Netflix, Inc.
US ˙ NasdaqGS ˙ US64110L1061

SecurityNFLX / Netflix, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership1,236,672 shares
Latest Disclosed Value $ 118,905,836
Advisor Group Holdings, Inc. ownership in NFLX / Netflix, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 1,236,672 shares of Netflix, Inc. (US:NFLX) valued at $118,906,013 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 1,295,594 shares of Netflix, Inc.. This represents a change in shares of -4.55% during the quarter. The current value of the position is $100,813,501 USD.

Advisor Group Holdings, Inc. has a history of taking positions in derivatives of the underlying security (NFLX) in the form of stock options. The firm currently holds call options representing 610 of underlying shares valued at $75,140 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

NFLX / Netflix, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F NETFLIX COM 64110L106 1,236,672 -58,922 -4.55 118,906 -2.11 0.1013
2026-02-17 2025-12-31 13F NETFLIX COM 64110L106 1,295,594 1,144,185 755.69 121,474 -33.41 0.1775
2025-11-14 2025-09-30 13F NETFLIX COM 64110L106 151,409 26,579 21.29 182,409 9.85 0.2553
2025-09-04 2025-06-30 13F/A-1 ETFLIX COM 64110L106 124,830 6,595 5.58 166,049 50.59 0.2956
2025-08-13 2025-06-30 13F ETFLIX COM 64110L106 113,576 -4,659 111,907 0.1294
2025-05-12 2025-03-31 13F NETFLIX COM 64110L106 118,235 -31,660 -21.12 110,266 11.77 0.2457
2025-06-06 2024-12-31 13F/A-1 NETFLIX COM 64110L106 149,895 37,947 33.90 98,657 24.25 0.2214
2025-02-07 2024-12-31 13F NETFLIX COM 64110L106 137,526 25,578 73,996 0.1888
2024-11-13 2024-09-30 13F NETFLIX COM 64110L106 111,948 -895 -0.79 79,404 4.27 0.1790
2024-08-13 2024-06-30 13F NETFLIX COM 64110L106 112,843 -7,794 -6.46 76,153 3.91 0.1799
2024-05-10 2024-03-31 13F NETFLIX COM 64110L106 120,637 -19,201 -13.73 73,288 7.65 0.1637
2024-02-12 2023-12-31 13F NETFLIX COM 64110L106 139,838 -64,922 -31.71 68,082 -11.94 0.1191
2023-11-13 2023-09-30 13F NETFLIX COM 64110L106 204,760 36,156 21.44 77,317 4.10 0.1143
2023-08-21 2023-06-30 13F/A-1 NETFLIX COM 64110L106 168,604 4,551 2.77 74,276 31.14 0.1334
2023-08-10 2023-06-30 13F NETFLIX COM 64110L106 486,354 322,301 73,958 0.0200
2023-05-12 2023-03-31 13F NETFLIX COM 64110L106 164,053 -425 -0.26 56,640 16.79 0.1066
2023-02-10 2022-12-31 13F NETFLIX COM 64110L106 164,478 29,628 21.97 48,500 52.77 0.0982
2022-11-14 2022-09-30 13F NETFLIX COM 64110L106 134,850 7,731 6.08 31,746 41.53 0.0726
2022-08-10 2022-06-30 13F NETFLIX COM 64110L106 127,119 -14,654 -10.34 22,430 -56.38 0.0495
2022-05-04 2022-03-31 13F NETFLIX COM 64110L106 141,773 9,813 7.44 51,422 -35.30 0.0998
2022-02-03 2021-12-31 13F NETFLIX COM 64110L106 131,960 9,588 7.84 79,475 6.40 0.1504
2021-11-05 2021-09-30 13F NETFLIX COM 64110L106 122,372 5,329 4.55 74,698 20.79 0.1557
2021-08-02 2021-06-30 13F NETFLIX COM 64110L106 117,043 -1,242 -1.05 61,842 0.09 0.1339
2021-05-13 2021-03-31 13F NETFLIX COM 64110L106 118,285 435 0.37 61,785 -3.03 0.1486
2021-02-10 2020-12-31 13F NETFLIX COM 64110L106 117,850 3,175 2.77 63,717 11.39 0.1701
2020-11-12 2020-09-30 13F NETFLIX COM 64110L106 114,675 -2,748 -2.34 57,203 7.05 0.1711
2020-08-14 2020-06-30 13F NETFLIX COM 64110L106 117,423 -1,510,083 -92.79 53,437 25.45 0.1794
2020-05-18 2020-03-31 13F NETFLIX COM 64110L106 1,627,506 1,627,506 42,595 0.1744
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F NETFLIX CALL Call 610 4,592.31 75 341.18 n/a n/a n/a
2026-02-17 2025-12-31 13F NETFLIX CALL Call 13 550.00 18 -77.92 n/a n/a n/a
2025-11-14 2025-09-30 13F NETFLIX CALL Call 2 0.00 77 -28.70 n/a n/a n/a
2025-09-04 2025-06-30 13F/A NETFLIX CALL Call 2 0.00 108 163.41 n/a n/a n/a
2025-08-13 2025-06-30 13F NETFLIX CALL Call 2 9 n/a n/a n/a
2025-05-12 2025-03-31 13F NETFLIX CALL Call 2 0.00 41 412.50 n/a n/a n/a
2025-06-06 2024-12-31 13F/A NETFLIX CALL Call 2 9 n/a n/a n/a
2024-02-12 2023-12-31 13F NETFLIX INC CALL COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-11-13 2023-09-30 13F NETFLIX INC CALL COM Call 2 0.00 12 -52.17 n/a n/a n/a
2023-08-21 2023-06-30 13F/A NETFLIX INC CALL COM Call 2 0.00 24 91.67 n/a n/a n/a
2023-08-10 2023-06-30 13F NETFLIX INC CALL COM Call 2 24 n/a n/a n/a
2023-05-12 2023-03-31 13F NETFLIX INC CALL COM Call 2 100.00 12 300.00 n/a n/a n/a
2023-02-10 2022-12-31 13F NETFLIX INC CALL COM Call 1 0.00 3 50.00 n/a n/a n/a
2022-11-14 2022-09-30 13F NETFLIX INC CALL COM Call 1 0.00 2 100.00 n/a n/a n/a
2022-08-10 2022-06-30 13F NETFLIX INC CALL COM Call 1 0.00 1 -85.71 n/a n/a n/a
2022-05-04 2022-03-31 13F NETFLIX INC CALL COM Call 1 0.00 7 -36.36 n/a n/a n/a
2022-02-03 2021-12-31 13F NETFLIX INC CALL COM Call 1 11 n/a n/a n/a
2020-08-14 2020-06-30 13F NETFLIX INC CALL COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-05-18 2020-03-31 13F NETFLIX INC CALL COM Call 2 15 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-02-10 2022-12-31 13F NETFLIX INC PUT COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-11-14 2022-09-30 13F NETFLIX INC PUT COM Put 10 12 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.