The Hershey Company
US ˙ NYSE ˙ US4278661081

SecurityHSY / The Hershey Company
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership83,502 shares
Latest Disclosed Value $ 17,403,556
Advisor Group Holdings, Inc. ownership in HSY / The Hershey Company

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 83,502 shares of The Hershey Company (US:HSY) valued at $17,359,231 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 75,757 shares of The Hershey Company. This represents a change in shares of 10.22% during the quarter. The current value of the position is $15,412,799 USD.

Advisor Group Holdings, Inc. has a history of taking positions in derivatives of the underlying security (HSY) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

HSY / The Hershey Company Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HERSHEY COM 427866108 83,502 7,745 10.22 17,404 25.97 0.0148
2026-02-17 2025-12-31 13F HERSHEY COM 427866108 75,757 -10,876 -12.55 13,815 -14.07 0.0202
2025-11-14 2025-09-30 13F HERSHEY COM 427866108 86,633 27,538 46.60 16,078 63.77 0.0225
2025-09-04 2025-06-30 13F/A-1 ERSHEY COM 427866108 59,095 11,223 23.44 9,818 19.84 0.0175
2025-08-13 2025-06-30 13F ERSHEY COM 427866108 52,381 4,509 8,819 0.0195
2025-05-12 2025-03-31 13F HERSHEY COM 427866108 47,872 3,490 7.86 8,192 13.26 0.0183
2025-06-06 2024-12-31 13F/A-1 HERSHEY COM 427866108 44,382 -7,085 -13.77 7,234 -26.75 0.0162
2025-02-07 2024-12-31 13F HERSHEY COM 427866108 37,769 -13,698 6,744 0.0172
2024-11-13 2024-09-30 13F HERSHEY COM 427866108 51,467 1,936 3.91 9,876 8.41 0.0223
2024-08-13 2024-06-30 13F HERSHEY COM 427866108 49,531 -3,979 -7.44 9,110 -12.52 0.0215
2024-05-10 2024-03-31 13F HERSHEY COM 427866108 53,510 -21,468 -28.63 10,414 -25.56 0.0233
2024-02-12 2023-12-31 13F HERSHEY COM 427866108 74,978 -34,788 -31.69 13,989 -36.33 0.0245
2023-11-13 2023-09-30 13F HERSHEY COM 427866108 109,766 1,882 1.74 21,972 -18.15 0.0325
2023-08-21 2023-06-30 13F/A-1 HERSHEY COM 427866108 107,884 -5,128 -4.54 26,846 -6.83 0.0482
2023-08-10 2023-06-30 13F HERSHEY COM 427866108 118,329 5,317 26,835 0.0073
2023-05-12 2023-03-31 13F HERSHEY COM 427866108 113,012 1,339 1.20 28,814 11.40 0.0542
2023-02-10 2022-12-31 13F HERSHEY COM 427866108 111,673 5,510 5.19 25,866 10.50 0.0524
2022-11-14 2022-09-30 13F HERSHEY COM 427866108 106,163 15,559 17.17 23,409 19.62 0.0535
2022-08-10 2022-06-30 13F HERSHEY COM 427866108 90,604 12,981 16.72 19,569 -16.11 0.0432
2022-05-04 2022-03-31 13F HERSHEY COM 427866108 77,623 11,876 18.06 23,327 83.36 0.0453
2022-02-03 2021-12-31 13F HERSHEY COM 427866108 65,747 -1,183 -1.77 12,722 12.08 0.0241
2021-11-05 2021-09-30 13F HERSHEY COM 427866108 66,930 -3,538 -5.02 11,351 -7.54 0.0237
2021-08-02 2021-06-30 13F HERSHEY COM 427866108 70,468 6,347 9.90 12,277 20.92 0.0266
2021-08-02 2021-06-30 13F GENERAL ELECTRIC COM 369604103 2,216,214 130,090 29,834 0.0646
2021-05-13 2021-03-31 13F HERSHEY COM 427866108 64,121 -7,346 -10.28 10,153 -6.79 0.0244
2021-05-13 2021-03-31 13F GENERAL ELECTRIC COM 369604103 2,086,124 -747 27,412 0.0660
2021-02-10 2020-12-31 13F HERSHEY COM 427866108 71,467 6,013 9.19 10,893 17.62 0.0291
2021-02-10 2020-12-31 13F GENERAL ELECTRIC COM 369604103 2,086,871 -112,858 22,538 0.0602
2020-11-12 2020-09-30 13F HERSHEY COM 427866108 65,454 -614 -0.93 9,261 8.06 0.0277
2020-11-12 2020-09-30 13F GENERAL ELECTRIC COM 369604103 2,199,729 -28,153 13,762 0.0412
2020-08-14 2020-06-30 13F HERSHEY COM 427866108 66,068 -107,426 -61.92 8,570 -19.46 0.0288
2020-08-14 2020-06-30 13F GENERAL ELECTRIC COM 369604103 2,227,882 -338,395 15,216 0.0511
2020-05-18 2020-03-31 13F HERSHEY COM 427866108 173,494 173,494 10,641 0.0436
2020-05-18 2020-03-31 13F GENERAL ELECTRIC COM 369604103 2,566,277 2,566,277 17,881 0.0732
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-05-12 2025-03-31 13F HERSHEY CALL Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-02-07 2024-12-31 13F HERSHEY CALL Call 7 0.00 65 0.00 n/a n/a n/a
2024-11-13 2024-09-30 13F HERSHEY CALL Call 7 0.00 65 0.00 n/a n/a n/a
2024-08-13 2024-06-30 13F HERSHEY CALL Call 7 0.00 65 0.00 n/a n/a n/a
2024-05-10 2024-03-31 13F HERSHEY CALL Call 7 16.67 65 23.08 n/a n/a n/a
2024-02-12 2023-12-31 13F HERSHEY CO CALL COM Call 6 53 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.