represents a change in shares of 15.37% during the quarter. The current value of the position is $1,344,178 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F SERVICENOW COM 81762P102 11,401 1,519 15.37 1,192 -21.28 0.0235
2026-02-02 2025-12-31 13F SERVICENOW COM 81762P102 9,882 8,105 456.11 1,514 -7.46 0.0297
2025-11-06 2025-09-30 13F SERVICENOW COM 81762P102 1,777 -611 -25.59 1,635 -33.40 0.0342
2025-08-07 2025-06-30 13F SERVICENOW COM 81762P102 2,388 159 7.13 2,455 38.39 0.0566
2025-04-18 2025-03-31 13F SERVICENOW COM 81762P102 2,229 -63 -2.75 1,775 -26.97 0.0436
2025-01-24 2024-12-31 13F SERVICENOW COM 81762P102 2,292 35 1.55 2,430 20.37 0.0595
2024-10-22 2024-09-30 13F SERVICENOW COM 81762P102 2,257 760 50.77 2,019 71.45 0.0473
2024-08-05 2024-06-30 13F SERVICENOW COM 81762P102 1,497 419 38.87 1,178 43.36 0.0288
2024-04-24 2024-03-31 13F SERVICENOW COM 81762P102 1,078 230 27.12 822 37.06 0.0205
2024-01-24 2023-12-31 13F SERVICENOW COM 81762P102 848 18 2.17 599 29.37 0.0159
2023-10-26 2023-09-30 13F SERVICENOW COM 81762P102 830 0 0.00 464 -0.64 0.0134
2023-07-26 2023-06-30 13F SERVICENOW COM 81762P102 830 400 93.02 466 134.17 0.0130
2023-04-19 2023-03-31 13F SERVICENOW COM 81762P102 430 0 0.00 200 19.88 0.0058
2023-01-26 2022-12-31 13F SERVICENOW COM 81762P102 430 -36 -7.73 167 -5.68 0.0051
2022-11-17 2022-09-30 13F/A-2 SERVICENOW COM 81762P102 466 -53 -10.21 176 -28.74 0.0060
2022-11-04 2022-09-30 13F/A-1 SERVICENOW COM 81762P102 519 0 247 0.0044
2022-11-03 2022-09-30 13F SERVICENOW COM 81762P102 519 0 247 0.0044
2022-08-09 2022-06-30 13F SERVICENOW COM 81762P102 519 -310 -37.39 247 -46.54 0.0081
2022-05-03 2022-03-31 13F SERVICENOW COMMON STOCK 81762P102 829 -5 -0.60 462 -14.60 0.0132
2022-02-08 2021-12-31 13F SERVICENOW COMMON STOCK 81762P102 834 23 2.84 541 7.34 0.0152
2021-10-19 2021-09-30 13F SERVICENOW COMMON STOCK 81762P102 811 -9 -1.10 504 11.75 0.0180
2021-07-23 2021-06-30 13F SERVICENOW COMMON STOCK 81762P102 820 -100 -10.87 451 -2.17 0.0164
2021-04-23 2021-03-31 13F SERVICENOW COMMON STOCK 81762P102 920 -806 -46.70 461 -51.47 0.0180
2021-01-29 2020-12-31 13F SERVICENOW COMMON STOCK 81762P102 1,726 -98 -5.37 950 7.47 0.0388
2020-10-22 2020-09-30 13F SERVICENOW COMMON STOCK 81762P102 1,824 607 49.88 884 79.31 0.0400
2020-07-14 2020-06-30 13F SERVICENOW COMMON STOCK 81762P102 1,217 -302 -19.88 493 13.07 0.0247
2020-04-17 2020-03-31 13F SERVICENOW COMMON STOCK 81762P102 1,519 -35 -2.25 436 -0.46 0.0267
2020-01-21 2019-12-31 13F SERVICENOW COMMON STOCK 81762P102 1,554 -117 -7.00 438 3.30 0.0224
2019-10-28 2019-09-30 13F SERVICENOW COMMON STOCK 81762P102 1,671 -365 -17.93 424 -31.06 0.0239
2019-07-12 2019-06-30 13F SERVICENOW COMMON STOCK 81762P102 2,036 -317 -13.47 615 6.03 0.0350
2019-04-26 2019-03-31 13F SERVICENOW COMMON STOCK 81762P102 2,353 -279 -10.60 580 23.67 0.0346
2019-01-08 2018-12-31 13F SERVICENOW COMMON STOCK 81762P102 2,632 -30 -1.13 469 -9.98 0.0312
2018-10-04 2018-09-30 13F SERVICENOW COMMON STOCK 81762P102 2,662 238 9.82 521 24.64 0.0303
2018-07-09 2018-06-30 13F SERVICENOW COMMON STOCK 81762P102 2,424 2,099 645.85 418 2,222.22 0.0267
2014-01-27 2013-12-31 13F SERVICENOW COMMON STOCK 81762P102 325 125 62.50 18 80.00 0.0015
2013-10-24 2013-09-30 13F SERVICENOW COMMON STOCK 81762P102 200 200 10 0.0009
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.