Harley-Davidson, Inc.
US ˙ NYSE ˙ US4128221086

SecurityHOG / Harley-Davidson, Inc.
InstitutionAdvisory Services Network, LLC
Latest Disclosed Ownership45,437 shares
Latest Disclosed Value $ 918,739
Advisory Services Network, LLC reports 53.14% increase in ownership of HOG / Harley-Davidson, Inc.

On May 15, 2026 - Advisory Services Network, LLC filed a 13F-HR form disclosing ownership of 45,437 shares of Harley-Davidson, Inc. (US:HOG) valued at $918,736 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 29,670 shares of Harley-Davidson, Inc.. This represents a change in shares of 53.14% during the quarter. The current value of the position is $1,106,391 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HARLEY DAVIDSON Stock 412822108 45,437 15,767 53.14 919 51.24 0.0085
2026-02-17 2025-12-31 13F HARLEY DAVIDSON Stock 412822108 29,670 9,772 49.11 608 9.37 0.0086
2025-11-18 2025-09-30 13F HARLEY DAVIDSON Stock 412822108 19,898 -2,068 -9.41 555 3.93 0.0081
2025-08-19 2025-06-30 13F HARLEY DAVIDSON Stock 412822108 21,966 4,608 26.55 534 21.92 0.0086
2025-05-15 2025-03-31 13F HARLEY DAVIDSON Stock 412822108 17,358 17,358 438 0.0084
2024-05-06 2024-03-31 13F HARLEY DAVIDSON Stock 412822108 0 -6,103 -100.00 0 -100.00
2024-02-09 2023-12-31 13F HARLEY DAVIDSON Stock 412822108 6,103 6,103 225 0.0055
2023-08-09 2023-06-30 13F HARLEY DAVIDSON Stock 412822108 0 -1,359 -100.00 0 -100.00
2023-05-17 2023-03-31 13F HARLEY DAVIDSON Stock 412822108 1,359 -5 -0.37 52 -8.93 0.0014
2023-02-13 2022-12-31 13F HARLEY DAVIDSON Stock 412822108 1,364 1,364 57 0.0017
2021-11-05 2021-09-30 13F HARLEY DAVIDSON Stock 412822108 0 -8,020 -100.00 0 -100.00
2021-08-12 2021-06-30 13F HARLEY DAVIDSON Stock 412822108 8,020 8,020 367 0.0116
2021-05-24 2021-03-31 13F HARLEY DAVIDSON Stock 412822108 0 -3,039 -100.00 0 -100.00
2021-02-09 2020-12-31 13F HARLEY DAVIDSON Stock 412822108 3,039 199 7.01 111 60.87 0.0045
2020-11-16 2020-09-30 13F HARLEY DAVIDSON Stock 412822108 2,840 2,840 -6.55 69 -37.84 0.0032
2020-08-10 2020-06-30 13F HARLEY DAVIDSON Stock 412822108 0 -2,972 -100.00 0 -100.00
2020-05-15 2020-03-31 13F HARLEY DAVIDSON Stock 412822108 2,972 34 1.16 56 -48.62 0.0037
2020-02-04 2019-12-31 13F HARLEY DAVIDSON Stock 412822108 2,938 264 9.87 109 13.54 0.0057
2019-11-04 2019-09-30 13F HARLEY DAVIDSON Stock 412822108 2,674 0 0.00 96 0.00 0.0059
2019-08-01 2019-06-30 13F HARLEY DAVIDSON Stock 412822108 2,674 588 28.19 96 29.73 0.0059
2019-05-20 2019-03-31 13F HARLEY DAVIDSON Stock 412822108 2,086 410 24.46 74 29.82 0.0052
2019-02-15 2018-12-31 13F HARLEY DAVIDSON Stock 412822108 1,676 112 7.16 57 -19.72 0.0050
2018-11-02 2018-09-30 13F HARLEY DAVIDSON Stock 412822108 1,564 5 0.32 71 1.43 0.0052
2018-07-27 2018-06-30 13F HARLEY DAVIDSON Stock 412822108 1,559 -97 -5.86 70 -1.41 0.0053
2018-04-23 2018-03-31 13F HARLEY DAVIDSON Stock 412822108 1,656 516 45.26 71 22.41 0.0057
2018-02-08 2017-12-31 13F HARLEY DAVIDSON Stock 412822108 1,140 -50 -4.20 58 1.75 0.0051
2017-10-12 2017-09-30 13F HARLEY DAVIDSON Stock 412822108 1,190 -70 -5.56 57 -16.18 0.0065
2017-08-17 2017-06-30 13F HARLEY DAVIDSON INC COM Stock 412822108 1,260 139 12.40 68 0.00 0.0089
2017-04-28 2017-03-31 13F HARLEY DAVIDSON INC COM Stock 412822108 1,121 101 9.90 68 25.93 0.0099
2016-10-07 2016-09-30 13F HARLEY DAVIDSON Stock 412822108 1,020 -70 -6.42 54 10.20 0.0102
2016-07-27 2016-06-30 13F HARLEY DAVIDSON Stock 412822108 1,090 500 84.75 49 63.33 0.0111
2016-04-21 2016-03-31 13F HARLEY DAVIDSON Stock 412822108 590 190 47.50 30 66.67 0.0082
2016-01-27 2015-12-31 13F HARLEY DAVIDSON INC COM Stock 412822108 400 -29 -6.76 18 -25.00 0.0058
2015-10-01 2015-09-30 13F HARLEY DAVIDSON Stock 412822108 429 0 0.00 24 0.00 0.0072
2015-07-02 2015-06-30 13F HARLEY DAVIDSON Stock 412822108 429 0 0.00 24 -7.69 0.0071
2015-04-08 2015-03-31 13F HARLEY DAVIDSON INC COM Stock 412822108 429 -100 -18.90 26 -23.53 0.0072
2015-01-23 2014-12-31 13F HARLEY DAVIDSON INC COM Stock 412822108 529 51 10.67 34 3.03 0.0106
2014-02-13 2013-12-31 13F HARLEY DAVIDSON Stock 412822108 478 478 33 0.0166
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.