lululemon athletica inc.
US ˙ NasdaqGS ˙ US5500211090

SecurityLULU / lululemon athletica inc.
InstitutionShell Asset Management Co
Latest Disclosed Ownership2,191 shares
Latest Disclosed Value $ 390
Shell Asset Management Co reports 68.94% decrease in ownership of LULU / lululemon athletica inc.

On November 7, 2025 - Shell Asset Management Co filed a 13F-HR form disclosing ownership of 2,191 shares of lululemon athletica inc. (US:LULU) valued at $389,845 USD as of September 30, 2025. The entity filed a previous 13F-HR on July 23, 2025 disclosing 7,055 shares of lululemon athletica inc.. This represents a change in shares of -68.94% during the quarter. The current value of the position is $250,278 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2025-11-07 2025-09-30 13F LULULEMON ATHLETICA COM 550021109 2,191 -4,864 -68.94 0 -100.00 0.0392
2025-07-23 2025-06-30 13F LULULEMON ATHLETICA COM 550021109 7,055 1,722 32.29 2 0.00 0.0579
2025-05-14 2025-03-31 13F LULULEMON ATHLETICA COM 550021109 5,333 -169 -3.07 2 -50.00 0.0717
2025-02-14 2024-12-31 13F LULULEMON ATHLETICA COM 550021109 5,502 -51 -0.92 2 100.00 0.0919
2024-11-07 2024-09-30 13F LULULEMON ATHLETICA COM 550021109 5,553 2,600 88.05 2 0.0663
2024-07-25 2024-03-31 13F LULULEMON ATHLETICA COM 550021109 2,953 -2,898 -49.53 1 -100.00 0.0402
2024-02-14 2023-12-31 13F LULULEMON ATHLETICA COM 550021109 5,851 -1,492 -20.32 3 0.00 0.1382
2023-11-08 2023-09-30 13F LULULEMON ATHLETICA COM 550021109 7,343 -118 -1.58 3 0.00 0.1170
2023-07-28 2023-06-30 13F LULULEMON ATHLETICA COM 550021109 7,461 -653 -8.05 3 0.00 0.1114
2023-05-15 2023-03-31 13F LULULEMON ATHLETICA COM 550021109 8,114 361 4.66 3 0.00 0.1226
2023-02-07 2022-12-31 13F LULULEMON ATHLETICA COM 550021109 7,753 -57 -0.73 2 -99.91 0.1088
2022-11-14 2022-09-30 13F LULULEMON ATHLETICA COM 550021109 7,810 -2,167 -21.72 2,183 -19.74 0.0851
2022-08-09 2022-06-30 13F LULULEMON ATHLETICA COM 550021109 9,977 219 2.24 2,720 -23.68 0.0805
2022-05-04 2022-03-31 13F LULULEMON ATHLETICA COM 550021109 9,758 -106 -1.07 3,564 -7.69 0.0841
2022-02-09 2021-12-31 13F LULULEMON ATHLETICA COM 550021109 9,864 1,053 11.95 3,861 8.27 0.0792
2021-11-04 2021-09-30 13F LULULEMON ATHLETICA COM 550021109 8,811 144 1.66 3,566 12.74 0.0801
2021-08-12 2021-06-30 13F LULULEMON ATHLETICA COM 550021109 8,667 -659 -7.07 3,163 10.59 0.0613
2021-05-10 2021-03-31 13F LULULEMON ATHLETICA COM 550021109 9,326 -2,686 -22.36 2,860 -31.60 0.0572
2021-02-16 2020-12-31 13F LULULEMON ATHLETICA COM 550021109 12,012 2,175 22.11 4,181 29.04 0.0863
2020-11-13 2020-09-30 13F LULULEMON ATHLETICA COM 550021109 9,837 1,267 14.78 3,240 21.17 0.0753
2020-08-10 2020-06-30 13F LULULEMON ATHLETICA COM 550021109 8,570 2,247 35.54 2,674 123.02 0.0667
