Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K3059

SecurityGOOGL / Alphabet Inc.
InstitutionHowe & Rusling Inc
Latest Disclosed Ownership7,697 shares
Latest Disclosed Value $ 2,213,300
Howe & Rusling Inc reports 6.21% increase in ownership of GOOGL / Alphabet Inc.

On April 28, 2026 - Howe & Rusling Inc filed a 13F-HR form disclosing ownership of 7,697 shares of Alphabet Inc. (US:GOOGL) valued at $2,213,349 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 14, 2026 disclosing 7,247 shares of Alphabet Inc.. This represents a change in shares of 6.21% during the quarter. The current value of the position is $2,763,146 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 7,697 450 6.21 2,213 -2.43 0.1444
2026-02-14 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 7,247 786 12.17 2,268 44.46 0.1500
2025-11-05 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 6,461 116 1.83 1,571 40.43 0.1077
2025-08-12 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 6,345 490 8.37 1,118 23.54 0.0826
2025-06-17 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 5,855 500 9.34 905 -10.66 0.0762
2025-02-12 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 5,355 95 1.81 1,014 16.17 0.0874
2024-11-08 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 5,260 71 1.37 872 -7.72 0.0750
2024-08-14 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 5,189 854 19.70 945 44.50 0.0862
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 4,335 468 12.10 654 21.11 0.0627
2024-02-06 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 3,867 75 1.98 540 8.87 0.0573
2023-11-09 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 3,792 -100 -2.57 496 6.67 0.0586
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 3,892 -222 -5.40 466 9.15 0.0521
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 4,114 -1,067 -20.59 427 -6.78 0.0508
2023-02-15 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 5,181 -254 -4.67 457 -12.12 0.0573
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 5,435 5,203 2,242.67 520 2.77 0.0691
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 232 17 7.91 506 -15.38 0.0642
2022-05-10 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 215 0 0.00 598 -4.01 0.0691
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 215 11 5.39 623 14.31 0.0730
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 204 -1 -0.49 545 8.78 0.0683
2021-08-13 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 205 -5 -2.38 501 15.70 0.0632
2021-05-13 2021-03-31 13F ALPHABET CAP STK CL A 02079K305 210 -22 -9.48 433 6.39 0.0588
2021-02-08 2020-12-31 13F ALPHABET CAP STK CL A 02079K305 232 10 4.50 407 25.23 0.0619
2020-11-06 2020-09-30 13F ALPHABET CAP STK CL A 02079K305 222 14 6.73 325 10.17 0.0557
2020-07-15 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 208 -425 -67.14 295 -59.92 0.0544
2020-05-14 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 633 -114 -15.26 736 -26.47 0.1585
2020-02-05 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 747 90 13.70 1,001 24.81 0.1657
2019-10-31 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 657 -1 -0.15 802 12.64 0.1406
2019-08-12 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 658 -332 -33.54 712 -38.88 0.1230
2019-04-29 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 990 -86 -7.99 1,165 3.65 0.2017
2019-02-04 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 1,076 84 8.47 1,124 -6.10 0.2378
2018-11-07 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 992 117 13.37 1,197 21.15 0.1999
2018-07-31 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 875 -8 -0.91 988 7.86 0.1788
2018-05-14 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 883 -3 -0.34 916 -1.82 0.1658
2018-01-24 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 886 2 0.23 933 8.36 0.1696
2017-10-18 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 884 831 1,567.92 861 1,657.14 0.1593
2017-07-13 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 53 -17 -24.29 49 -16.95 0.0100
2017-04-18 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 70 -30 -30.00 59 -25.32 0.0118
2017-01-20 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 100 28 38.89 79 36.21 0.0173
2016-10-17 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 72 -1 -1.37 58 13.73 0.0125
2016-08-23 2016-06-30 13F ALPHABET CAP STK CL A 02079K305 73 -53 -42.06 51 -46.87 0.0112
2016-05-16 2016-03-31 13F ALPHABET CAP STK CL A 02079K305 126 46 57.50 96 54.84 0.0216
2016-02-11 2015-12-31 13F ALPHABET CAP STK CL A 02079K305 80 -2 -2.44 62 19.23 0.0142
2015-11-10 2015-09-30 13F GOOGLE CL A 38259P508 82 0 0.00 52 18.18 0.0129
2015-07-22 2015-06-30 13F GOOGLE CL A 38259P508 82 -3 -3.53 44 -6.38 0.0096
2015-04-29 2015-03-31 13F GOOGLE CL A 38259P508 85 85 47 0.0105
2015-01-30 2014-12-31 13F GOOGLE CL A 38259P508 0 -132 -100.00 0 -100.00
2014-10-31 2014-09-30 13F GOOGLE CL A 38259P508 132 24 22.22 78 23.81 0.0182
2014-07-31 2014-06-30 13F GOOGLE CL A 38259P508 108 -115 -51.57 63 -74.70 0.0141
2014-05-07 2014-03-31 13F GOOGLE CL A 38259P508 223 -793 -78.05 249 -78.14 0.0611
2014-02-07 2013-12-31 13F GOOGLE CL A 38259P508 1,016 829 443.32 1,139 594.51 0.0690
2013-11-08 2013-09-30 13F GOOGLE CL A 38259P508 187 15 8.72 164 8.61 0.0599
2013-08-14 2013-06-30 13F GOOGLE CL A 38259P508 172 172 151 0.0420
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.