Mastercard Incorporated
US ˙ NYSE ˙ US57636Q1040

SecurityMA / Mastercard Incorporated
InstitutionFirst Heartland Consultants, Inc.
Latest Disclosed Ownership2,653 shares
Latest Disclosed Value $ 1,325,725
First Heartland Consultants, Inc. reports 6.33% increase in ownership of MA / Mastercard Incorporated

On April 8, 2026 - First Heartland Consultants, Inc. filed a 13F-HR form disclosing ownership of 2,653 shares of Mastercard Incorporated (US:MA) valued at $1,325,598 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 2,495 shares of Mastercard Incorporated. This represents a change in shares of 6.33% during the quarter. The current value of the position is $1,302,835 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-08 2026-03-31 13F MASTERCARD CL A 57636Q104 2,653 158 6.33 1,326 -6.95 0.1016
2026-01-09 2025-12-31 13F MASTERCARD CL A 57636Q104 2,495 137 5.81 1,424 6.27 0.1080
2025-11-10 2025-09-30 13F MASTERCARD CL A 57636Q104 2,358 81 3.56 1,341 4.77 0.1082
2025-08-15 2025-06-30 13F MASTERCARD CL A 57636Q104 2,277 289 14.54 1,280 17.45 0.1138
2025-05-07 2025-03-31 13F MASTERCARD CL A 57636Q104 1,988 10 0.51 1,090 4.61 0.1125
2025-02-18 2024-12-31 13F MASTERCARD CL A 57636Q104 1,978 -24 -1.20 1,041 0.1068
2024-11-05 2024-09-30 13F MASTERCARD CL A 57636Q104 2,002 14 0.70 1 0.1063
2024-07-25 2024-06-30 13F MASTERCARD CL A 57636Q104 1,988 -41 -2.02 1 0.0612
2024-05-07 2024-03-31 13F MASTERCARD CL A 57636Q104 2,029 -39 -1.89 1 0.1014
2024-02-08 2023-12-31 13F MASTERCARD CL A 57636Q104 2,068 -1,153 -35.80 1 -100.00 0.1064
2023-11-09 2023-09-30 13F MASTERCARD CL A 57636Q104 3,221 -344 -9.65 1 -99.93 0.1607
2023-07-26 2023-06-30 13F MASTERCARD CL A 57636Q104 3,565 -354 -9.03 1,402 -1.54 0.1818
2023-04-17 2023-03-31 13F MASTERCARD CL A 57636Q104 3,919 187 5.01 1,424 9.79 0.2142
2023-01-13 2022-12-31 13F MASTERCARD CL A 57636Q104 3,732 -1,231 -24.80 1,298 -8.08 0.2090
2022-10-20 2022-09-30 13F MASTERCARD CL A 57636Q104 4,963 -75 -1.49 1,411 -11.20 0.1211
2022-07-12 2022-06-30 13F MASTERCARD CL A 57636Q104 5,038 2,662 112.04 1,589 87.16 0.2489
2022-04-21 2022-03-31 13F MASTERCARD CL A 57636Q104 2,376 47 2.02 849 1.56 0.1315
2022-02-11 2021-12-31 13F MASTERCARD CL A 57636Q104 2,329 16 0.69 836 3.98 0.0319
2021-11-15 2021-09-30 13F MASTERCARD CL A 57636Q104 2,313 329 16.58 804 11.05 0.1223
2021-08-16 2021-06-30 13F MASTERCARD CL A 57636Q104 1,984 53 2.74 724 5.23 0.1097
2021-05-17 2021-03-31 13F MASTERCARD CL A 57636Q104 1,931 92 5.00 688 4.72 0.1093
2021-01-29 2020-12-31 13F MASTERCARD CL A 57636Q104 1,839 -99 -5.11 657 0.31 0.1092
2020-10-21 2020-09-30 13F MASTERCARD CL A 57636Q104 1,938 -14 -0.72 655 13.52 0.1242
2020-07-16 2020-06-30 13F MASTERCARD CL A 57636Q104 1,952 324 19.90 577 46.82 0.1138
2020-05-14 2020-03-31 13F MASTERCARD CL A 57636Q104 1,628 -257 -13.63 393 -30.20 0.1012
2020-02-13 2019-12-31 13F MASTERCARD CL A 57636Q104 1,885 129 7.35 563 18.03 0.1108
2019-11-18 2019-09-30 13F MASTERCARD CL A 57636Q104 1,756 184 11.70 477 14.66 0.1024
2019-08-12 2019-06-30 13F MASTERCARD CL A 57636Q104 1,572 105 7.16 416 20.58 0.0999
2019-05-15 2019-03-31 13F MASTERCARD CL A 57636Q104 1,467 56 3.97 345 29.70 0.0967
2019-02-12 2018-12-31 13F MASTERCARD CL A 57636Q104 1,411 95 7.22 266 -9.22 0.0993
2018-11-15 2018-09-30 13F MASTERCARD CL A 57636Q104 1,316 141 12.00 293 26.84 0.0917
2018-08-09 2018-06-30 13F MASTERCARD CL A 57636Q104 1,175 1,175 231 0.0814
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.