Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K3059

SecurityGOOGL / Alphabet Inc.
InstitutionSmith, Moore & Co.
Latest Disclosed Ownership28,781 shares
Latest Disclosed Value $ 8,276,376
Smith, Moore & Co. reports 0.08% decrease in ownership of GOOGL / Alphabet Inc.

On May 5, 2026 - Smith, Moore & Co. filed a 13F-HR form disclosing ownership of 28,781 shares of Alphabet Inc. (US:GOOGL) valued at $8,276,264 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 28,804 shares of Alphabet Inc.. This represents a change in shares of -0.08% during the quarter. The current value of the position is $10,332,091 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 28,781 -23 -0.08 8,276 -8.20 0.6020
2026-01-23 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 28,804 -883 -2.97 9,016 24.93 0.6816
2025-11-12 2025-09-30 13F ALPHABET AP STK CL A 02079K305 29,687 1,034 3.61 7,217 42.92 0.5527
2025-08-13 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 28,653 -579 -1.98 5,050 11.70 0.4238
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 29,232 628 2.20 4,520 -16.51 0.4186
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 28,604 120 0.42 5,415 14.61 0.4949
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 28,484 -696 -2.39 4,724 -11.12 0.4511
2024-08-14 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 29,180 443 1.54 5,315 22.55 0.5481
2024-05-13 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 28,737 65 0.23 4,337 8.29 0.4622
2024-02-13 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 28,672 1,273 4.65 4,005 11.72 0.4719
2023-11-15 2023-09-30 13F/A-1 ALPHABET CAP STK CL A 02079K305 27,399 1,748 6.81 3,585 16.78 0.4736
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 25,651 0 3,070 0.3912
2023-08-11 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 25,651 2,715 11.84 3,070 29.05 0.3912
2023-05-12 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 22,936 1,954 9.31 2,379 28.53 0.3234
2023-02-13 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 20,982 162 0.78 1,851 -7.03 0.2570
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 20,820 19,776 1,894.25 1,991 -12.48 0.3022
2022-08-12 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 1,044 -74 -6.62 2,275 -26.85 0.3509
2022-05-12 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 1,118 83 8.02 3,110 3.74 0.4244
2022-02-08 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 1,035 7 0.68 2,998 9.10 0.4164
2021-11-12 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 1,028 19 1.88 2,748 11.53 0.4193
2021-08-10 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 1,009 -7 -0.69 2,464 17.56 0.3712
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL A 02079K305 1,016 1 0.10 2,096 17.82 0.3391
2021-02-16 2020-12-31 13F ALPHABET CAP STK CL A 02079K305 1,015 70 7.41 1,779 28.45 0.3320
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL A 02079K305 945 -228 -19.44 1,385 -16.72 0.2877
2020-08-10 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 1,173 210 21.81 1,663 48.61 0.3674
2020-05-15 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 963 -168 -14.85 1,119 -26.14 0.2951
2020-02-07 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 1,131 0 0.00 1,515 9.70 0.3145
2019-11-07 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 1,131 -8 -0.70 1,381 12.00 0.3055
2019-08-15 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 1,139 60 5.56 1,233 -2.91 0.2773
2019-05-07 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 1,079 31 2.96 1,270 15.98 0.3021
2019-02-15 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 1,048 -305 -22.54 1,095 -32.95 0.2974
2018-11-15 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 1,353 -38 -2.73 1,633 3.95 0.3724
2018-08-14 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 1,391 115 9.01 1,571 18.75 0.3942
2018-05-14 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 1,276 13 1.03 1,323 -0.53 0.3545
2018-02-09 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 1,263 -383 -23.27 1,330 -17.03 0.3585
2017-11-02 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 1,646 310 23.20 1,603 29.07 0.4559
2017-08-11 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 1,336 29 2.22 1,242 12.09 0.4165
2017-05-08 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 1,307 57 4.56 1,108 11.81 0.3976
2017-02-02 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 1,250 14 1.13 991 -0.30 0.3777
2016-11-14 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 1,236 28 2.32 994 16.94 0.3994
2016-08-10 2016-06-30 13F ALPHABET CAP STK CL A 02079K305 1,208 -87 -6.72 850 -13.97 0.3521
2016-05-12 2016-03-31 13F ALPHABET CAP STK CL A 02079K305 1,295 990 324.59 988 316.88 0.4268
2016-02-12 2015-12-31 13F ALPHABET CAP STK CL A 02079K305 305 305 237 0.1178
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.