Lamar Advertising Company
US ˙ NasdaqGS ˙ US5128161099

SecurityLAMR / Lamar Advertising Company
InstitutionTruist Financial Corp
Latest Disclosed Ownership95,304 shares
Latest Disclosed Value $ 12,071,229
Truist Financial Corp reports 5.96% increase in ownership of LAMR / Lamar Advertising Company

On April 27, 2026 - Truist Financial Corp filed a 13F-HR form disclosing ownership of 95,304 shares of Lamar Advertising Company (US:LAMR) valued at $12,071,205 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 89,941 shares of Lamar Advertising Company. This represents a change in shares of 5.96% during the quarter. The current value of the position is $14,256,525 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-27 2026-03-31 13F LAMAR ADVERTISING CL A 512816109 95,304 5,363 5.96 12,071 6.03 0.0163
2026-02-02 2025-12-31 13F LAMAR ADVERTISING CO CL A 512816109 89,941 1,182 1.33 11,385 4.78 0.0152
2025-11-03 2025-09-30 13F LAMAR ADVERTISING CO CL A 512816109 88,759 1,335 1.53 10,866 2.41 0.0147
2025-07-18 2025-06-30 13F LAMAR ADVERTISING CO CL A 512816109 87,424 905 1.05 10,610 7.77 0.0155
2025-04-29 2025-03-31 13F LAMAR ADVERTISING CO CL A 512816109 86,519 5,072 6.23 9,844 -0.72 0.0157
2025-01-31 2024-12-31 13F LAMAR ADVERTISING CO CL A 512816109 81,447 -1,003 -1.22 9,915 -9.99 0.0155
2024-11-13 2024-09-30 13F LAMAR ADVERTISING CO CL A 512816109 82,450 925 1.13 11,015 13.04 0.0173
2024-08-21 2024-06-30 13F LAMAR ADVERTISING CO CL A 512816109 81,525 -1,809 -2.17 9,745 -2.07 0.0148
2024-05-13 2024-03-31 13F LAMAR ADVERTISING CO CL A 512816109 83,334 -307 -0.37 9,951 11.94 0.0151
2024-02-02 2023-12-31 13F LAMAR ADVERTISING CO CL A 512816109 83,641 -6,217 -6.92 8,889 18.52 0.0141
2023-11-14 2023-09-30 13F LAMAR ADVERTISING CO CL A 512816109 89,858 -759 -0.84 7,500 -16.60 0.0125
2023-08-01 2023-06-30 13F LAMAR ADVERTISING CO CL A 512816109 90,617 -27 -0.03 8,994 -0.67 0.0150
2023-05-05 2023-03-31 13F LAMAR ADVERTISING CO CL A 512816109 90,644 7,077 8.47 9,054 14.78 0.0156
2023-02-17 2022-12-31 13F LAMAR ADVERTISING CO CL A 512816109 83,567 -1,885 -2.21 7,889 11.90 0.0139
2022-10-26 2022-09-30 13F LAMAR ADVERTISING CO CL A 512816109 85,452 23,667 38.31 7,049 29.67 0.0135
2022-07-22 2022-06-30 13F LAMAR ADVERTISING CO CL A 512816109 61,785 -96 -0.16 5,436 -24.38 0.0100
2022-04-22 2022-03-31 13F LAMAR ADVERTISING CO CL A 512816109 61,881 3,373 5.77 7,189 1.31 0.0113
2022-02-14 2021-12-31 13F LAMAR ADVERTISING CO CL A 512816109 58,508 -644 -1.09 7,096 5.74 0.0108
2021-11-05 2021-09-30 13F LAMAR ADVERTISING CO CL A 512816109 59,152 25,576 76.17 6,711 91.41 0.0110
2021-08-16 2021-06-30 13F LAMAR ADVERTISING CO CL A 512816109 33,576 731 2.23 3,506 13.68 0.0057
2021-05-17 2021-03-31 13F LAMAR ADVERTISING CO CL A 512816109 32,845 -487 -1.46 3,084 11.18 0.0054
2021-11-19 2020-12-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 33,332 -3,526 -9.57 2,774 13.74 0.0053
