ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionAlps Advisors Inc
Latest Disclosed Ownership26,678 shares
Latest Disclosed Value $ 2,789,185
Alps Advisors Inc reports 19.75% increase in ownership of NOW / ServiceNow, Inc.

On May 8, 2026 - Alps Advisors Inc filed a 13F-HR form disclosing ownership of 26,678 shares of ServiceNow, Inc. (US:NOW) valued at $2,789,185 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 22,278 shares of ServiceNow, Inc.. This represents a change in shares of 19.75% during the quarter. The current value of the position is $3,145,336 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-08 2026-03-31 13F SERVICENOW COM 81762P102 26,678 4,400 19.75 2,789 -18.26 0.0120
2026-02-12 2025-12-31 13F SERVICENOW COM 81762P102 22,278 17,212 339.76 3,413 -26.81 0.0199
2025-11-05 2025-09-30 13F SERVICENOW COM 81762P102 5,066 943 22.87 4,662 10.00 0.0260
2025-08-11 2025-06-30 13F SERVICENOW COM 81762P102 4,123 74 1.83 4,239 31.49 0.0245
2025-04-30 2025-03-31 13F SERVICENOW COM 81762P102 4,049 411 11.30 3,224 -16.42 0.0187
2025-02-13 2024-12-31 13F SERVICENOW COM 81762P102 3,638 -382 -9.50 3,857 7.26 0.0243
2024-11-12 2024-09-30 13F SERVICENOW COM 81762P102 4,020 -1,245 -23.65 3,595 -13.19 0.0241
2024-08-13 2024-06-30 13F SERVICENOW COM 81762P102 5,265 -522 -9.02 4,142 -6.14 0.0284
2024-05-14 2024-03-31 13F SERVICENOW COM 81762P102 5,787 -236 -3.92 4,412 3.69 0.0312
2024-02-14 2023-12-31 13F SERVICENOW COM 81762P102 6,023 -1,021 -14.49 4,255 8.08 0.0335
2023-11-14 2023-09-30 13F SERVICENOW COM 81762P102 7,044 -331 -4.49 3,937 -5.00 0.0327
2023-08-14 2023-06-30 13F SERVICENOW COM 81762P102 7,375 -1,076 -12.73 4,145 5.53 0.0360
2023-05-10 2023-03-31 13F SERVICENOW COM 81762P102 8,451 -485 -5.43 3,927 13.20 0.0347
2023-02-14 2022-12-31 13F SERVICENOW COM 81762P102 8,936 -1,077 -10.76 3,470 -8.25 0.0309
2022-11-14 2022-09-30 13F SERVICENOW COM 81762P102 10,013 1,572 18.62 3,781 -5.80 0.0358
2022-08-15 2022-06-30 13F/A-1 SERVICENOW COM 81762P102 8,441 4,993 144.81 4,014 109.06 0.0390
2022-08-11 2022-06-30 13F SERVICENOW COM 81762P102 8,441 4,993 4,014 0.0384
2022-05-16 2022-03-31 13F SERVICENOW COM 81762P102 3,448 -546 -13.67 1,920 -25.95 0.0208
2022-02-09 2021-12-31 13F SERVICENOW COM 81762P102 3,994 219 5.80 2,593 10.39 0.0292
2021-11-15 2021-09-30 13F SERVICENOW COM 81762P102 3,775 -806 -17.59 2,349 -6.67 0.0226
2021-08-11 2021-06-30 13F SERVICENOW COM 81762P102 4,581 458 11.11 2,517 22.07 0.0223
2021-05-07 2021-03-31 13F SERVICENOW COM 81762P102 4,123 444 12.07 2,062 1.83 0.0201
2021-02-03 2020-12-31 13F SERVICENOW COM 81762P102 3,679 532 16.90 2,025 32.70 0.0228
2020-11-05 2020-09-30 13F/A-1 SERVICENOW COM 81762P102 3,147 182 6.14 1,526 27.06 0.0225
2020-11-04 2020-09-30 13F SERVICENOW COM 81762P102 3,147 182 1,526 19,557.5182
2020-08-05 2020-06-30 13F SERVICENOW COM 81762P102 2,965 -317 -9.66 1,201 27.63 0.0161
2020-05-06 2020-03-31 13F SERVICENOW COM 81762P102 3,282 447 15.77 941 17.63 0.0146
2020-02-07 2019-12-31 13F SERVICENOW COM 81762P102 2,835 147 5.47 800 17.30 0.0062
2019-11-04 2019-09-30 13F SERVICENOW COMMON STOCK 81762P102 2,688 134 5.25 682 -2.71 0.0053
2019-08-07 2019-06-30 13F SERVICENOW COMMON STOCK 81762P102 2,554 312 13.92 701 26.76 0.0052
2019-05-01 2019-03-31 13F SERVICENOW COMMON STOCK 81762P102 2,242 -67 -2.90 553 34.55 0.0039
2019-02-04 2018-12-31 13F SERVICENOW COMMON STOCK 81762P102 2,309 -215 -8.52 411 -16.80 0.0032
2018-10-25 2018-09-30 13F SERVICENOW COMMON STOCK 81762P102 2,524 854 51.14 494 71.53 0.0032
2018-08-02 2018-06-30 13F/A-2 ServiceNow COMMON STOCK 81762P102 1,670 1,670 288 0.0019
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.