Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K3059

SecurityGOOGL / Alphabet Inc.
InstitutionWetherby Asset Management Inc
Latest Disclosed Ownership230,156 shares
Latest Disclosed Value $ 55,951,164
Wetherby Asset Management Inc ownership in GOOGL / Alphabet Inc.

On November 14, 2025 - Wetherby Asset Management Inc filed a 13F-HR form disclosing ownership of 230,156 shares of Alphabet Inc. (US:GOOGL) valued at $55,950,924 USD as of September 30, 2025. The entity filed a previous 13F-HR on August 14, 2025 disclosing 230,067 shares of Alphabet Inc.. This represents a change in shares of 0.04% during the quarter. The current value of the position is $84,819,391 USD.

Wetherby Asset Management Inc has a history of taking positions in derivatives of the underlying security (GOOGL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

GOOGL / Alphabet Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2025-11-14 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 230,156 89 0.04 55,951 38.00 2.2843
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 230,067 6,798 3.04 40,545 -4.07 1.8048
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 223,269 -12,942 -5.48 42,265 7.89 2.0263
2024-11-14 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 236,211 -7,989 -3.27 39,176 -11.93 1.7913
2024-08-14 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 244,200 -3,812 -1.54 44,481 18.83 2.0970
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 248,012 -1,032 -0.41 37,432 7.60 1.7838
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 249,044 -2,012 -0.80 34,789 5.89 1.8122
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 251,056 760 0.30 32,853 9.66 1.8628
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 250,296 4,703 1.91 29,960 17.61 1.6134
2023-05-12 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 245,593 2,627 1.08 25,475 18.84 1.4908
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 242,966 15,132 6.64 21,437 -1.63 1.3768
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 227,834 216,115 1,844.14 21,792 -14.67 1.5365
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 11,719 134 1.16 25,538 -20.74 1.7432
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 11,585 476 4.28 32,221 0.12 1.8463
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 11,109 205 1.88 32,183 10.40 1.8070
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 10,904 -79 -0.72 29,152 8.70 1.7988
2021-08-16 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 10,983 842 8.30 26,818 28.22 1.6363
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL A 02079K305 10,141 -754 -6.92 20,916 9.54 1.5941
2021-02-11 2020-12-31 13F ALPHABET CAP STK CL A 02079K305 10,895 886 8.85 19,095 30.17 1.2948
2020-12-16 2020-09-30 13F/A-01 ALPHABET CAP STK CL A 02079K305 10,009 362 3.75 14,669 7.23 1.3446
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL A 02079K305 11,037 1,390 16,176 1,028,935.6343
2020-08-14 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 9,647 251 2.67 13,680 25.30 1.2967
2020-05-06 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 9,396 325 3.58 10,918 -10.14 1.2256
2020-01-28 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 9,071 -146 -1.58 12,150 7.95 1.1967
2019-10-31 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 9,217 612 7.11 11,255 20.80 1.1751
2019-07-25 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 8,605 705 8.92 9,317 0.22 1.0199
2019-07-25 2019-03-31 13F/A-1 ALPHABET CAP STK CL A 02079K305 7,900 385 5.12 9,297 18.39 1.1577
2019-05-09 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 7,900 385 9,297
2019-01-30 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 7,515 66 0.89 7,853 -12.67 1.1108
2018-11-07 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 7,449 312 4.37 8,992 11.58 1.1107
2018-07-24 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 7,137 154 2.21 8,059 11.28 1.0910
2018-05-04 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 6,983 123 1.79 7,242 0.22 0.9996
2018-02-09 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 6,860 108 1.60 7,226 9.90 1.0026
2017-11-13 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 6,752 21 0.31 6,575 5.07 0.9780
2017-08-01 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 6,731 371 5.83 6,258 16.06 1.0647
2017-04-27 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 6,360 192 3.11 5,392 10.31 0.9697
2017-02-08 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 6,168 46 0.75 4,888 -0.69 0.9573
2016-11-14 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 6,122 735 13.64 4,922 29.87 0.9957
2016-08-10 2016-06-30 13F ALPHABET CAP STK CL A 02079K305 5,387 206 3.98 3,790 -4.12 0.8402
2016-05-10 2016-03-31 13F ALPHABET CAP STK CL A 02079K305 5,181 302 6.19 3,953 4.14 0.9316
2016-02-08 2015-12-31 13F ALPHABET CAP STK CL A 02079K305 4,879 1,750 55.93 3,796 99.37 0.9101
2015-11-12 2015-09-30 13F GOOGLE CL A 38259P508 3,129 -973 -23.72 1,904 -14.04 0.4878
2015-08-12 2015-06-30 13F GOOGLE CL A 38259P508 4,102 180 4.59 2,215 1.79 0.5325
2015-05-08 2015-03-31 13F GOOGLE CL A 38259P508 3,922 554 16.45 2,176 21.77 0.5298
2015-02-12 2014-12-31 13F GOOGLE CL A 38259P508 3,368 73 2.22 1,787 -7.84 0.4494
2014-11-03 2014-09-30 13F GOOGLE CL A 38259P508 3,295 79 2.46 1,939 3.14 0.5406
2014-08-01 2014-06-30 13F GOOGLE CL A 38259P508 3,216 -146 -4.34 1,880 -49.83 0.5307
2014-05-05 2014-03-31 13F/A-1 GOOGLE CL A 38259P508 3,362 -35 -1.03 3,747 -1.58 1.0741
2014-04-30 2014-03-31 13F GOOGLE CL A 38259P508 3,362 3,747
2014-01-29 2013-12-31 13F GOOGLE CL A 38259P508 3,397 86 2.60 3,807 31.28 1.0857
2013-10-29 2013-09-30 13F GOOGLE CL A 38259P508 3,311 103 3.21 2,900 2.69 0.9048
2013-07-24 2013-06-30 13F GOOGLE CL A 38259P508 3,208 3,208 2,824 0.9842
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2024-11-14 2024-09-30 13F ALPHABET CAP STK CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-08-14 2024-06-30 13F ALPHABET CAP STK CL A Call 1,500 25.00 273 50.83 n/a n/a n/a
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL A Call 1,200 181 18.30 n/a n/a n/a
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL A Call 154 17.69 n/a n/a n/a
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL A Call 131 56.63 n/a n/a n/a
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL A Call 700 84 n/a n/a n/a
2023-05-12 2023-03-31 13F ALPHABET CAP STK CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL A Call 600 53 -88.07 n/a n/a n/a
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL A Call 436 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.