The Coca-Cola Company
US ˙ NYSE ˙ US1912161007

SecurityKO / The Coca-Cola Company
InstitutionHowe & Rusling Inc
Latest Disclosed Ownership199,717 shares
Latest Disclosed Value $ 15,188,455
Howe & Rusling Inc reports 0.85% increase in ownership of KO / The Coca-Cola Company

On April 28, 2026 - Howe & Rusling Inc filed a 13F-HR form disclosing ownership of 199,717 shares of The Coca-Cola Company (US:KO) valued at $15,188,478 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 14, 2026 disclosing 198,036 shares of The Coca-Cola Company. This represents a change in shares of 0.85% during the quarter. The current value of the position is $15,729,711 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F COCA COLA COM 191216100 199,717 1,681 0.85 15,188 9.71 0.9906
2026-02-14 2025-12-31 13F COCA COLA COM 191216100 198,036 740 0.38 13,845 5.81 0.9158
2025-11-05 2025-09-30 13F COCA COLA COM 191216100 197,296 -4,029 -2.00 13,085 -8.14 0.8971
2025-08-12 2025-06-30 13F COCA COLA COM 191216100 201,325 5,101 2.60 14,244 1.35 1.0522
2025-06-17 2025-03-31 13F COCA COLA COM 191216100 196,224 16,476 9.17 14,054 25.57 1.1821
2025-02-12 2024-12-31 13F COCA COLA COM 191216100 179,748 2,793 1.58 11,191 -11.99 0.9646
2024-11-08 2024-09-30 13F COCA COLA COM 191216100 176,955 14,851 9.16 12,716 23.24 1.0933
2024-08-14 2024-06-30 13F COCA COLA COM 191216100 162,104 -946 -0.58 10,318 3.43 0.9408
2024-05-15 2024-03-31 13F COCA COLA COM 191216100 163,050 1,389 0.86 9,975 4.71 0.9556
2024-02-06 2023-12-31 13F COCA COLA COM 191216100 161,661 -5,070 -3.04 9,527 2.07 1.0101
2023-11-09 2023-09-30 13F COCA COLA COM 191216100 166,731 2,638 1.61 9,334 -5.55 1.1016
2023-08-14 2023-06-30 13F COCA COLA COM 191216100 164,093 -852 -0.52 9,882 -3.42 1.1057
2023-05-15 2023-03-31 13F COCA COLA COM 191216100 164,945 4,823 3.01 10,232 0.45 1.2190
2023-02-15 2022-12-31 13F COCA COLA COM 191216100 160,122 601 0.38 10,185 13.98 1.2776
2022-11-14 2022-09-30 13F COCA COLA COM 191216100 159,521 7,894 5.21 8,936 -6.32 1.1866
2022-08-15 2022-06-30 13F COCA COLA COM 191216100 151,627 14,054 10.22 9,539 11.83 1.2096
2022-05-10 2022-03-31 13F COCA COLA COM 191216100 137,573 917 0.67 8,530 5.43 0.9860
2022-02-14 2021-12-31 13F COCA COLA COM 191216100 136,656 716 0.53 8,091 13.43 0.9486
2021-11-15 2021-09-30 13F COCA COLA COM 191216100 135,940 -2,936 -2.11 7,133 -5.08 0.8944
2021-08-13 2021-06-30 13F COCA COLA COM 191216100 138,876 -3,055 -2.15 7,515 0.45 0.9479
2021-05-13 2021-03-31 13F COCA COLA COM 191216100 141,931 2,271 1.63 7,481 -2.32 1.0162
2021-02-08 2020-12-31 13F COCA COLA COM 191216100 139,660 -2,432 -1.71 7,659 9.18 1.1643
2020-11-06 2020-09-30 13F COCA COLA COM 191216100 142,092 140,392 8,258.35 7,015 9,130.26 1.2033
2020-07-15 2020-06-30 13F COCA COLA COM 191216100 1,700 -438 -20.49 76 -20.00 0.0140
2020-05-14 2020-03-31 13F COCA COLA COM 191216100 2,138 1,538 256.33 95 187.88 0.0205
2020-02-05 2019-12-31 13F COCA COLA COM 191216100 600 130 27.66 33 26.92 0.0055
2019-10-31 2019-09-30 13F COCA COLA COM 191216100 470 -46 -8.91 26 0.00 0.0046
2019-08-12 2019-06-30 13F COCA COLA COM 191216100 516 -192 -27.12 26 -21.21 0.0045
2019-04-29 2019-03-31 13F COCA COLA COM 191216100 708 -841 -54.29 33 -54.79 0.0057
2019-02-04 2018-12-31 13F COCA COLA COM 191216100 1,549 0 0.00 73 1.39 0.0154
2018-11-07 2018-09-30 13F COCA COLA COM 191216100 1,549 -14,154 -90.14 72 -89.55 0.0120
2018-07-31 2018-06-30 13F COCA COLA COM 191216100 15,703 -1,855 -10.56 689 -9.70 0.1247
2018-05-14 2018-03-31 13F COCA COLA COM 191216100 17,558 1,426 8.84 763 3.11 0.1381
2018-01-24 2017-12-31 13F COCA COLA COM 191216100 16,132 429 2.73 740 4.67 0.1345
2017-10-18 2017-09-30 13F COCA COLA COM 191216100 15,703 14,552 1,264.29 707 1,259.62 0.1308
2017-07-13 2017-06-30 13F COCA COLA COM 191216100 1,151 -531 -31.57 52 -26.76 0.0106
2017-04-18 2017-03-31 13F COCA COLA COM 191216100 1,682 -794 -32.07 71 -31.07 0.0142
2017-01-20 2016-12-31 13F COCA COLA COM 191216100 2,476 0 0.00 103 -1.90 0.0226
2016-10-17 2016-09-30 13F COCA COLA COM 191216100 2,476 794 47.21 105 38.16 0.0226
2016-08-23 2016-06-30 13F COCA COLA COM 191216100 1,682 -842 -33.36 76 -35.04 0.0167
2016-05-16 2016-03-31 13F COCA COLA COM 191216100 2,524 820 48.12 117 60.27 0.0264
2016-02-11 2015-12-31 13F COCA COLA COM 191216100 1,704 -200 -10.50 73 -3.95 0.0168
2015-11-10 2015-09-30 13F COCA COLA COM 191216100 1,904 -150 -7.30 76 -6.17 0.0189
2015-07-22 2015-06-30 13F COCA COLA COM 191216100 2,054 75 3.79 81 1.25 0.0177
2015-04-29 2015-03-31 13F COCA COLA COM 191216100 1,979 1,979 0.00 80 0.0179
2015-01-30 2014-12-31 13F COCA COLA COM 191216100 0 -3,105 -100.00 0 -100.00
2014-10-31 2014-09-30 13F COCA COLA COM 191216100 3,105 -340 -9.87 132 -9.59 0.0308
2014-07-31 2014-06-30 13F COCA COLA COM 191216100 3,445 -2,988 -46.45 146 -41.37 0.0328
2014-05-07 2014-03-31 13F COCA COLA COM 191216100 6,433 -39,415 -85.97 249 -86.85 0.0611
2014-07-31 2013-12-31 13F/A-12 COCA COLA COM 191216100 45,848 2,478 5.71 1,894 13.75 0.4770
2014-02-07 2013-12-31 13F COCA COLA COM 191216100 142,820 5,900
2013-11-08 2013-09-30 13F COCA COLA COM 191216100 43,370 -2,652 -5.76 1,665 -9.80 0.6082
2013-08-14 2013-06-30 13F COCA COLA COM 191216100 46,022 46,022 1,846 0.5134
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.