ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionAllstate Corp
Latest Disclosed Ownership119,921 shares
Latest Disclosed Value $ 12,537,741
Allstate Corp reports 50.70% increase in ownership of NOW / ServiceNow, Inc.

On May 11, 2026 - Allstate Corp filed a 13F-HR form disclosing ownership of 119,921 shares of ServiceNow, Inc. (US:NOW) valued at $12,537,741 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 79,575 shares of ServiceNow, Inc.. This represents a change in shares of 50.70% during the quarter. The current value of the position is $14,138,686 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F SERVICENOW ORD Equity 81762P102 119,921 40,346 50.70 12,538 2.85 0.1240
2026-02-09 2025-12-31 13F SERVICENOW ORD Equity 81762P102 79,575 71,930 940.88 12,190 73.28 0.1665
2025-10-29 2025-09-30 13F SERVICENOW ORD Equity 81762P102 7,645 7,220 1,698.82 7,036 1,513.53 0.1606
2025-08-05 2025-06-30 13F SERVICENOW ORD Equity 81762P102 425 -4,149 -90.71 437 -88.03 0.0315
2025-05-14 2025-03-31 13F SERVICENOW ORD Equity 81762P102 4,574 -1,508 -24.79 3,642 -43.52 0.1070
2025-02-12 2024-12-31 13F SERVICENOW ORD Equity 81762P102 6,082 6,082 6,448 0.1899
2024-11-14 2024-09-30 13F SERVICENOW EQU 81762P102 0 -675 -100.00 0 -100.00
2024-08-13 2024-06-30 13F SERVICENOW EQU 81762P102 675 34 5.30 531 8.81 0.0431
2024-05-10 2024-03-31 13F SERVICENOW EQU 81762P102 641 -15 -2.29 489 5.40 0.0347
2024-02-09 2023-12-31 13F SERVICENOW EQU 81762P102 656 6 0.92 463 27.55 0.0320
2023-11-13 2023-09-30 13F SERVICENOW EQU 81762P102 650 0 0.00 363 -0.55 0.0212
2023-08-14 2023-06-30 13F SERVICENOW EQU 81762P102 650 44 7.26 365 29.89 0.0233
2023-05-10 2023-03-31 13F SERVICENOW EQU 81762P102 606 -7,077 -92.11 282 -90.58 0.0209
2023-02-14 2022-12-31 13F SERVICENOW EQU 81762P102 7,683 2,125 38.23 2,983 42.12 0.0907
2022-11-14 2022-09-30 13F SERVICENOW EQU 81762P102 5,558 -485 -8.03 2,099 -26.97 0.0604
2022-08-15 2022-06-30 13F SERVICENOW EQU 81762P102 6,043 -5,159 -46.05 2,874 -53.93 0.0885
2022-05-16 2022-03-31 13F SERVICENOW EQU 81762P102 11,202 -7,316 -39.51 6,238 -48.10 0.1666
2022-02-15 2021-12-31 13F SERVICENOW EQU 81762P102 18,518 14,974 422.52 12,020 445.12 0.2296
2021-11-15 2021-09-30 13F SERVICENOW EQU 81762P102 3,544 -287 -7.49 2,205 4.75 0.0912
2021-08-16 2021-06-30 13F SERVICENOW EQU 81762P102 3,831 241 6.71 2,105 17.27 0.0706
2021-05-14 2021-03-31 13F SERVICENOW EQU 81762P102 3,590 -203 -5.35 1,795 -14.03 0.0563
2021-02-12 2020-12-31 13F SERVICENOW EQU 81762P102 3,793 -146 -3.71 2,088 9.32 0.0648
2020-11-13 2020-09-30 13F SERVICENOW EQU 81762P102 3,939 -1,341 -25.40 1,910 -10.71 0.0620
2020-08-13 2020-06-30 13F SERVICENOW EQU 81762P102 5,280 1,874 55.02 2,139 119.16 0.0735
2020-05-15 2020-03-31 13F SERVICENOW COMMON 81762P102 3,406 -928 -21.41 976 -20.26 0.0382
2020-02-14 2019-12-31 13F SERVICENOW COMMON 81762P102 4,334 612 16.44 1,224 29.52 0.0222
2019-11-14 2019-09-30 13F SERVICENOW COMMON 81762P102 3,722 -7,882 -67.92 945 -70.34 0.0163
2019-08-14 2019-06-30 13F SERVICENOW COMMON 81762P102 11,604 7,882 211.77 3,186 247.44 0.0569
2019-05-20 2019-03-31 13F SERVICENOW COMMON 81762P102 3,722 3 0.08 917 38.52 0.0247
2019-02-13 2018-12-31 13F SERVICENOW COMMON 81762P102 3,719 3,719 662 0.0217
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.