2020-05-11 2020-03-31 13F LULULEMON ATHLETICA COM 550021109 6,323 -3,810 -37.60 1,199 -48.94 0.0334
2020-02-13 2019-12-31 13F LULULEMON ATHLETICA COM 550021109 10,133 714 7.58 2,348 29.51 0.0506
2019-11-12 2019-09-30 13F LULULEMON ATHLETICA COM 550021109 9,419 0 0.00 1,813 6.84 0.0414
2019-08-12 2019-06-30 13F LULULEMON ATHLETICA COM 550021109 9,419 3,190 51.21 1,697 66.21 0.0376
2019-05-09 2019-03-31 13F LULULEMON ATHLETICA COM 550021109 6,229 0 0.00 1,021 34.70 0.0225
2019-02-13 2018-12-31 13F LULULEMON ATHLETICA COM 550021109 6,229 -3,291 -34.57 758 -51.00 0.0189
2018-11-13 2018-09-30 13F LULULEMON ATHLETICA COM 550021109 9,520 262 2.83 1,547 33.82 0.0305
2018-08-10 2018-06-30 13F LULULEMON ATHLETICA COM 550021109 9,258 3,650 65.09 1,156 131.20 0.0237
2018-05-14 2018-03-31 13F LULULEMON ATHLETICA COM 550021109 5,608 0 0.00 500 13.38 0.0100
2018-02-09 2017-12-31 13F LULULEMON ATHLETICA COM 550021109 5,608 0 0.00 441 26.36 0.0088
2017-10-20 2017-09-30 13F/A-1 LULULEMON ATHLETICA COM 550021109 5,608 -680 -10.81 349 -6.93 0.0078
2017-10-18 2017-09-30 13F LULULEMON ATHLETICA COM 550021109 17,917 11,629 753
2017-07-26 2017-06-30 13F LULULEMON ATHLETICA COM 550021109 6,288 0 0.00 375 15.03 0.0093
2017-04-26 2017-03-31 13F LULULEMON ATHLETICA COM 550021109 6,288 0 0.00 326 -20.29 0.0083
2017-01-10 2016-12-31 13F LULULEMON ATHLETICA COM 550021109 6,288 0 0.00 409 6.79 0.0111
2016-10-28 2016-09-30 13F LULULEMON ATHLETICA COM 550021109 6,288 245 4.05 383 -14.13 0.0092
2016-07-25 2016-06-30 13F LULULEMON ATHLETICA COM 550021109 6,043 -398 -6.18 446 2.29 0.0103
2016-05-11 2016-03-31 13F LULULEMON ATHLETICA COM 550021109 6,441 803 14.24 436 47.30 0.0104
2016-02-05 2015-12-31 13F LULULEMON ATHLETICA COM 550021109 5,638 -12,279 -68.53 296 -60.69 0.0070
2015-10-13 2015-09-30 13F LULULEMON ATHLETICA COM 550021109 17,917 7,898 78.83 753 15.14 0.0119
2015-07-30 2015-06-30 13F LULULEMON ATHLETICA COM 550021109 10,019 -415 -3.98 654 -2.10 0.0131
2015-05-07 2015-03-31 13F LULULEMON ATHLETICA COM 550021109 10,434 10,434 0.00 668 0.0116
2015-02-04 2014-12-31 13F LULULEMON ATHLETICA COM 550021109 0 -17,917 -100.00 0 -100.00
2014-10-24 2014-09-30 13F LULULEMON ATHLETICA COM 550021109 17,917 0 0.00 753 3.86 0.0117
2014-08-08 2014-06-30 13F LULULEMON ATHLETICA COM 550021109 17,917 0 0.00 725 -23.04 0.0112
2014-05-07 2014-03-31 13F LULULEMON ATHLETICA COM 550021109 17,917 0 0.00 942 -10.96 0.0157
2014-02-03 2013-12-31 13F/A-1 LULULEMON ATHLETICA COM 550021109 17,917 -9,996 -35.81 1,058 -48.16 0.0180
2014-01-27 2013-12-31 13F LULULEMON ATHLETICA COM 550021109 17,917 1,058
2013-10-28 2013-09-30 13F LULULEMON ATHLETICA COM 550021109 27,913 -2,098 -6.99 2,041 3.81 0.0375
2013-08-01 2013-06-30 13F LULULEMON ATHLETICA COM 550021109 30,011 30,011 1,966 0.0374
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.