MediaAlpha, Inc.
US ˙ NYSE ˙ US58450V1044

SecurityMAX / MediaAlpha, Inc.
InstitutionDynamic Technology Lab Private Ltd
Latest Disclosed Ownership43,595 shares
Latest Disclosed Value $ 405,434
Dynamic Technology Lab Private Ltd ownership in MAX / MediaAlpha, Inc.

On May 15, 2026 - Dynamic Technology Lab Private Ltd filed a 13F-HR form disclosing ownership of 43,595 shares of MediaAlpha, Inc. (US:MAX) valued at $405,434 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 0 shares of MediaAlpha, Inc.. The current value of the position is $361,403 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F MEDIAALPHA CL A 58450V104 43,595 43,595 405 0.0659
2026-02-13 2025-12-31 13F MEDIAALPHA CL A 58450V104 0 -29,237 -100.00 0 -100.00
2025-11-13 2025-09-30 13F MEDIAALPHA CL A 58450V104 29,237 18,429 170.51 333 182.20 0.0564
2025-08-12 2025-06-30 13F MEDIAALPHA CL A 58450V104 10,808 -32,368 -74.97 118 -70.43 0.0160
2025-05-16 2025-03-31 13F MEDIAALPHA CL A 58450V104 43,176 -2,478 -5.43 399 -22.52 0.0578
2025-02-13 2024-12-31 13F MEDIAALPHA CL A 58450V104 45,654 31,206 215.99 515 96.56 0.0828
2024-11-13 2024-09-30 13F MEDIAALPHA CL A 58450V104 14,448 14,448 262 0.0277
2023-05-12 2023-03-31 13F MEDIAALPHA CL A 58450V104 0 -32,072 -100.00 0 -100.00
2023-02-14 2022-12-31 13F MEDIAALPHA CL A 58450V104 32,072 32,072 319 0.0319
2021-08-13 2021-06-30 13F MEDIAALPHA CL A 58450V104 0 -6,248 -100.00 0 -100.00
2021-05-14 2021-03-31 13F MEDIAALPHA CL A 58450V104 6,248 6,248 221 0.0250
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.