Lamar Advertising Company
US ˙ NasdaqGS ˙ US5128161099

SecurityLAMR / Lamar Advertising Company
InstitutionKBC Group NV
Latest Disclosed Ownership47,753 shares
Latest Disclosed Value $ 6,048
KBC Group NV reports 1,940.73% increase in ownership of LAMR / Lamar Advertising Company

On May 7, 2026 - KBC Group NV filed a 13F-HR form disclosing ownership of 47,753 shares of Lamar Advertising Company (US:LAMR) valued at $6,048,395 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 2,340 shares of Lamar Advertising Company. The current value of the position is $7,143,371 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F LAMAR ADVERTISING CL A 512816109 47,753 45,413 1,940.73 6 0.0078
2026-01-26 2025-12-31 13F LAMAR ADVERTISING CO CL A 512816109 2,340 0 0.00 0 0.0007
2026-01-20 2025-09-30 13F LAMAR ADVERTISING CO CL A 512816109 2,340 0 0.00 0 0.0007
2025-08-08 2025-06-30 13F LAMAR ADVERTISING CO CL A 512816109 2,340 -1,141 -32.78 0 0.0008
2025-04-25 2025-03-31 13F LAMAR ADVERTISING CO CL A 512816109 3,481 234 7.21 0 0.0012
2025-01-22 2024-12-31 13F LAMAR ADVERTISING CO CL A 512816109 3,247 979 43.17 0 0.0011
2024-11-06 2024-09-30 13F LAMAR ADVERTISING CO CL A 512816109 2,268 206 9.99 0 0.0009
2024-07-17 2024-06-30 13F LAMAR ADVERTISING CO CL A 512816109 2,062 180 9.56 0 0.0007
2024-05-08 2024-03-31 13F LAMAR ADVERTISING CO CL A 512816109 1,882 -2,826 -60.03 0 0.0007
2024-02-13 2023-12-31 13F LAMAR ADVERTISING CO CL A 512816109 4,708 189 4.18 0 0.0018
2024-02-15 2023-09-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 4,519 2,886 176.73 0 0.0015
2023-11-22 2023-09-30 13F LAMAR ADVERTISING CO CL A 512816109 1,633 0 0 0.0007
2024-02-15 2023-06-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 1,633 -3,631 -68.98 0 0.0007
2023-07-28 2023-06-30 13F LAMAR ADVERTISING CO CL A 512816109 1,633 1,633 0 0.0007
2024-02-14 2023-03-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 5,264 3,703 237.22 1 0.0022
2024-02-14 2022-12-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 1,561 1,561 0 0.0007
2024-02-14 2022-03-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 0 -2,877 -100.00 0 0.0000
2022-05-06 2022-03-31 13F LAMAR ADVERTISING CO CL A 512816109 0 -2,877 0
2024-02-14 2021-12-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 2,877 0 0.00 0 -100.00 0.0012
2022-02-03 2021-12-31 13F LAMAR ADVERTISING CO CL A 512816109 2,877 0 349 0.0011
2021-11-10 2021-09-30 13F LAMAR ADVERTISING CO CL A 512816109 2,877 0 0.00 326 8.67 0.0012
2022-02-15 2021-06-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 2,877 0 0.00 300 11.11 0.0011
2021-08-11 2021-06-30 13F LAMAR ADVERTISING CO CL A 512816109 2,877 0 300 0.0011
2022-02-14 2021-03-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 2,877 0 0.00 270 -88.72 0.0011
2021-04-26 2021-03-31 13F LAMAR ADVERTISING CO-A CL A 512816109 2,877 0 270 0.0011
2022-02-14 2020-12-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 2,877 0 0.00 2,394 1,160.00 0.0011
2021-02-10 2020-12-31 13F LAMAR ADVERTISING CO CL A 512816109 2,877 0 239 0.0011
2022-02-14 2020-09-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 2,877 0 0.00 190 -1.04 0.0011
2020-10-28 2020-09-30 13F LAMAR ADVERTISING CO CL A 512816109 2,877 0 190 0.0011
2022-02-14 2020-06-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 2,877 0 0.00 192 29.73 0.0013
2020-08-10 2020-06-30 13F LAMAR ADVERTISING CO CL A 512816109 2,877 0 192 0.0013
2020-05-04 2020-03-31 13F LAMAR ADVERTISING CO CL A 512816109 2,877 0 0.00 148 -42.41 0.0012
2020-02-11 2019-12-31 13F LAMAR ADVERTISING CO CL A 512816109 2,877 -17,338 -85.77 257 -84.48 0.0016
2019-11-07 2019-09-30 13F LAMAR ADVERTISING CO CL A 512816109 20,215 -572 -2.75 1,656 -1.31 0.0121
2019-08-08 2019-06-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 20,787 20,787 1,678 0.0130
2019-07-30 2019-06-30 13F LAMAR ADVERTISING CO CL A 512816109 20,787 20,787 1,678
2017-08-04 2017-06-30 13F LAMAR ADVERTISING CO CL A 512816109 0 -92,900 -100.00 0 -100.00
2017-05-10 2017-03-31 13F LAMAR ADVERTISING CO CL A 512816109 92,900 -160,253 -63.30 6,943 -59.21 0.0627
2017-02-16 2016-12-31 13F LAMAR ADVERTISING CO CL A 512816109 253,153 -5,688 -2.20 17,022 0.69 0.1687
2016-11-03 2016-09-30 13F LAMAR ADVERTISING CO CL A 512816109 258,841 -16,942 -6.14 16,905 -7.54 0.1997
2016-08-03 2016-06-30 13F LAMAR ADVERTISING CO CL A 512816109 275,783 173,066 168.49 18,284 189.44 0.2616
2016-05-11 2016-03-31 13F LAMAR ADVERTISING CO CL A 512816109 102,717 -38,307 -27.16 6,317 -25.32 0.1050
2016-02-11 2015-12-31 13F LAMAR ADVERTISING CO CL A 512816109 141,024 13,386 10.49 8,459 27.01 0.1558
2015-11-12 2015-09-30 13F LAMAR ADVERTISING CO CL A 512816109 127,638 49,748 63.87 6,660 48.76 0.1340
2015-12-16 2015-06-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 77,890 0 0.00 4,477 0.00 0.0575
2015-07-31 2015-06-30 13F LAMAR ADVERTISING CO CL A 512816109 77,890 4,477
2015-12-16 2015-03-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 77,890 -38,048 -32.82 4,477 -28.01 0.0569
2015-12-15 2014-12-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 115,938 8,707 8.12 6,219 17.76 0.0741
2015-02-12 2014-12-31 13F LAMAR ADVERTISING CO CL A 512816109 115,938 6,219
2014-10-16 2014-09-30 13F LAMAR ADVERTISING CL A 512815101 107,231 62,399 139.18 5,281 122.26 0.1843
2014-08-01 2014-06-30 13F LAMAR ADVERTISING CL A 512815101 44,832 5,698 14.56 2,376 19.04 0.0271
2014-04-30 2014-03-31 13F LAMAR ADVERTISING CL A 512815101 39,134 0 0.00 1,996 -2.40 0.0315
2014-01-21 2013-12-31 13F LAMAR ADVERTISING CL A 512815101 39,134 -1,888 -4.60 2,045 6.01 0.0309
2013-11-06 2013-09-30 13F LAMAR ADVERTISING CL A 512815101 41,022 0 0.00 1,929 8.37 0.0310
2013-07-29 2013-06-30 13F LAMAR ADVERTISING CL A 512815101 41,022 41,022 1,780 0.0330
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.