2021-02-18 2020-12-31 13F LAMAR ADVERTISING CO CL A 512816109 42,865 6,007 3,567 0.0066
2021-11-05 2020-09-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 36,858 -3,958 -9.70 2,439 -10.50 0.0053
2020-11-13 2020-09-30 13F LAMAR ADVERTISING CO CL A 512816109 35,756 -3,958 2,366 0.0051
2021-11-16 2020-06-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 40,816 -1,628 -3.84 2,725 25.17 0.0061
2020-08-14 2020-06-30 13F LAMAR ADVERTISING CO CL A 512816109 39,714 -2,730 2,651 0.0059
2021-11-05 2020-03-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 42,444 4,240 11.10 2,177 -36.16 0.0057
2020-05-15 2020-03-31 13F LAMAR ADVERTISING CO CL A 512816109 41,342 4,240 2,120 0.0055
2021-11-16 2019-12-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 38,204 38,204 3,410 0.0069
2020-02-14 2019-12-31 13F LAMAR ADVERTISING CO CL A 512816109 37,102 37,102 3,312 0.0067
2019-10-31 2019-09-30 13F LAMAR ADVERTISIN COMMON STOCK 512816109 0 -8,053 -100.00 0 -100.00
2019-07-24 2019-06-30 13F LAMAR ADVERTISIN COMMON STOCK 512816109 8,053 -2,144 -21.03 650 -19.55 0.0113
2019-04-23 2019-03-31 13F LAMAR ADVERTISIN COMMON STOCK 512816109 10,197 -20,459 -66.74 808 -61.90 0.0144
2019-01-22 2018-12-31 13F LAMAR ADVERTISIN COMMON STOCK 512816109 30,656 624 2.08 2,121 -9.20 0.0435
2018-10-17 2018-09-30 13F LAMAR ADVERTISIN COMMON STOCK 512816109 30,032 -701 -2.28 2,336 11.29 0.0420
2018-07-26 2018-06-30 13F LAMAR ADVERTISIN COMMON STOCK 512816109 30,733 -2,457 -7.40 2,099 -0.66 0.0399
2018-04-20 2018-03-31 13F LAMAR ADVERTISIN COMMON STOCK 512816109 33,190 -468 -1.39 2,113 -15.41 0.0403
2018-01-29 2017-12-31 13F LAMAR ADVERTISIN COMMON STOCK 512816109 33,658 -1,230 -3.53 2,498 4.48 0.0467
2017-10-23 2017-09-30 13F LAMAR ADVERTISIN COMMON STOCK 512816109 34,888 -2,911 -7.70 2,391 -13.99 0.0464
2017-07-20 2017-06-30 13F LAMAR ADVERTISIN COMMON STOCK 512816109 37,799 -938 -2.42 2,780 -3.97 0.0551
2017-04-28 2017-03-31 13F LAMAR ADVERTISIN COMMON STOCK 512816109 38,737 -6,321 -14.03 2,895 -4.46 0.0582
2017-02-02 2016-12-31 13F LAMAR ADVERTISIN COMMON STOCK 512816109 45,058 -2,899 -6.04 3,030 -3.26 0.0619
2016-11-01 2016-09-30 13F LAMAR ADVERTISIN COMMON STOCK 512816109 47,957 2,212 4.84 3,132 3.26 0.0644
2016-08-01 2016-06-30 13F LAMAR ADVERTISING COMMON STOCK 512816109 45,745 45,745 -56.20 3,033 8.59 0.0637
2015-04-23 2015-03-31 13F LAMAR ADVERTISIN COMMON STOCK 512816109 0 -4,560 -100.00 0 -100.00
2015-01-26 2014-12-31 13F LAMAR ADVERTISIN COMMON STOCK 512816109 4,560 -16 -0.35 245 8.41 0.0072
2014-10-21 2014-09-30 13F LAMAR ADVERTISIN COMMON STOCK 512815101 4,576 -1,058 -18.78 226 -24.16 0.0068
2014-07-21 2014-06-30 13F LAMAR ADVERTISIN COMMON STOCK 512815101 5,634 -607 -9.73 298 -6.29 0.0089
2014-04-28 2014-03-31 13F LAMAR ADVERTISIN COMMON STOCK 512815101 6,241 6,241 318 0.0100
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.